Before the logo, before the website, before the first post, ask yourself:
1๏ธโฃ Who do you help?
2๏ธโฃ Why does it matter?
3๏ธโฃ What do you offer them?
4๏ธโฃ How do you deliver it?
If you can't answer all four, your audience won't connect. And a brand without connection is just a name.
