Andrew Arenge (@MrArenge) / X

Andrew Arenge

8,061 posts

Andrew Arenge

@MrArenge

Director of Ops @PennPORES @Penn_FoxLeads | @NBCNews Elections Unit | Usually analyzing digital political ad data

Philadelphia, PA

Joined August 2013

Pinned
Andrew Arenge
@MrArenge
Aug 18, 2024
Been working on tracking the paid digital geotargeting efforts of the presidential campaigns for a while. Here's a 🧵 with latest update Highly recommend digging into it all yourself with these dashboards: TRUMP: aarenge.shinyapps.io/trump_google_s… HARRIS/BIDEN: aarenge.shinyapps.io/biden_google_s…
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Andrew Arenge
@MrArenge
Aug 31, 2024
NEW: Last night, the Harris campaign launched 25 new digital ads all running on various platforms (Meta, Google + Snapchat). These latest ads are vertical videos. This 🧵 will go through all of the new ads. The first one uses Donald Trump's own words from a recent rally
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Andrew Arenge
@MrArenge
Aug 30, 2024
NEW: Harris campaign is in the process of launching a whole bunch of new geotargeted digital ads. They're all running in very specific zip codes in swing states. This 🧵will go through the latest digital ads from the campaign. First one is called Opportunity.
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Andrew Arenge
@MrArenge
Oct 5, 2024
The Harris campaign launched a bunch of new digital ads over the last few days. Here's a🧵of the one's I caught. They launched two different version of this "Why We Fight" ad - see if you can notice the differences.
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Andrew Arenge
@MrArenge
Aug 31, 2024
Replying to @MrArenge
A bunch of the ads features this TikTok style with a person talking directly to camera over footage in the background. You might notice something really similar between this ad and the next few.
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Andrew Arenge
@MrArenge
Mar 2, 2025
NEW: Kamala Harris recorded a new fundraising ad for the Dems. Started running on Facebook/Instagram yesterday "Please stay active. Whether it's attending a townhall meeting or volunteering in your community or talking with friends, neighbors & relatives about what's at stake"
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Andrew Arenge
@MrArenge
Aug 31, 2024
Replying to @MrArenge
This ad is the exact same ad as the previous one in the thread (same script, same footage), just a different person fronting the video. I still need to dig into the data a little further to see if they're running these ads or targeting these ads in different ways.
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Andrew Arenge
@MrArenge
Jun 25, 2024
NEW: Biden launched this digital ad today on Google asking people to look up the "Project 2025" report from @Heritage The ad is targeted at zip codes in swing states (AZ, GA, MI, NC, NV, PA, WI)
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Andrew Arenge
@MrArenge
Aug 31, 2024
Replying to @MrArenge
They've launched a few new ads where they've put these animations on the screen (maybe it's to benefit those of us living in swing states that are currently inundated with ads!)
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Andrew Arenge
@MrArenge
Aug 31, 2024
Replying to @MrArenge
Here's another one - same script, same footage - just a different person fronting the ad.
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Andrew Arenge
@MrArenge
Aug 31, 2024
Replying to @MrArenge
A bunch of these ads focus on her recent economic policies to cut back on price gouging, particularly at the grocery store. These also feature this direct to camera TikTok style. Biden campaign had utilized it a few times, but this is the first of this style of ads for Harris.
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Andrew Arenge
@MrArenge
Aug 31, 2024
Replying to @MrArenge
Here's another one focused on her economic agenda.
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Andrew Arenge
@MrArenge
Aug 31, 2024
Replying to @MrArenge
Same ad as above, but this one uses rings
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Andrew Arenge
@MrArenge
Aug 1, 2024
NEW: The Harris campaign just launched their first digital persuasion ad on Google, called Fearless. Being microtargeted at 458 zip codes across AZ, GA, MI, NC, NV, PA, WI. Targeting looks similar to where Biden campaign targeted ads (won't know for sure a few days).
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