The popularity of wearable technologies have increased day by day. In the near future, wearable t... more The popularity of wearable technologies have increased day by day. In the near future, wearable technologies are expected to become an indispensable part of our daily life. The aim of this study is twofold. The first one is the classification of wearable technologies based on the specifications and applications as; wearable health technologies, wearable textile technologies, and wearable consumer electronics. The second aim of the study is study is to point out how wearable technologies will be a milestone both for daily life of people and the way of doing businesses of the companies in the future. The potential applications indicate that the future will be safer, easier, healthier, quicker, and more entertaining with the wearable technologies
Rapid developments on the Information technologies (IT) since 1980's have affected the society's ... more Rapid developments on the Information technologies (IT) since 1980's have affected the society's all systems and make the technology an inevitable part of life. Because the technology pioneer the change and evolution for the societies, using the technology in the educational processes is also certainly important.
Building and maintaining brand loyalty are one of the central themes of research for marketers fo... more Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketers have utilized various means to maintain the brand loyalty of their customers. One of the recent means is the social media marketing. The aim of this study is to identify the effect of social media marketing on brand loyalty of the consumers, given that the concept is receiving increasing attention from marketing academia and practitioners. The scope of the study consists of customers who follow at least one brand on the social media in Turkey and the data were collected through the administration of a structured questionnaire with a sample of 338 people and tested via stepwise multiple regression analysis. The results of the study showed that brand loyalty of the customers is positively affected when the brand (1) offers advantageous campaigns, (2) offers relevant content, (3) offers popular contents, (4) appears on various platforms and offers applications on social media; were used by using SPSS 17.0 version. Customers prefer to share music, technological-related, and funny contents on social media platforms. Based on our results, this study can be considered as a pioneer in this new area of marketing, and propose several tactics for the practitioners.
Online group buying, which is a system that provides daily discounts for various services and pro... more Online group buying, which is a system that provides daily discounts for various services and products, is a new form of marketing at the junction of promotion and pricing that had attracted the attention of both practitioners and academia. Getting started initially from the USA context in 2008, the system proved successful; and just in a short time, lots of clone group buying web sites has sprung and spread throughout the world. The main reason for that boom is that the method provides a win-win situation to the shareholders of the systems, the firms and the customers. The purpose of this paper is to analyze the online group buying system in Turkey, where the practice is quite new and needs a thorough understanding for future strategy building. The customers were considered as the population of the sample and in depth interview method was used to shed a light on their motivations, behavior, and perception of the online buying system. The results indicated that customers mostly based their decisions on price advantage and discount amount. However, novelty and extraordinary nature of the offer also counted. The customers, on the other hand, complained about the discriminatory and dishonest behaviour of the service providers. Implications for the campaign holder firms, the intermediaries, and for future research were drafted.
The popularity of wearable technologies have increased day by day. In the near future, wearable t... more The popularity of wearable technologies have increased day by day. In the near future, wearable technologies are expected to become an indispensable part of our daily life. The aim of this study is twofold. The first one is the classification of wearable technologies based on the specifications and applications as; wearable health technologies, wearable textile technologies, and wearable consumer electronics. The second aim of the study is study is to point out how wearable technologies will be a milestone both for daily life of people and the way of doing businesses of the companies in the future. The potential applications indicate that the future will be safer, easier, healthier, quicker, and more entertaining with the wearable technologies
Rapid developments on the Information technologies (IT) since 1980's have affected the society's ... more Rapid developments on the Information technologies (IT) since 1980's have affected the society's all systems and make the technology an inevitable part of life. Because the technology pioneer the change and evolution for the societies, using the technology in the educational processes is also certainly important.
Building and maintaining brand loyalty are one of the central themes of research for marketers fo... more Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketers have utilized various means to maintain the brand loyalty of their customers. One of the recent means is the social media marketing. The aim of this study is to identify the effect of social media marketing on brand loyalty of the consumers, given that the concept is receiving increasing attention from marketing academia and practitioners. The scope of the study consists of customers who follow at least one brand on the social media in Turkey and the data were collected through the administration of a structured questionnaire with a sample of 338 people and tested via stepwise multiple regression analysis. The results of the study showed that brand loyalty of the customers is positively affected when the brand (1) offers advantageous campaigns, (2) offers relevant content, (3) offers popular contents, (4) appears on various platforms and offers applications on social media; were used by using SPSS 17.0 version. Customers prefer to share music, technological-related, and funny contents on social media platforms. Based on our results, this study can be considered as a pioneer in this new area of marketing, and propose several tactics for the practitioners.
Online group buying, which is a system that provides daily discounts for various services and pro... more Online group buying, which is a system that provides daily discounts for various services and products, is a new form of marketing at the junction of promotion and pricing that had attracted the attention of both practitioners and academia. Getting started initially from the USA context in 2008, the system proved successful; and just in a short time, lots of clone group buying web sites has sprung and spread throughout the world. The main reason for that boom is that the method provides a win-win situation to the shareholders of the systems, the firms and the customers. The purpose of this paper is to analyze the online group buying system in Turkey, where the practice is quite new and needs a thorough understanding for future strategy building. The customers were considered as the population of the sample and in depth interview method was used to shed a light on their motivations, behavior, and perception of the online buying system. The results indicated that customers mostly based their decisions on price advantage and discount amount. However, novelty and extraordinary nature of the offer also counted. The customers, on the other hand, complained about the discriminatory and dishonest behaviour of the service providers. Implications for the campaign holder firms, the intermediaries, and for future research were drafted.
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Papers by Mesut Çiçek
expected to become an indispensable part of our daily life. The aim of this study is twofold. The first one is the classification
of wearable technologies based on the specifications and applications as; wearable health technologies, wearable textile
technologies, and wearable consumer electronics. The second aim of the study is study is to point out how wearable
technologies will be a milestone both for daily life of people and the way of doing businesses of the companies in the future.
The potential applications indicate that the future will be safer, easier, healthier, quicker, and more entertaining with the
wearable technologies
expected to become an indispensable part of our daily life. The aim of this study is twofold. The first one is the classification
of wearable technologies based on the specifications and applications as; wearable health technologies, wearable textile
technologies, and wearable consumer electronics. The second aim of the study is study is to point out how wearable
technologies will be a milestone both for daily life of people and the way of doing businesses of the companies in the future.
The potential applications indicate that the future will be safer, easier, healthier, quicker, and more entertaining with the
wearable technologies