Replying to @jameygannon
Instagram face and a thigh gap is not enough to stop the scroll anymore
Alex
16K posts
Alex
@heyitsalexP
Creative strategy, merchandising & lifecycle marketing for 7-8 figure brands: nobestpractices.co/newsletter/
Joined November 2010
- Replying to @karine_hsuThis is too literal. Making a heel look like a sneaker is not solving the issues that cause the discomfort.
- About to drop my hottest take yet: I don't understand big stadium pop concerts. You pay thousands of dollars to essentially watch the artist lip synching on TV? I see lots of these posts on my IG stories and like...you are so far away. You are watching a TV show.
- These aren't digital marketing strategies, they're channels 🤦♀️🤦♀️🤦♀️
- The best products to sell via eCom/Meta: AOV $75-250 Lightweight (for shipping) >70% product margin Replenishable (or have an obvious line extension) High perceived value Trendy Solve a problem "Work" immediately (vs "results after 30 days") Visually hook-y Differentiated
- I'm 2.5k words into what is going to be a 5k+ word post on how to run Facebook ads for FASHION brands. All the strategic + tactical considerations specific to brands w/a big assortment that turns over 4x+ per year. Like this tweet & I'll DM you a link directly when I'm done.
- Santa Claus collects data on: -location -bad or good -when you sleep -for people under 13 And we’re worried about third party cookies?!?
- If you are a MAN trying to sell products to WOMEN this is going to be the most important thing you read all year. TL;DR - you usually can't copy/paste your own psychological triggers on to a female audience If your MOF ads are mostly flops/not scaling, you're probably agitating
- New baby just dropped. Chloe Greifeld was born early this morning. Everyone is doing well.
- Replying to @jacob_poselIf this is true I should start to see more Ecom content in my feed and less gender wars celeb stan slop And my posts should get more reach I won’t be holding my breath…
- Lots of "Director of Performance Marketing" jobs out there where the unspoken JD is "make Facebook work like it used to!" You should avoid these roles.
- Strategy is the most misunderstood topic in business.
- 🚨 Rant Incoming 🚨 Why do fashion brands always do this? Them: We're not growing Me: You need to acquire new customers to grow Them: Ok, why isn't that happening Me: You're not running any focused acquisition marketing Them: But we're doing PR and have Google Ads branded Me: I
- Replying to @dickiebushA thermal printer. It never jams, it never runs out of ink, and I can put it away in a drawer (takes up no space).