One of the Top 5 most valuable companies in the world has just acquired a license for Over the Reality 3D mapping dataset to train next-generation vision foundation models.
This is a huge milestone for OVER 🧵👇
They say the SpaceX IPO will be a rocket.
We couldn't wait.
So we launched one in the middle of Udine.
Thanks to Over the Reality's city-scale 3D mapping and VPS technology, anyone can place and experience massive AR content anchored to the real world with centimeter-level
8/ This is what real-world adoption looks like. Not promises, not whitepapers, a working system inside one of Europe's largest malls.
This is just the beginning.
$OVR
7/ What's next:
→ 15 more malls in the pipeline across Italy → European expansion underway
Indoor positioning is becoming strategic infrastructure for physical retail. We're building the map layer for the world GPS can't see.
6/ And navigation is just the entry point.
The same spatial layer unlocks:
→ Visitor flow analytics → Store discoverability → Sponsored routes + AR activations → Accessibility-friendly paths
A digital layer on top of physical retail.
5/ Why zero infrastructure matters:
Every beacon-based system before us failed to scale. Hardware costs, maintenance, dead batteries.
Pure computer vision scales with a camera and a map. Deploy a mall in days, not months.
4/ What we DIDN'T need:
❌ Beacons
❌ Visual Markers
❌ Wi-Fi triangulation
❌ Hardware installs
❌ App downloads
Visitors scan a QR code or open a weblink, and walk. That's it.
Google Maps for indoors, running in the browser.
3/ How it works:
Your phone camera is the only sensor. Point it anywhere, our VPS matches what it sees against a 3D map of the mall and locks your position in under 100 milliseconds.
Centimeter-level accuracy. No GPS required.
2/ The numbers:
→ 150,000 sqm mapped
→ 230+ shops
→ Multi-floor, high-traffic environment
→ Sub-100ms relocalization latency
GPS dies the moment you walk indoors. Our VPS doesn't.
Everyone in spatial computing ships demos.
We just shipped to production.
Our Visual Positioning System is now LIVE inside Città Fiera, one of the largest malls in Italy and Europe.
Not a pilot. Not a test. Real visitors navigating in real time. 🧵
A museum in France. Accessible from anywhere in the world.
One of our mappers captured the Musée Archéologique du Val-d'Oise, home to more than 35,000 archaeological artifacts and over 3,000 objects on display.
Using an Insta360 X5 and Over the Reality's reconstruction