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CPG WIRE
11.4K posts
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CPG WIRE
@cpgwire
Daily CPG News 🥫 Inquiries: [email protected] 📧
thisweekincpg.beehiiv.com
Joined August 2021
2,618
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12.8K
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  • user avatar
    CPG WIRE
    @cpgwire
    Apr 25, 2024
    Kylie Jenner's RTD vodka soda brand Sprinter shipped 140,000 cases in its *first month* of business.
    217K
  • user avatar
    CPG WIRE
    @cpgwire
    Mar 30, 2025
    Hershey recently released its 10-K and now we know they spent $75.5M to acquire Sour Strips.
    user avatar
    CPG WIRE
    @cpgwire
    Nov 8, 2024
    The Hershey Company is acquiring Sour Strips, a fast-growing sour candy brand, for an undisclosed sum. Sour Strips was founded by internet personality Maxx Chewning in 2019. More info ➡️ t.ly/CRA1d
    257K
  • user avatar
    CPG WIRE
    @cpgwire
    Jan 11, 2023
    P&G is acquiring black-owned haircare brand Mielle Organics for an undisclosed sum. Mielle was founded in 2014 by Monique and Melvin Rodriguez.
    865K
  • user avatar
    CPG WIRE
    @cpgwire
    Nov 8, 2024
    The Hershey Company is acquiring Sour Strips, a fast-growing sour candy brand, for an undisclosed sum. Sour Strips was founded by internet personality Maxx Chewning in 2019. More info ➡️ t.ly/CRA1d
    795K
  • user avatar
    CPG WIRE
    @cpgwire
    Jan 30, 2023
    The @nba_paint x @RUFFLES collaboration absolutely rules.
    27K
  • user avatar
    CPG WIRE
    @cpgwire
    Sep 4, 2025
    Garage Beer, one of the fastest-growing beer brands in the U.S., just secured a strategic growth investment from Durational Capital Management. Over the past year, Garage Beer’s volume has surged over 400%. Existing owners Jason Kelce, Travis Kelce, and Andy Sauer will remain
    40K
  • user avatar
    CPG WIRE
    @cpgwire
    Jul 1, 2025
    Neutonic, a London-based nootropic energy brand, raised $3.7M in funding at a $20M valuation. Founded by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic sells productivity-focused energy drinks and supplements. The company has done $10M in sales and sold
    43K
  • user avatar
    CPG WIRE
    @cpgwire
    Apr 3, 2023
    L’Oréal has agreed to acquire Aesop for $2.25B 💰
    L’Oréal Signs Deal to Acquire Aesop
    From wwd.com
    47K
  • user avatar
    CPG WIRE
    @cpgwire
    Sep 6, 2022
    Church & Dwight agreed to acquire skincare brand @herocosmetics for $630m. Congrats to @jurhyu and the incredible team at Hero!
  • user avatar
    CPG WIRE
    @cpgwire
    Mar 30, 2023
    Replying to @cpgwire
    The @nba_paint x @RUFFLES collab was legendary 🎨
    19K
  • user avatar
    CPG WIRE
    @cpgwire
    Aug 11, 2025
    First look at Man Cereal, the new creatine + protein cereal brand.
    340K
  • user avatar
    CPG WIRE
    @cpgwire
    Mar 14, 2025
    PepsiCo is in advanced talks to acquire Poppi for $1.5B. PepsiCo has been bulking up its better-for-you portfolio lately. Last year they acquired Siete for $1.2B then purchased the remainder of Sabra for over $240M.
    42K
  • user avatar
    CPG WIRE
    @cpgwire
    Jun 11, 2025
    Sauz, a next-generation pasta sauce brand, closed a $12M funding round led by CAVU Consumer Partners. Coefficient Capital, Palm Tree Crew, and Strand Equity also participated in the round. Sauz will use the funding to raise awareness and expand distribution.
    17K
  • user avatar
    CPG WIRE
    @cpgwire
    May 12, 2025
    Church & Dwight is acquiring Touchland for up to $880M. The deal includes $700M in cash & stock along with a potential earnout of $180M. Touchland's TTM net sales through March 31, 2025 were approximately $130M. EBITDA for the same period was an impressive $55M. Touchland is
    21K

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