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Content creation may be one of the hardest jobs that people believe to be easy.
Web Smith
102.9K posts
Web Smith
@web
CRO @ MTN. Outside Consultant, Teague. Founder, 2pml.com. Cofounder, Mizzen+Main. Ex-Rogue. Finishing up a long effort to fix things. HBS OPM 58.
- Kylie Jenner recap. 1/ Used her own capital 2/ Hired six people 3/ Paid close to zero in ads 4/ Leveraged media trends 5/ Leveraged supply partners 6/ Built a $1.2b brand 7/ Now $600 million richer 8/ And she did it in five years The above isn’t the result of fame alone.
- Someone earned $1.23 million by holding a Cryptopunk NFT for 26 minutes today. If you went to school to specialize in wealth management or finance, you are likely paralyzed by this moment in time.
- Ring was rejected by Shark Tank. The founder asked for $700k at a $7M valuation in 2013 and it just sold to Amazon for $1B+.
- Unrealized capital gains is not income.
- A few books that I credit to helping me when mental health falters: 1: Atomic Habits (James Clear) 2: Can't Hurt Me (Goggins) 3: The Daily Stoic (Holiday) 4: Driven (Douglas Brackmann) 5: GRIT (Angela Duckworth) If I could buy these for everyone I would.
- Nutrition marketing, a timeline: 1980s: "Sugar free" 1990s: "Fat free" 2000s: "Zero Calorie" 2010s: “All Natural” 2020s: “Plant based"
- The @AviationGin ad featuring Monica Ruiz, a.k.a. "Peloton Wife" was filmed for less than $100,000 on Friday Morning. It was live that night. Branding 101: "If you’re going to do something like this, you have to jump on the zeitgeist-y moment as it happens." — @VancityReynolds
- I used to spend a lot of energy trying to get further. I now spend a lot of energy trying to get better. Progress is a trajectory, not just a destination.
- The Jason Weaver / "Lion King" parable is essential learning. Short term thinking is limiting. You just need to do well enough to pay bills while seeking out that long-term homer. Instead of taking $2m, Weaver took $100k + lifetime royalties. He's out earned his original deal.
- YouTube may be the most educational tool of our lifetime. We talk about decentralized finance but YT has helped to decentralize learning.
- Shawn “Jay Z” Carter, a timeline: 1980s: street pharmaceutical rep 1990s: rapper 2000s: label executive 2010s: tech entrepreneur 2020s: billionaire board member
- The less you’ve built, the more you’re inclined to critique what’s been built by others.
