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Harry Dry
3,406 posts
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Harry Dry
@harrydry
I teach copywriting and run MarketingExamples.com
Harry's Newsletter (monday):
MarketingExamples.com/newsletter
Joined June 2011
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  • Pinned
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    Harry Dry
    @harrydry
    Jul 17, 2024
    Had a buzz cut. Went on my favourite podcast :) “Learn Great Copywriting in 76 minutes”
    user avatar
    David Perell
    @david_perell
    Jul 17, 2024
    Harry Dry is the best copywriter I know. He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting. Some of his rules for writing: 1) A great sentence is a good sentence made shorter.
    00:00
    166K
  • user avatar
    Harry Dry
    @harrydry
    Jan 12, 2022
    Copywriting Examples — Out Nowww
    Copywriting Examples - The world's best copy. In one place.
    From marketingexamples.com
  • user avatar
    Harry Dry
    @harrydry
    Mar 8, 2023
    Life hack for anyone who wants to learn marketing. 1. Go to Google 2. Type “Marketing Examples” 3. Click MarketingExamples . Com 4. Scroll Thank me later.
    00:00
    162K
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    Harry Dry
    @harrydry
    Mar 7, 2024
    Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”. - Impact: “You've got to get noticed” - Communication: “You've got to tell me what” - Persuasion: “You've got to tell me why” Most ads just do the “communication” part. - “We're a
    154K
  • user avatar
    Harry Dry
    @harrydry
    Nov 12, 2021
    Three techniques to add rhythm to your copy. Repetition. Alliteration. Tricolon.
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    Harry Dry
    @harrydry
    Jul 22, 2024
    Watch me rewrite an ad twenty times :) There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.
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    146K
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    Harry Dry
    @harrydry
    Jan 28, 2022
    TikTok about Marketing Examples. 1,500,000 views. Keep going long enough to get lucky.
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    Harry Dry
    @harrydry
    Feb 8, 2022
    Three ways to make your price seem cheaper
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    Harry Dry
    @harrydry
    Sep 8, 2023
    mission: the best site to learn marketing in the world
    00:00
    142K
  • user avatar
    Harry Dry
    @harrydry
    Jan 25, 2022
    Copywriting Tip — Simplify, then exaggerate.
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    Harry Dry
    @harrydry
    Mar 22, 2024
    A great line is a good line made shorter
    51K
  • user avatar
    Harry Dry
    @harrydry
    Jan 11, 2022
    Took some time off. Made a masterpiece.
  • user avatar
    Harry Dry
    @harrydry
    Nov 11, 2021
    Clear positioning → Easy copywriting
  • user avatar
    Harry Dry
    @harrydry
    Jul 25, 2024
    Write copy that can't be copied
    67K