The Trade Desk (@TheTradeDesk) / X

The Trade Desk

5,476 posts

The Trade Desk

@TheTradeDesk

We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story: bit.ly/3UygUJ1

US, Europe, Asia

Joined April 2010

The Trade Desk
@TheTradeDesk
Feb 20, 2023
We used our own platform to promote our "What Matters" campaign on connected TV (CTV) & programmatic digital out-of-home (DOOH). We saw success with our omnichannel approach by reaching 15M viewers via DOOH, and a 47% lower cost per completed view on CTV: thetradedesk.com/us/our-platfor…
907K
The Trade Desk
@TheTradeDesk
Feb 27, 2023
Retail shoppers are spending on avg 4.5x more hrs on digital outside of social daily (GWI U.S., Q2 2021 to Q2 2022). If you’re not creating custom consumer audiences, leveraging contextual targeting, activating 3rd-party audiences, are you even trying to reach retail purchasers?
610K
The Trade Desk
@TheTradeDesk
Nov 8, 2022
We spoke with @NBCUniversal’s Jessica Reed at @advertisingweek New York to discuss what she thinks brands need to do to make accessibility and representation better, how building a culture that’s inclusive benefits everyone, and more. #AWNewYork thecurrent.com/us/the-current…
The Trade Desk
@TheTradeDesk
Sep 27, 2023
On The Current Podcast, @Vayner_X CMO Andrea Sullivan explains why she thinks brands are really built on social media, how a tweet launched the beginnings of @VaynerMedia’s Super Bowl commercial with Planters, and what it's like working with @Garyvee. link.chtbl.com/Zv1qf0T-?sid=o…
493K
The Trade Desk
@TheTradeDesk
Aug 24, 2023
We're proud to announce that we're named a leader with the highest score in the Strategy category in @forrester's Q3 2023 Omnichannel Demand-Side Platforms Wave. “The Trade Desk leads with usability & prescient bets on CTV & identity.” Download the report. bit.ly/3QPnSaL
892K
The Trade Desk
@TheTradeDesk
Nov 22, 2022
AI and big data are being increasingly used in advertising. We connected with @XaxisTweets' James Shirriff at @advertisingweek New York where he shared his wisdom on the rise of AI. #AWNewYork thecurrent.com/us/the-current…
The Trade Desk
@TheTradeDesk
May 30, 2023
Advertising is at a tipping point. One that calls for more than just another product launch. Register to watch the Kokai livestream on June 6 to see how we are mapping out an entirely new blueprint for maximizing value on the open internet.
thetradedesk.com
An objectively better way to advertise
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
307K
The Trade Desk
@TheTradeDesk
Oct 31, 2022
We connected with @VABIntel's Danielle DeLauro at @advertisingweek NY to discuss how free ad-supported streaming television (FAST) channels are growing in prominence as another way to connect viewers with content in exchange for watching ads. #AWNewYork thecurrent.com/us/the-current…
The Trade Desk
@TheTradeDesk
Dec 13, 2022
CPG is a dynamic industry, spurring marketers to constantly adapt their digital strategies to keep up with changing customer demands. To help you make sense of it all, our key insights can help you supercharge your digital strategies for 2023 and beyond.
thetradedesk.com
Omnichannel advertising
Connect with audiences across programmatic channels and formats with The Trade Desk’s all-in-one DSP.
The Trade Desk
@TheTradeDesk
Nov 1, 2023
Consumers are embracing the rich proliferation of content across the open internet, but not all parts are created equal. Read key insights on how consumers are finding engagement and inspiration on the open internet and why that’s good for advertisers. thetradedesk.com/us/open-intern…
562K
The Trade Desk
@TheTradeDesk
Jul 26, 2023
.@amc_networks’ Kim Granito joins The Current Podcast to give her thoughts on the writers’ strike, standing out in the streaming space by being “everything to someone,” and using data to inform what shows they develop. link.chtbl.com/rsYPQizK?sid=o…
821K
The Trade Desk
@TheTradeDesk
Aug 23, 2023
Andrea Palmer, @tweetPHM’s president, dives into what healthcare media is learning from beauty advertising, data privacy in such a regulated industry, and creating the first upfront for pharma. Listen on The Current Podcast. link.chtbl.com/fU7UQeHj?sid=o…
603K
The Trade Desk
@TheTradeDesk
Oct 4, 2023
In the most recent episode of The Current Podcast, @Lenovo’s Global VP and CMO @Emily_J_Ketchen speaks on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers. link.chtbl.com/QcKVtMbN?1sid=…
353K
The Trade Desk
@TheTradeDesk
Aug 9, 2023
This week on The Current Podcast, @PepsiCo's Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next. link.chtbl.com/CncfzRj8?sid=t…
800K