We spent this week talking about one thing.
Knowing your number.
Now it's time to stop guessing. Take the Value Builder Assessment. It takes about 15 minutes.
diffactory.com/assessment
Love or List Your Business. Certified Exit Planning Advisors
- The work you do to increase your business's value isn't only for the day you sell it. Maybe you fall back in love with the business, or maybe one day you decide to sell it. Either way, you've built a stronger company. That's why we believe being intentional matters.
- Knowing your number early gives you time to improve the business, increase the multiple, and create more options. That's a much better place to be.
- At a high level, it comes down to one simple equation: Earnings × Multiple = Business Value. Your earnings tell buyers what the business produces. Your multiple reflects how far into the future a buyer believes those earnings will continue.
- You probably know what your business made last month, but do you know what it's worth today? Most founders don't, and that's okay. Nobody teaches us to think this way when we start a business. This week, we're changing that. So, stay tuned!

