Radically 
better

You’re here to start something. Shake something. Stir the pot and spike the punch*

Good. So are we.

Young Folks is an indie agency for brands brave enough to do things differently. The line crossers. The truth tellers. The doers and disruptors.

If you’re a purpose-driven challenger brand that’s ready to steal customers from the bigger, bad-for-the-world giant in your category, pull up a chair.

We saved a spot for you.

 

We build the kind of brands that don’t just look good and hold the moral high ground, they win.

That means defining your brand strategy, crafting an iconic visual and verbal identity, then turning it into marketing momentum. Always-on channels keep the wheels turning, while smart, strategic big moves grab attention, shift demand, and take market share.

*Not literally, because that would be a bit unethical. But you get the gist.

Purpose-driven challenger brands choose us

The visionaries, disruptors, game changers, and rule breakers. The ones asking the better questions, not just shouting the biggest answers. You don’t need to be saving the world (but we’re here for that, too). You just need to be trying to leave it a little better than you found it.

So if that’s you, you’ll fit right in.

Here’s the proof

Brand development
Brand development

Client: The Finders Keepers

Branding
Branding

Client: SEED Northern Rivers

Content marketing
Content marketing

Client: Big Little Brush

Google grants ads management
Google grants ads management

Client: Sustainable Table

Campaign strategy
Campaign strategy

Client: Toorak College

Campaign strategy
Campaign strategy

Client: City of Ballarat

Content strategy
Content strategy

Client: Hyperemesis Australia

Campaign creative
Campaign creative

Client: Studio project

You’re in good hands

V
Our credentials
B Corp
1 Percent for the Planet
Clean Creatives
Comms Declare
SME Climate Hub
Climate Salad
Welcome Here Project

When you partner with us, you can rest easy knowing we’re doing our bit for a better tomorrow, just like you.

And we’ve got the receipts to prove it.

894

Probono
hours

$33,247

Donations

Insights, news, and impact

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