A$AP Rocky has been named the first-ever Creative Director of Ray-Ban.
Rocky’s first project, the Blacked Out Collection, is set to launch in April 2025.
His role extends beyond eyewear design—he’ll also direct campaigns, reimagine Ray-Ban stores, and infuse the brand with
The legend continues.
@LRGClothing is dropping an “I Ain’t Fresh?” T-shirt with Derrick Lambert on April 3.
LRG and Lambert will be splitting the profits 50/50.
