Victoria Buchanan
33.4K posts
Victoria Buchanan
@VictoriaFutures
Critical Optimist. Asking questions, analysing stuff and quoting rap lyrics. Co-founder Non Sweat. Ex Cultural insights @nike musings my own
Portland
Joined May 2010
- Dr Martens new campaign campaign is full NY friends and locals, produced in partnership with the good folks at Camera Club, featuring visuals by both Dani Aphrodite and Quinn Batley. this is so good. so simple. so en point. and now i need it
- JACQUEMUS is taking over Saint-Tropez with a new boutique, a restaurant, a beach club and a beach pop-up. 🏖️
- Replying to @VictoriaFutures"No one said that having kids would be cheap. But should preschool cost almost a third of your income"
- Replying to @VictoriaFuturesToday, England is one of the most expensive places in the world to take care of young children, relative to income. It's wild to think parents can be spending on average, 29% of their income on childcare.
- Every brand dies the same way: loved too much, too visibly. In fashion, the “loser” isn’t someone with bad taste; it’s someone who loved a brand past its expiration date. Enjoyed this piece about how mockery fuels the entire fashion ecosystem. 🧵 fashiontingz.substack.com/p/cool-brands-…
- after 10 years of optimization and growth hacking. I am personally very happy to see that proper ad copy writing is back.
- Caffè RIMOWA in collaboration with La Marzocco ☕️
- Replying to @moorehnit's astounding that they say they are so good at criticism yet incapable of turning that lens on themselves. 😂
- This is the current trend in fabric innovation for women. Take a generic material and trademark it with some sort of tech language connected to comfort. CASHSOFT. PUFFTECH. Etc Most of the time we’re being duped to think that there’s some sort of material innovation when therethe gap has applied to register CASHSOFT as a trademark for clothing but the clothing isn’t made of cashmere. deceptive mark? 🧐 seems like a misdescription consumers would believe & one that’s material to the purchasing decision.
- Whenever Americans ask me “one thing to see in London” I always say the Barbican and it’s amazing how they just can’t comprehend it once I start to explain it.The Barbican Estate in London is the perfect blend of Brutalist architecture and greenery
