The May core update wrapped June 2, and your rankings have been on a rollercoaster since. But your volatility tracker says “calm week.” That’s the tell. Those tools only watch blue links. They can’t see AI Overview citations moving. Watch Search Console impressions, not the
AI SEO and Digital Marketing Solutions
- ROAS is a vanity metric. A 2.5x at $20k/day beats a 20x at $50/day. Every time. That's one idea from an 11-hour Meta ads masterclass I rebuilt into a free playbook. 19 modules, plus a live calculator that forecasts your whole funnel before you spend a cent. Free access:
- Google just confirmed the thing some agencies don't want their clients to hear: llms.txt does nothing for your Google rankings or your AI Overview visibility. Mueller went further this week. It was never built for discovery. Using it to "get found by AI" misreads what the file
- Most people still optimize one page for one keyword. AI search quietly broke that. Ask AI Mode a real question and it fans out into 5-6 sub-queries behind the scenes, then pulls a different source for each. You're not competing for the question anymore. You're competing for
- Solid study. The nuance the replies are circling is the right one though: llms.txt has a real, narrow use, agentic tools and Claude Code do fetch it for API and dev docs. That part is legit. What it does not do is get a normal business cited in an AI answer. That still comes


