Joeri Billast | The Future CMO
@joeribillast
TEDx Speaker | AI, trust & visibility for B2B leaders | Keynotes & Strategic Advisory
- Being early is harder. But you learn first. In Cairo in 2024, Eman Khaled and I talked about the pattern we see with every major technology: Resistance → experimentation → adoption. The advantage of trying early isn’t certainty. It’s learning before everyone else.
- Check out the latest article in my newsletter: 8 Countries, Cairo and the Question of Real Expertise linkedin.com/pulse/8-countr… via @LinkedIn
- I said this in Cairo in 2024: “Everyone is going to use AI. So you need to be able to stand out.” Almost two years later, that question feels even more relevant. The tools have become dramatically better. The amount of AI-generated content has exploded. Which means access to
- If AI can write it, don’t publish it. @crestodina’s point is simple: average content is becoming unlimited. What still stands out? Strong opinions, original research, real experience and ideas AI can’t genuinely originate. Full conversation on @Web3CMOStories. 🎙️ #AI
