It sucks when you’ve got a new product idea and your customer research proves that your assumptions were wrong and no one really wants your product.
It sucks way more when you don’t do any research and spend months (or years) building the wrong thing.
I’ve spent 1500+ hours learning about cognitive biases and heuristics (AKA the stuff that drives *your customers* to buy)
Here are the top 19 concepts that marketers need to know:
Marketing is harder than ever
Wanna quickly figure out what works with buyers?
You don’t need to spend 100s of hours doing research
There are only 4 questions you *really* need to answer to get started
If you can these Qs, coming up with smart marketing ideas feels easy
🧵
Which one would you choose?
A) $120 per night without breakfast
B) $135 per night with breakfast
C) $200 per night with breakfast for the royal bedroom villa
You likely chose C. And there’s a reason for it.
Let’s talk about Price Relativity (with 6 examples):
