Papers by İbrahim Kırcova
Advances in Business Strategy and Competitive Advantage, 2019
Companies have a variety of aims. Among them, the most important one is to survive. However, surv... more Companies have a variety of aims. Among them, the most important one is to survive. However, survival is not an easy subject in the global environment. Even surviving becomes harder while competition increases. So, companies have to deal with both globalization and competition at the same time. Although it is possible to mention about lots of tools, one of the most important innovative management tools is strategic planning in terms of the financial success perspectives. The strategic plan (SP) is a tool that can be used to shape their future and to survive by companies. It is concluded that SPs have important benefits. Firstly, SPs make the contribution to the survival. Secondly, SPs are helpful to plan future. Thirdly, SPs are used as a guide. Fourthly, SPs trigger good management practices and innovation culture because of requiring transformation processes. Fifthly, due to triggering internal transformation works, SPs make the contribution to gain the comparative competitive advantage. Sixthly, by implementing SPs well, it is inevitable to reach good financial results.
Ege Academic Review
Bir satınalma gerçekleştirmeden önce, müşteriler genellikle satınalma kararı sürecine dahil olmak... more Bir satınalma gerçekleştirmeden önce, müşteriler genellikle satınalma kararı sürecine dahil olmakta ve geçmiş deneyimleri, iç ve dış kaynaklardan elde ettikleri bilgileri değerlendirdikten sonra, alternatif ürünler arasında seçim yapmaktadırlar. Satış işinde başarılı olmak için satışçılar için satış bilgisi önem taşımaktadır, ve ürünlerini, müşterilerini, pazarı, rakipleri ve işletmeyi tanımaları gerekmektedir.. Uluslararası eğitim alanında çalışan satışçılar ürünleri ile ilgili ayrıntılı teknik bilgileri sağlayarak müşterilerine doğrudan satışlar yapmakta ve bu bilgileri müşterilerine iletebilmek için alanlarında uzman olmaları gerekmektedir. Uzman sistem girişimin verimliliğini arttırabilmek için satışçının ya da eğitim danışmanının bilgilerini otomatikleştirmek için tasarlanabilmektedir.. Bir özel eğitim ajansında gerçekleştirilen çalışma olumlu sonuçlar elde edilmiştir.
International Journal of Research In Business and Social Science, Mar 19, 2017
Increased technological development and the innovations and conveniences offered to consumers enc... more Increased technological development and the innovations and conveniences offered to consumers encourage to companies day by day for different practices in order to gain competitive advantage. Although firms are often observed to bring innovations to the product in order to be perceived by consumers as superior to firms' competitors, it is obvious that they will not be enough alone. For this reason, companies have begun to implement innovative strategies in pricing strategies increasingly. One of the most remarkable of these strategies is the pay-whatyou-want pricing method. In this method, the seller transfers the authority of determining the price to the consumer entirely. In the study, a literature review was performed on pay what you want pricing and factors affecting the voluntary payment in aforesaid pricing method have been established. In addition, the pay-what-you-want pricing method is discussed from a theoretical perspective.
The aim of this study was to determine the potential reduction on GHG emission from transportatio... more The aim of this study was to determine the potential reduction on GHG emission from transportation sector, in particular from passenger cars (according to car figures in 2016). The GHG reductions were determined for different scenarios (1) current situation (2) to implement of the taxation system based on carbon emission (3) to make reduction on taxes (rate of 18% and 27%) and (4) to apply a regulation for End of Life Vehicles (ELVs) We found that the best scenario is to apply the regulation for ELVs. If the regulation is applied for banning vehicles which were produced before 2000, 1996 and 1990, the reduction rate of CO2 emission would be 48%, 36% and 26%, accordingly. The CO2 reduction rates in transportation sector calculated for different scenarios will change approximately 2% to 15%. Consequently, the total GHG emission reduction in Turkey will be about 0.2% to 2%.
Advances in marketing, customer relationship management, and e-services book series, 2015
The subject of this chapter is the universities listed on the website of the Council of Higher Ed... more The subject of this chapter is the universities listed on the website of the Council of Higher Education in Turkey. This study aims to reveal the importance of digital advertising in these universities. In this study, firstly, the websites of these universities were examined. Secondly, the social networking and mobile applications listed in these websites were examined. The results of the current study states those Turkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharing tendencies. Although most of them use social networking websites, the contents of their profiles are not attractive enough to draw the attention of young people. Therefore, special interest has to be given to content management on social networking profiles.
IGI Global eBooks, May 13, 2022
Integrating companies to digital channels is a necessity to build and maintain a competitive adva... more Integrating companies to digital channels is a necessity to build and maintain a competitive advantage in today's market conditions. In the business environment, companies realize that sustainable competitive advantage can be gained only by understanding customers' needs and expectations, developing activities that meet their demands, ease their work, and engage them to the brand to create difference and value. Success in marketing will be driven by an effective communication and consumer experience. Marketing and brand managers are in the process of determining how social media tools impact them and what their digital transformation approach and communication strategy should be. This chapter examines the importance of social media for companies and benefits of social media on the performance of marketing processes that enable better communication, planning, and execution from consumer engagement to consumer purchase.
Management research and practice, Dec 1, 2018
Corporate reputation is defined as stakeholder?s overall assessment of a company?s performance ov... more Corporate reputation is defined as stakeholder?s overall assessment of a company?s performance over time. It reflects multiple stakeholders? perceptions about organization?s effectiveness. Companies with high reputation create competitive advantage and are more likely to influence customers? behaviors and attitudes. The main purpose of this study is to analyze Volkswagen?s reputation after the emission scandal from the perspective of Turkish customers and also explain the effects of Volkswagen reputation on customer intentions and outcome variables as customer satisfaction, customer loyalty, customer trust, repurchase and word of mouth. For this purpose, research questionnaire was designed by researchers to measure reputation and customer variables and understand the interactions. 253 Volkswagen customers and noncustomers have participated in the research. Results show that corporate reputation has a positive influence on both customer intentions and outcomes.
Turkish journal of marketing., Apr 25, 2021
İbrahim Kırçova 3 1 This study is derived from PhD thesis of Fatih Pınarbası, titled "Sensemaking... more İbrahim Kırçova 3 1 This study is derived from PhD thesis of Fatih Pınarbası, titled "Sensemaking of Consumers in Digital World" supervised by Ibrahim Kırcova at Yıldız Technical University.
Business & Management Studies: An International Journal
Perakendeciler daimî olarak tüketicilere sundukları değeri arttırmak için çaba içindedirler. Özel... more Perakendeciler daimî olarak tüketicilere sundukları değeri arttırmak için çaba içindedirler. Özellikle çok kanallı market perakendecileri, geleceğin perakende sektöründe kendilerini rakiplerinden farklı kılmak için müşteri odaklı bir çevrimiçi deneyim tasarlamak ve çevrimiçi hizmet esnasındaki sınırlı temas süresi içinde müşterilere olumlu bir deneyim sağlamayı hedeflemektedirler. Bu çalışma, çevrimiçi kanallarda büyümekte olan gıda perakendeciliğinde faaliyet gösteren çok kanallı perakendecilerdeki müşteri memnuniyetinin, müşteri deneyimi ile müşteri sadakati arasındaki aracılık ilişkisini araştırarak, dijitalleşme ile birlikte değişmekte olan müşteri beklentileri ve hızlı tüketim alanındaki perakende dinamikleri literatüründeki boşluğu doldurmayı ve pratik öneriler sunmayı hedeflemektedir. Araştırmada çevrimiçi gıda perakendecilerinden alışverişi yapan 219 katılımcıdan toplanan anket cevapları SPSS for Windows 22.00 ve AMOS 24.0 programı kullanılarak analiz edilmiş, müşteri deneyi...
Advances in Artificial Intelligence and Machine Learning technologies have brought a completely n... more Advances in Artificial Intelligence and Machine Learning technologies have brought a completely new level of data processing that provides deeper business insights. Purchasing advice, dynamic pricing, personal content and advice have become widely used in the retail industry thanks to artificial intelligence. Almost real-time results can be achieved by expanding the scope of data obtained from existing customers and algorithms that mimic human-like behavior. In addition, interactions with machines are more widely accepted than before, allowing consumers to accept innovations faster and thus increase brand loyalty. On the other hand, the success of artificial intelligence, which will change the future of humanity and retailers to a great extent, will depend on the quality of the data that interconnected devices will learn, the integration of the applications into the business processes, the correct transfer of the results to the responsible people and the use of them in harmony with ...
Today’s business environment has the nature that challenges the decision-making processes of busi... more Today’s business environment has the nature that challenges the decision-making processes of businesses with its many different factors including technological developments and changing consumer structures. Previous research focused on specific contexts of the business environment regarding marketing and innovation issues, however, an integrative approach can be helpful for understanding and taking actions. This study aims to present a comprehensive framework which employs sensemaking from management literature as an approach to evaluate the market environment. Following a conceptual approach for the methodology, a framework consisting of three stages: discovery, sensemaking, and prediction is included in the study. Proposed framework identifies the stages for the sensemaking of consumers and can guide marketing decision-makers for competitiveness in the digital world.
Bu calisma, guncel bir pazarlama alani olan spor pazarlamasinin “seyirci davranislari” konusuna y... more Bu calisma, guncel bir pazarlama alani olan spor pazarlamasinin “seyirci davranislari” konusuna yeni bir yaklasim getirmektedir. Futbol maclarini izleme karari calismada; stadyumda, evde, bir toplulukla veya izlememe olarak kategorize edilmistir. Calismanin amaci, futbol maclari ozelinde bireylerin eglence degeri algilarini ve karakter ozelliklerini kesfetmek ve farkli kategorilerdeki bu kisilerin kararlarini izleyen diger kilit unsurlari bulmaktir. Bu amacla, 20 kisi (her grup icin 5 kisi) ile derinlemesine gorusmeler yapilmis olup bu gorusmelerden elde edilen veriler NVivo 11 araciligiyla analiz edilmistir. Arastirma bulgularina gore futbol icin eglence degeri; stadyumda izlemekte olan seyirciler icin yuksek, hem evde hem de toplulukta izleyen seyirciler icin ortalama ve izlemeyenler icin dusuktur. Eglence degerinin yani sira; farkli kategorilerdeki bireylerin karakter ozellikleri ayristirilmis, ek onemli faktorler sunulmus ve tum bu faktorler; ekonomik, sosyal, kulturel, kisisel,...
Handbook of Research on Effective Advertising Strategies in the Social Media Age
The subject of this chapter is the universities listed on the website of the Council of Higher Ed... more The subject of this chapter is the universities listed on the website of the Council of Higher Education in Turkey. This study aims to reveal the importance of digital advertising in these universities. In this study, firstly, the websites of these universities were examined. Secondly, the social networking and mobile applications listed in these websites were examined. The results of the current study states those Turkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharing tendencies. Although most of them use social networking websites, the contents of their profiles are not attractive enough to draw the attention of young people. Therefore, special interest has to be given to content management on social networking profiles.
Turkiye Klinikleri Cardiology - Special Topics, 2020
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Papers by İbrahim Kırcova
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