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Kirk Williams
55.8K posts
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Kirk Williams
@PPCKirk
Owner ZATO Google Ads Agency. TEDx speaker. Author. Married w/6 kids. Not on X much anymore, let's connect on LinkedIn: linkedin.com/in/ppckirk/.
Billings, MT
zatomarketing.com
Joined February 2009
466
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17.7K
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  • Pinned
    user avatar
    Kirk Williams
    @PPCKirk
    Oct 23, 2025
    Google: "Our PMax AI is smarter than you could possibly imagine." PMax performance if you change your ROAS target from a 450% to a 445%:
    GIF
    3.3K
  • user avatar
    Kirk Williams
    @PPCKirk
    Jan 17, 2025
    Replying to @ThatEricAlper
    Physical Buttons in car > digital touchscreens
    115K
  • user avatar
    Kirk Williams
    @PPCKirk
    Apr 12, 2025
    Replying to @dougboneparth
    This would literally destroy small business importer/ecom businesses while letting big tech win. Truly a man of the people 🫠
    106K
  • user avatar
    Kirk Williams
    @PPCKirk
    Jan 26, 2022
    You’re not paying an expert for the 15 mins it took them to solve a problem. You’re paying them for the decade it took them to learn how to solve that problem in 15 mins.
  • user avatar
    Kirk Williams
    @PPCKirk
    Apr 13, 2025
    Replying to @oroborous
    He should have built infrastructure and THEN implemented tariffs. Tariffs with no infrastructure is holding an unloaded gun to the head of China, and they unfortunately knew it and brandished a loaded gun back at us.
    40K
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    Kirk Williams
    @PPCKirk
    Dec 29, 2020
    My two speeds of reading through a book are: - 1 week - 3 years
  • user avatar
    Kirk Williams
    @PPCKirk
    Jun 28, 2024
    I laughed way too hard at this.
    179K
  • user avatar
    Kirk Williams
    @PPCKirk
    Dec 4, 2024
    Replying to @sciencegirl
    “Leave your phones in the car.” Uhhh no bro, I can be an adult and not obsess over my phone all night, but I’m going to keep it on me so my wife or kids can get ahold of me…
    33K
  • user avatar
    Kirk Williams
    @PPCKirk
    Aug 27, 2024
    Replying to @jessfraz
    they gonna make fun of us for paying the big purchase in full instead of starting a payment plan too or what *ducks*
    60K
  • user avatar
    Kirk Williams
    @PPCKirk
    May 20, 2025
    18K
  • user avatar
    Kirk Williams
    @PPCKirk
    Nov 13, 2024
    Replying to @byersalex
    “And what will this great government efficiency committee cost the people?” “Nobody knows”
    21K
  • user avatar
    Kirk Williams
    @PPCKirk
    Jan 20, 2025
    I still do not think Google fully understands the ramifications of killing an entire generation of brand owners' unthinking reliance on their (Google's) analytics platform, simply because of a UI overhaul. And I know, I know, there were good reasons for changing the foundation
    39K
  • user avatar
    Kirk Williams
    @PPCKirk
    Sep 15, 2018
    Replying to @Pandamoanimum
    Just here to say I enjoyed this sub-thread as much as the original tweet.
  • user avatar
    Kirk Williams
    @PPCKirk
    Jan 3, 2017
    Check out this Twitter interaction. @Wendys social media team deserves a raise. HA! #welldonesnark

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