I love Burger King's creativity.
• Sponsors Stevenage FC
• To get their logo in FIFA 20
• Challenges gamers to play as Stevenage, score goals, and share on Twitter
• Stevenage most used team in “career mode”
• Shirts sell out IRL
Clear writing is concise writing.
• In order to → To
• In spite of → Despite
• A number of → Some
• In the event that → If
• The majority of → Most
• Has the opportunity to → Can
• Despite the fact that → Although
Andrew Schulz had been killing it in the NY comedy clubs for a decade. But no network would touch him.
So he spent $25k filming his own special. And handed it to the networks on a plate. They still said no.
3 years later he's one of the most-watched comics in the world.
🧵
My favourite landing page formula:
1/ Explain the value you provide (title)
2/ Explain how you'll create it (subtitle)
3/ Let the user visualise it (image)
4/ Make it believable (social proof)
5/ Make taking the next step easy (CTA)
Last week I asked people to “submit your company landing page” and I’d rewrite it.
Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business.
Hopefully, this gives you an insight into the mind of a pro copywriter.
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