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Northbeam
2,001 posts
Northbeam
@northbeam
The platform for machine-learning powered advertising attribution.
Joined March 2021
- 🔥@hexclad's business is exploding! We're talkin' 156% increase in total revenue, +39% in 1-Day ROAS, ⬆ 129% in SMS rev. HexClad trusts @northbeam data to help them scale to a nine-figure business. @JasonPanze talks about just that. 🎙️@9operators - tune in!
00:00 - 2024 will be a "Darwinian crucible that will make or break us as marketers." Read our first-ever 2024 Marketing Preview now and learn how to turn trends into competitive advantages: northbeam.io/the-2024-marke…
- Year over year changes across BFCM: Meta CTR: -19.32% Meta CPC: +15.00% TikTok CAC: +11.08% The bottom half of brands actually saw WORSE year over year revenue performance than the rest of the field. Read our followup to Black Friday Cyber Monday 👇
- We compared our brands’ change in CPM from Sept-Oct to Nov-Dec: Pinterest: +41.5% TikTok: +18.4% Google: +14.0% Snapchat: +11.0% YouTube: +8.6% Meta: +6.6% CTV: -9.3%
- This month is for testing your performance marketing. November is for scaling it. • Do LPs convert better than PDPs? • Do your statics outperform your videos? • How often should you refresh your UGC? Don’t wait till November. Start now:
- October is for testing BFCM creative. November is for scaling BFCM creative. Use Northbeam as your single source of performance marketing truth to have your biggest holiday season yet. Sign up for a demo today: Northbeam.io.
- We work with hundreds of DTC brands, and this is what they're currently obsessing over: • Rising CPMs • Possible recession looming • Testing creative • UGC effectiveness • BFCM on the horizon Here is what our data and data scientists have to say about it for Q4 🧵👇
- Privacy updates forever impacted performance marketing. Northbeam is the solution.
- Contrary to popular belief, cookie deprecation is actually a good thing - especially for the marketers who already understand we live in a "creative-led" marketing world, not a "targeting-led" one.
- RSVP for the biggest virtual media buying event ever and learn the latest in advanced performance marketing. Speakers include: • @social_savannah • @ezrafirestone • @DenneyDara • @zachmstuck • @heyitsalexP • @nehalkazim • @binghott • And many more
- We publish a newsletter every Sunday with industry-wide DTC performance benchmark data you can't get anywhere else. Sign up here 👉 northbeam.io/newsletter
- Brands that use Northbeam INCREASED their Facebook profitability in 2022. Wait... what?! Buckle up 👇
