Airbnb turned off their paid marketing in 2020 and didn't notice a massive impact because 90% of their traffic is direct & organic.
They now see the top of their funnel as PR (telling stories).
Search + Storytelling is how you build real demand.
Kieran Flanagan 🤘
12.9K posts
Kieran Flanagan 🤘
@searchbrat
- SEO is the magic ingredient behind billion-dollar companies. Companies like Genius.com, Pinterest, Canva, Wise took creative SEO approaches to win on Google. These 6 SEO strategies were worth +500 million monthly visits in traffic. 🧵👇
- If you can - Tell people you have a product that solves their problem - On the channels, they frequently visit - And tell them a story about why your solution matters You have a killer marketing plan
- People don't understand how broken Ireland's health service is. Last year, I was rushed to the hospital with a severe infection in my arm. The doctor told me I needed to get IV treatment ASAP. I went to A&E. It took me 7 hours to get my first IV treatment. I had to cry (notA daughter speaks out on her 87 year old mothers experience in Sligo A&E. She had a prolapsed bowel, was in extreme, excruciating agony, the A&E was busy, staff could not administer pain relief until the lady saw a doctor which was 6 hours later. The family feel if it were an
- GitLab is the first fully remote company to go public with 2000 employees. It's the third fast-growing software company at IPO, with 87% revenue growth in 2020. This remote work thing might actually work out :)
- . @HubSpot has over 200 fully remote employees (and it's growing fast). The second most searched word on our careers website is "remote". Big high five to all of the remote workers around the globe doing amazing work 👊
- I've done every part of marketing. Customer acquisition is the hardest. It's hard because everyone is doing the same things. Well, here is a collection of customer acquisition ideas from world-class companies. Enjoy 🧵 👇
- Marketing doesn't change a lot. It's how you can influence someone's decision to buy. Doing it for one company is pretty similar to doing it for another. What does change is the people you're doing it with, and that usually determines how you feel about the work.
- Growth teams work. Pinterest has a 40 billion market cap with 500 million monthly active users. Growth experiments were a big part of that success Here are some of their biggest wins [🧵]
- The best tech companies will invest heavily in... - Freemium. Your product is your marketing strategy - Remote work. Talented people want flexible work - Media. Invest in telling stories for your audience - Community. Be the place where your audience connects with others
- HubSpot's B2B blogs get more web traffic than a lot of the media publications in our industry That's pretty cool
- Remote work isn't just something that makes your employees happy; it's a competitive advantage that will help you outgrow competitors. And in today's world, there aren't many of those competitive advantages left!
- Growth frameworks are the secret behind many successful companies. They give you a clear and coherent model for growth. Pinterest, Twitter, Facebook, Spotify, Wealthfront, and many others had great leaders with great frameworks. Here are 9 of the best [🧵]
