Hold onto your seats 🎢 Here’s your ticket to creative-inspiration overload … 30 ad types + 90 real examples, all defined and designed explicitly for ecommerce.
Plus, every single one in *GASP* the ultimate swipe file to download right now!
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Common Thread Collective
4,267 posts
Common Thread Collective
@CommnThreadCo
Common Thread Collective is an ecommerce growth agency, helping DTC brands that are doing 7-9 figures in annual online revenue.
- Maybe the real attribution was the friends we made along the way
- 1/ Searching for the silver bullet to ecommerce growth? There isn’t one. Instead — we must embrace the organized complexity: meet your “Hierarchy of Metrics” … 🧵
- Phase one of two: 2.67GB of raw holiday inspiration. No gate. No sign-up. Just a direct Google Drive Zip link right at the top of the page … jammed full of +950 screenshots from yesterday 🎁 commonthreadco.com/blogs/coachs-c…
GIF
Biggest undertaking yet 📊 440 sites via 2PM’s DTC Power List categorized by Black Friday deals, with mobile + desktop screenshots for each. Doing it all over again Monday. If you’re not a 2PM member, this is just the tip of its resource iceberg: 2pml.com/members/ - Next week 👀 Releasing the largest, publicly available resource on ecommerce data from ~200 businesses totaling $2.3B+ in ‘20–‘21 revenue: - Facebook Spend - Facebook CPM - Facebook Rev - Facebook CVR - Facebook ROAS - MER: Rev ÷ Spend - Google CPC - Google ROAS Here’s how …
00:00 - 604 Campaigns. 10 Marketing Ideas. 2,412 Examples. How do you use that data to shape your holiday campaigns? 10 insights, backed by an army of examples, point the way… 🧵
- It's here! In preparation for holiday 2020, we dug deep and compiled 2019’s best Black Friday, Cyber Monday offers from ecommerce’s most successful brands ... 🎁 435 #dtc holiday campaigns 🎁 745 downloadable screenshots 🎁 Briefed into 10 strategies bit.ly/3awI5uH
GIF - Turn your marketing brain off and turn your customer brain on. 🧠 That’s how you generate the best ecommerce strategies.
- 1/ To execute a successful ecommerce marketing campaign, it’s important that multiple strategies and tactics work together to achieve your desired results. Your desired results = revenue But not just revenue… profit $$$
- ROAS won’t tell you why your ad creative isn’t working. Use these metrics instead 🔎
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00:00- From one faceless Twitter account to another(s) … here are a few of our favorite branded handles in the DTC, ecommerce, and retail constantly putting out top-notch insights: 1/2 - @2PMinc - @digitallynativ - @newconsumer - @ShipBob - @Yotpo - @klaviyo - @attentivemobile
- Our weekly data update is here. So far this year, Facebook spend fell off a cliff. The below data comprises ~250 ecommerce brands. Unless otherwise noted, it’s trailing twelve months (TTM) year over year. Thread ⤵️ or get it every week content.commonthreadco.com/ecommerce-data…
