If you are trying to build a brand that AI loves, focus on digital PR and original research.
Sure, there are so many tactics you can leverage, but those 2 are really hard to scale and have the highest perceived value.
With algorithms, they adapt over time, and one thing they
Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.
- Your social posts used to die in 48 hours. But Google… just changed everything. Now you can connect your social media profiles with your Google Search Console, just like you do with your website, you can see which posts show up in Google, which keywords they rank for, and how
- Your smallest traffic source just became your best traffic source. AI-referred visitors convert 8 times better than regular search traffic. Why? They already got the AI's recommendation before clicking. They're pre-sold. Pre-convinced. That's the traffic that actually matters.
- Does SEO even have a future if you’re starting in 2026? Here’s the honest answer from someone who’s been doing this for 25 years. SEO isn’t dead. It’s just changed. It used to be that ranking #1 on Google was the whole game. Now your buyers search YouTube, TikTok, Instagram,
- This is the difference between posting 5, 10, 15, and 25 times per week on social media. If you post 5 times a week on average, you have 5,194 followers across all your social platforms and roughly generate 302 visitors a month from people typing in your brand name on search




