We used our own platform to promote our "What Matters" campaign on connected TV (CTV) & programmatic digital out-of-home (DOOH). We saw success with our omnichannel approach by reaching 15M viewers via DOOH, and a 47% lower cost per completed view on CTV: thetradedesk.com/us/our-platfor…
The Trade Desk
5,476 posts
We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story: bit.ly/3UygUJ1
- Retail shoppers are spending on avg 4.5x more hrs on digital outside of social daily (GWI U.S., Q2 2021 to Q2 2022). If you’re not creating custom consumer audiences, leveraging contextual targeting, activating 3rd-party audiences, are you even trying to reach retail purchasers?
- We spoke with @NBCUniversal’s Jessica Reed at @advertisingweek New York to discuss what she thinks brands need to do to make accessibility and representation better, how building a culture that’s inclusive benefits everyone, and more. #AWNewYork thecurrent.com/us/the-current…
- On The Current Podcast, @Vayner_X CMO Andrea Sullivan explains why she thinks brands are really built on social media, how a tweet launched the beginnings of @VaynerMedia’s Super Bowl commercial with Planters, and what it's like working with @Garyvee. link.chtbl.com/Zv1qf0T-?sid=o…
- We're proud to announce that we're named a leader with the highest score in the Strategy category in @forrester's Q3 2023 Omnichannel Demand-Side Platforms Wave. “The Trade Desk leads with usability & prescient bets on CTV & identity.” Download the report. bit.ly/3QPnSaL
- AI and big data are being increasingly used in advertising. We connected with @XaxisTweets' James Shirriff at @advertisingweek New York where he shared his wisdom on the rise of AI. #AWNewYork thecurrent.com/us/the-current…
- Advertising is at a tipping point. One that calls for more than just another product launch. Register to watch the Kokai livestream on June 6 to see how we are mapping out an entirely new blueprint for maximizing value on the open internet.
- We connected with @VABIntel's Danielle DeLauro at @advertisingweek NY to discuss how free ad-supported streaming television (FAST) channels are growing in prominence as another way to connect viewers with content in exchange for watching ads. #AWNewYork thecurrent.com/us/the-current…
- CPG is a dynamic industry, spurring marketers to constantly adapt their digital strategies to keep up with changing customer demands. To help you make sense of it all, our key insights can help you supercharge your digital strategies for 2023 and beyond.
- Consumers are embracing the rich proliferation of content across the open internet, but not all parts are created equal. Read key insights on how consumers are finding engagement and inspiration on the open internet and why that’s good for advertisers. thetradedesk.com/us/open-intern…
- .@amc_networks’ Kim Granito joins The Current Podcast to give her thoughts on the writers’ strike, standing out in the streaming space by being “everything to someone,” and using data to inform what shows they develop. link.chtbl.com/rsYPQizK?sid=o…
- Andrea Palmer, @tweetPHM’s president, dives into what healthcare media is learning from beauty advertising, data privacy in such a regulated industry, and creating the first upfront for pharma. Listen on The Current Podcast. link.chtbl.com/fU7UQeHj?sid=o…
- In the most recent episode of The Current Podcast, @Lenovo’s Global VP and CMO @Emily_J_Ketchen speaks on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers. link.chtbl.com/QcKVtMbN?1sid=…
- This week on The Current Podcast, @PepsiCo's Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next. link.chtbl.com/CncfzRj8?sid=t…

