AdsLiaison (@adsliaison) / X

AdsLiaison

2,852 posts

AdsLiaison

@adsliaison

Official posts from Google's ads product liaison, @GinnyMarvin. Sharing insights on how Google ads products & policies work and helping Google hear feedback.

threads.net/@adsliaison

Joined February 2021

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AdsLiaison
@adsliaison
May 24, 2021
Long-time digital marketer turned ad industry journalist who couldn't quit campaigns. Now, my job is to bring marketers' insights & perspectives back to Google ads teams and to help improve understanding about how Google's ad products & policies work. Let me know how I can help!
AdsLiaison
@adsliaison
Feb 23, 2023
🌟 Several PMax announcements today — thanks to your feedback! You likely saw account-level negative keywords started rolling out next month for brand suitabilty & other purposes. Now coming soon are…
48K
AdsLiaison
@adsliaison
Apr 30, 2025
🥁🥁 𝗠𝗮𝗷𝗼𝗿 𝗣𝗠𝗮𝘅 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆 – 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀, 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀, 𝗔𝘀𝘀𝗲𝘁𝘀 – thanks to your feedback! Read on for details...
59K
AdsLiaison
@adsliaison
Jun 26, 2024
🎯 Today, we’re announcing updates for Search ads query matching and brand controls. 📈 *More search terms reported by aggregating misspellings* Misspelled queries are already matched to their correctly spelled keywords in your campaigns. But many of those misspellings don't
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AdsLiaison
@adsliaison
May 21, 2025
Alrighty! Here are 7 of the key announcements from #GML2025: 1. 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 is entering open beta today – it should be available to everyone by early Q3. At last, you’ll be able to see and dig into how PMax is performing
Google Marketing Live 2025
From blog.google
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AdsLiaison
@adsliaison
May 6, 2025
🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand and driving more conversions/conversion value. Here are the key features in the AI Max feature
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AdsLiaison
@adsliaison
Apr 6, 2023
Today we announced we’ll be deprecating non-last-click rules-based attribution models, which includes first-click, linear, positioned based & time decay, in Google Ads & GA4. Data-driven attribution (DDA) is recommended & last-click will remain available. More on why & timing:
47K
AdsLiaison
@adsliaison
Apr 26, 2022
👉 Some Performance Max news today: 1. New customer acquisition goals will be rolling out in PMax to allow you to focus bids & optimizations on gaining new customers …
AdsLiaison
@adsliaison
Mar 11, 2025
We recently announced the ability to add up to 100 negative keywords to your PMax campaigns is rolling out. And, we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive. ➡️ As a result, we’re raising the threshold
37K
AdsLiaison
@adsliaison
Jul 15, 2022
There's an ongoing issue affecting Google ads products and Google Analytics for a large number of accounts. We're working on addressing the issue. Please see the dashboard for updates: ads.google.com/status
AdsLiaison
@adsliaison
Nov 4, 2022
We're investigating reports of a drop in website conversions reported in Google Ads. We will provide more information shortly. Please see the dashboard for updates: ads.google.com/status/publish…
AdsLiaison
@adsliaison
Jan 23, 2025
💡 Heads up! More PMax updates for controls & reporting. Here are some of the highlights . . . ⚙️More controls: - Campaign-level negative keywords are now rolling out globally. Add up to 100 negative keywords to prevent your ads from showing for certain queries. - Retailers:
Kick off 2025 with new Performance Max features
From blog.google
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AdsLiaison
@adsliaison
Jan 23, 2023
We're investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are unable to access Google Ads. Please see the dashboard for updates: ads.google.com/status/publish…
32K
AdsLiaison
@adsliaison
Jan 29, 2025
🎉Today our MMM, Meridian, is launching globally. 🙌 In addition to providing extensive technical documentation, we’re also announcing a new certified measurement partner program to help marketers get started with Meridian. Meridian features 3 distinctive methodologies to help
Meridian is now available to everyone
From blog.google
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