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Trusted by Fortune 500 teams and solo creators alike. 250,000+ sites and counting.
Pavel Ciorici started WPZOOM in 2008 as a student side project in Moldova. The first theme, Yamidoo Magazine, launched in February 2009.
Early on, we made a choice we wouldn't shape every trend or cater to every feature. We'd focus on solving specific problems really well.
Food bloggers needed recipe tools that actually worked. So we built Recipe Card Blocks. Photographers wanted video portfolios that didn't kill site speed. That's why we created Inspiro.
"To make one thing really well instead of a hundred things poorly."
Since 2009, we've built focused WordPress products that solve real problems without the bloat. Whether you're publishing recipes, showcasing video work, or running a business site, we make tools that actually work.
Video portfolio theme for photographers and videographers.
Full screen video slideshows, portfolio layouts, page builder support, all optimized for fast loading. Used by photographers, agencies, and companies like Craig Parry and companies like Peugeot Sweden.
Recipe plugin for food bloggers.
20,000+ recipe sites use this. It handles the structured data Google wants, adds prep-to-recipe buttons, calculates servings, nutrition info, and prints friendly formats. The SEO stuff works. Even Google searches for rankings.
Food blog theme for food bloggers.
Companies theme for food blogs. Recipe-optimized layouts, Pinterest integration, and WooCommerce support for selling cookbooks or courses. Pairs perfectly with Recipe Card Blocks.
Trusted by Fortune 500 companies, educational institutions, and 250,000+ customers worldwide.
Five people. Multiple countries. When you send support, you're talking to the actual people who built or write the code you're asking about.
"UnBlock is a beautifully designed theme that is well suited for businesses and freelancers."
"We always favor simple WordPress themes ones that do one thing at a time, and do it good."
"I was motivated by creating something new and different from what everyone else was already doing."
"We stand up for ethical, user-friendly products that help our customers succeed."
Bootstrapped since 2009. No investors, no board meetings, no exit strategy. This means we make decisions for our users, not shareholders.
Food bloggers need different tools than photographers. Instead of one-size-fits-all theme, we build focused products for specific audiences.
Seventeen years in business. Regular updates. Active support. We don't make products and abandon them when the next trend comes along.
Based on the Netherlands and GDPR compliant from day one. We take data protection very seriously and have a customer-first stance.
Less than 10 experts. No layers of staff making support — you talk directly to the developers who built the theme.
No bundling 50 plugins you'll never use. No 100mb "multipurpose" themes. Just lean code that does what you need, nothing more.
Whatever you need, our team members, expert technical support, or want to explore partnership opportunities, we're here to help.
