Zaheer Uddin, Backend Lead at Sociuu ApS

I lead the engineering team behind a B2B SaaS employee advocacy platform with 100,000+ users.

I own the backend architecture with the CTO, run delivery from planning to release, and still build: the statistics behind every customer dashboard and the Microsoft Entra ID user sync are my work. On the platform since 2017, leading its engineering team since 2020.

Agentic workflows in daily use, and AI features built into a live SaaS product.
Claude CodeCodexAugment CodeAugment IntentCursorMCPGitHub Spec KitOpenSpec
Zaheer Uddin
BasedWest Midlands, UK
EducationMSc Data Science, Distinction
100,000+
users
14
enterprise customers named
10+
years in PHP
8
years in Laravel
9+
Magento projects

Customers on the platform

I helped build this platform and lead its backend today. Enterprises across Europe rely on it. To name a few:

  • Vattenfall
  • TDC
  • NTT DATA
  • Auto Trader
  • CACI
  • Topdanmark
  • AFAS
  • twoday
  • Walter Tools
  • Croonwolter&dros
  • Carl Ras
  • Beierholm
  • Rambøll
  • Tip Trailer Services
// selected work

What I built and what I led

All eight case studies
// ai

How I build with AI

Agent Orchestration and Agentic Workflows

Run agentic workflows in Claude Code every day and brought them into the team's delivery: built the skills that take a ClickUp task to a spec, a fix and a merge request, and run an agent that drives the AI code review on merge requests.

Claude CodeCodexAugment CodeAugment IntentCursorSubagentsCustom SkillsMCP

Spec-Driven Development

Introduced spec-driven development to the team in February 2026 with OpenSpec and GitHub Spec Kit, so AI-assisted work started from a reviewed spec, and had fixes merged into GitHub's own Spec Kit.

GitHub Spec KitOpenSpecAugment Intent

AI in the Product

Built AutoFlow's opt-in AI subject lines and preview text on an LLM API, with an admin approving every suggestion before it goes live, and led the product's other AI features: titles, descriptions and suggested share text.

LLM APIsLaravel 12PHP 8.4
How I work with AI
// about

At a glance

I lead the engineering team at Sociuu across backend, frontend and QA, and I have been on the platform since 2017. It is a B2B SaaS employee advocacy platform used by companies such as Vattenfall, TDC, NTT DATA, Auto Trader and CACI.

I plan the work with the CTO and own the backend architecture. I designed, built and own the statistics behind every customer dashboard, led and co-built AutoFlow, our send-out automation, and built the Microsoft Entra ID user sync that enterprise customers need before rollout. I brought AI into the product and into the team: AI subject lines in AutoFlow, and agent workflows in Claude Code, in my work every day and in the team's delivery.

Skills, education and awards
Experience
10+ years in PHP, 8 in Laravel
Role
Lead Backend Developer, Sociuu ApS
Team
I lead backend, frontend and QA
Focus
Backend architecture, delivery, Laravel and AI
Education
MSc Data Science & Analytics, Distinction
Based
West Midlands, UK
// skills

Skills

PHPLaravel/LumenREST APIsMySQLRedisMicrosoft Entra ID & GraphKubernetesAWSDockerGitLab CI/CDAngular/TypeScriptAgentic Workflows
All skills
// experience

On one B2B SaaS platform since 2017, leading its team since 2020

Dec 2020 - PresentDenmark (Remote)Current role

Lead Backend Developer · Sociuu ApS

Employee advocacy SaaS for enterprise clients across Europe, 100,000+ employee accounts

  • Lead and mentor the engineering team across backend, frontend and QA; set the coding standards and run code reviews.
  • Own product delivery with the CTO, from planning to release: set the priorities together, turn customer success and CEO requests into defined work, run refinement, sprint planning and review, and sign off the work before it ships.
  • Own backend architecture and system design with the CTO, from data model to deployment.
  • Orchestrate AI agents in Claude Code every day, and bring AI into the team's delivery: skills that take repeated work off the team, an agent that drives the AI code review on merge requests, and spec-driven development.
Laravel 12LumenAngularMySQLRedisKubernetesOpen Telekom CloudAWSGitLab CI/CDLLM APIsMicrosoft Graph

Before that

Feb 2017 - Dec 2020
Senior Software Engineer · Ciklum

Built the foundation of the backend from 2017, when the team was small, in Ciklum's team for Sociuu, working remotely with the Danish product team. Joined Sociuu directly in Dec 2020.

Jun 2018 - Aug 2019
Technical Consultant · Lucky Line Motors

Architected and delivered the retailer's online shop from scratch in Magento 2 for 10,000+ SKUs, and owned its DevOps, deployments and performance.

Nov 2015 - Feb 2017
PHP/Magento Developer · Shopistan

Joined in the company's early phase as a key developer from design through development, and led the API integration for its insurance clients.

Jul 2015 - Nov 2015
Web Developer · Code for Pakistan Fellowship

Automated a traffic department's licence-renewal process and modernised the legacy system behind it.

Full experience
// projects

Products and platforms I've built and led

2017 - Present · Employee Advocacy Platformsociuu.com

Sociuu

B2B SaaS employee advocacy platform, with customers including Vattenfall, TDC, NTT DATA and Auto Trader. I have been on the platform since 2017, and have led its backend and engineering team since Dec 2020.

Laravel 12AngularMySQLRedisKubernetes
ImpactThe statistics on every customer dashboard, content delivery to 100,000+ employee accounts, and a move to an EU cloud with no downtime
Jun 2018 - Aug 2019 · Automotive E-commerce

Lucky Line Motors

Online shop for a US auto-parts retailer, built from scratch in Magento 2 for 10,000+ SKUs.

Magento 2PHPMySQLODBCPayPal
ImpactA complete online sales channel, built from scratch and run end to end
Feb 2017 - Nov 2017 · B2B E-commerceshop.arvidnilsson.com

Arvid Nilsson Shop

B2B e-commerce platform for a Swedish client, built on its SAP ERP over SOAP.

Magento 1.9SAP (SOAP)RedisPHP
ImpactBusiness customers order online against live SAP data
2015 - 2017

Insurance & Takaful Platforms

Online policy purchase, verification and renewal for an insurer, built on Magento.

Magento 1.9PHPMySQLFBR APIGoogle Maps
ImpactInsurance sales taken online for a major Pakistani insurer
2015 - 2017 · Maria B, Beechtree, House of Ittehad, Lala

Fashion & Retail E-commerce

Magento stores for fashion and textile retailers in Pakistan, including Maria B, Beechtree, House of Ittehad, Lala, Sana Abbas and Raja Sahib.

Magento 1.9Magento 2PHPMySQLGoogle Maps API
ImpactOnline stores for well-known Pakistani retail brands
All project details
// education

Education and recognition

MSc Data Science & AnalyticsUniversity of Hertfordshire, United Kingdom · July 2022Distinction
BSc Computer ScienceUniversity of Engineering & Technology, Peshawar, Pakistan · December 2015UK 2:1 equivalent
RecognitionTop 25 of 2,000+ - Microsoft Imagine Cup "Code Hunt" 2014Winner, Best Solution Using Civic Data - Islamabad Civic Hackathon (Code for Pakistan / World Bank)
Education and all awards
// recommendations

What others have to say about my work

Received on LinkedIn · 5
01

Zaheer has in a very short time proven to be a great asset to Sociuu. Zaheer holds a great "can-do" attitude paired with profound skills, which is vital to our operation and further development. I would be happy to recommend Zaheer any time - and are looking forward to working with him in the future.

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Michael Soerensen

Co-Founder at Sociuu - Employee Advocacy made simple! #EmployeeAdvocacy

Michael was Zaheer’s client

02

I had a pleasure to work with Zaheer for one of Swedish customers in retail. Together we worked on Webshop solution which included SAP as backend (this was my part) and Magento as front-end (Zaheer's part). Zaheer was a good communicator with customer-oriented approach. He was fast to answer any of the requests from customer, and work with him was very effective. Zaheer showed his excellent ability to design and implement Magento solution, which makes him an ideal Magento architect and developer. Would recommend working with him.

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Artur Latifov

SAP Integration Architect & Project Manager at S5 Consulting

Artur worked with Zaheer but they were at different companies

03

I had the opportunity to work closely with Zaheer Uddin on the same team, and I can confidently say he’s one of the most dependable and technically skilled backend developers I’ve worked with. As a Lead Backend Developer, Zaheer brings deep expertise in Laravel, Lumen, Magento, and AWS, along with a strong grasp of DevOps practices that help bridge development and operations seamlessly.

Zaheer has a calm, solutions-focused approach to problem-solving. Whether it was designing scalable APIs, optimizing backend performance, or setting up robust cloud infrastructure, he consistently delivered high-quality work that met both technical and business requirements. His contributions were instrumental in maintaining system stability and performance under high-load conditions.

What also stands out about Zaheer is his collaborative nature. He’s always willing to lend a hand, share knowledge, and mentor junior developers, fostering a supportive team environment. His ability to break down complex backend challenges into manageable pieces made a huge difference in how efficiently we could execute on our goals.

If you’re looking for a backend expert who combines technical depth with strong teamwork and leadership, I highly recommend Zaheer.

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Shah Rukh Khan

Delivering impactful solutions. Let’s connect | Senior Software Engineer Python • Django • FastAPI • OpenAI • LangChain • AWS • PHP • JavaScript • Node.js

Shah Rukh worked with Zaheer on the same team

04

I have worked with Zaheer on complex development and integration project where he was very cooperative with in team. He was good in communication skill and understanding system.

Zaheer had demonstrated high personal commitment, dedication and diligence. The product he had delivered within extremely tight schedule was carefully thought through and perfectly meeting our needs.

Zaheer is the person, which not complicates things and proposes quick win solutions which serves the purpose in a most efficient way. He helps clients to define their needs and they become top priority in his agenda. I'm sure he has many other characteristics and I highly recommend him to be part of any team.

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Arshad Muhammad

Senior Full-Stack Engineer | Building Scalable E-commerce Systems | Magento, PHP, Laravel, Symfony , Vue, React, APIs | Performance Optimization

Arshad worked with Zaheer on the same team

05

Zaheer is an intelligent and hardworking professional. I've known him for about 7 years and during that time I've had the opportunity to be part of a group project with him during our bachelor's in which he played a key role to take the project to completion. He displayed a positive attitude and would always try to help others. He has a fun sense of humor. Overall, I've found him to be an honest, hardworking and intelligent professional who can find innovative ways to get the job done and he brings about a positive attitude to his work.

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Muhammad Ahmad Gul

Cyber Engineering Team Lead | Splunk Core Consultant | MS Information Security

Muhammad Ahmad and Zaheer studied together

Let's talk.

Available for backend and engineering leadership: architecture, delivery, Laravel, and AI in the product and the team's workflow.