Helsinki has seen the number of ethnic grocery stores grow from just a few to nearly 100 over the past 15 years.
Local entrepreneur Jun Li's family-run company has grown from one Asian food store to five in just five years.
Jun Li says that it wasn't easy finding work as a foreigner in Finland, so he went into business for himself. The firm's newest shop, RF Asian Market, recently opened at the Iso Omena shopping mall in Espoo.
Finland's grocery market is dominated by three main players, Kesko, S Group and Lidl, which collectively hold around 92 percent of the market.
But entrepreneurs like Jun Li think they have a chance to get a slice of the grocery market.
