Pinned
Ignoring one consent signal cost Healthline $1.55M.
Issue 7 of The Opt-In Society breaks down Global Privacy Control (GPC), how it works, where enforcement is heading, and what to check before a sweep finds you first. 👇
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Usercentrics
@usercentrics
Helping businesses turn consent into trust. Google-certified CMP and home of Cookiebot, powering compliant growth worldwide.
- Our State of Digital Trust 2026 research just made it into @Forbes. The story: most consumers now trust AI less than they trust other humans with their data. The biggest single year-over-year shift we recorded. The numbers are there. So is what businesses can actually do about
- You shouldn't need to understand data law to know when a company is being straight with you about your data.
- The shift toward privacy marketing isn’t optional anymore, it’s the foundation of sustainable growth. The industry is moving fast. Tools, evolving marketing shifts, and the rise of privacy first marketing are changing how campaigns are built, tracked, and scaled. This is the
- Half of UK consumers will pay more, 7% on average, for a company that's transparent about how it uses AI with their data and gives them real control over it. That's not a rounding error. That's every second customer already willing to spend more, if you'd just show your work.
