“Building one clean loop was the craft of the previous era (a month ago)”
The previous era being a month ago is hilarious, exhilarating and exhausting 😅
Kyle Norton
@kylecnorton
- Most GTM teams are about to rebuild the way they work. At Owner, we’ve already cut non-selling time by 50%+ per rep. That matters because the average sales org still burns too many hours on the work around selling: logging activity, updating systems, chasing context, writing
- The companies that win AI-native GTM will not have the most tools. They will not be the companies with the flashiest demos. They will be the companies whose systems get smarter every week because they own the memory that matters. Don’t build everything but don’t buy your brain.
