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Scott Brinker
@chiefmartec
Analyst & Advisor chiefmartec.com; Advisor @Dobility, @Workato; Ex-@HubSpot VP Platform Ecosystem; "Godfather of #MarTech" - @AdAge
Boston, MA
chiefmartec.com
Joined March 2008
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  • user avatar
    Scott Brinker
    @chiefmartec
    Oct 20, 2024
    Excellent article by Sonya Huang and Pat Grady of @sequoia, "The Agentic Reasoning Era Begins", and the $10 trillion opportunity with service-as-a-software: sequoiacap.com/article/genera… "Thanks to agentic reasoning, the AI transition is service-as-a-software. Software companies turn
    221K
  • user avatar
    Scott Brinker
    @chiefmartec
    Oct 22, 2018
    I swear, @marketoonist is killing me softly with his song. #MarTech
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    Scott Brinker
    @chiefmartec
    Apr 22, 2020
    Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who's counting? chiefmartec.com/2020/04/market… #MarTech
  • user avatar
    Scott Brinker
    @chiefmartec
    Jul 22, 2019
    Want to innovate like Amazon? Here's their formula chiefmartec.com/2019/07/want-i… #MarTech
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    Scott Brinker
    @chiefmartec
    Nov 4, 2018
    I like the phrase "evidence-based marketing" over "data-driven marketing" — evidence suggests some sort of hypothesis that's being investigated and also reserves the possibility that it's not truth, simply best indication of truth at the moment #MarTech
  • user avatar
    Scott Brinker
    @chiefmartec
    Apr 24, 2018
    Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) chiefmartec.com/2018/04/market… #MarTech #MarTechConf — with enormous thanks to @AnandThaker @IntelliPhi and @eckman @bluegreenbrands
  • user avatar
    Scott Brinker
    @chiefmartec
    Sep 21, 2017
    I've joined @HubSpot as VP platform ecosystem, and this is why chiefmartec.com/2017/09/hubspo… #MarTech
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    Scott Brinker
    @chiefmartec
    Aug 28, 2018
    The New, New Rules of Marketing (Operations): 1. Centralize everything you can. 2. Automate everything you can. 3. Decentralize everything you can. 4. Humanize everything you can. 5. Embrace continuous change. #MarTech
    user avatar
    Scott Brinker
    @chiefmartec
    Aug 28, 2018
    The 4 Forces of Marketing Operations & Technology chiefmartec.com/2018/08/4-forc… — a discussion of the ideas around this model #MarTech
  • user avatar
    Scott Brinker
    @chiefmartec
    Jan 3, 2020
    Having a discussion with a colleague about the different archetypes of "marketing technologists" today, and I sketched this rough idea on a napkin. (Well, okay, I actually sketched it in PowerPoint — but it's napkin-level impromtpu.) What do you think? #MarTech
  • user avatar
    Scott Brinker
    @chiefmartec
    Dec 27, 2018
    Asked what to measure in #MarTech, I answered: 1. Performance — impact on business (leads, customers, LTV, etc.). 2. Efficiency — performance relative to cost. 3. Customer happiness — improving customer experience (NPS, retention, faster service, etc.). What do you measure?
  • user avatar
    Scott Brinker
    @chiefmartec
    Mar 19, 2018
    Mapping the Customer Journey — what it *really* looks like @marketoonist #MarTech
  • user avatar
    Scott Brinker
    @chiefmartec
    Jan 13, 2021
    Forget Inbox Zero. I need Browser Tab Zero.
  • user avatar
    Scott Brinker
    @chiefmartec
    Jan 26, 2019
    Somebody said I should take up a hobby other than "martech." So I chose watercoloring.
  • user avatar
    Scott Brinker
    @chiefmartec
    Nov 9, 2024
    Haha. Kudos, whoever started this meme. 🤣 #martech
    16K