Big brands like Sephora and Starbucks have shown just how powerful loyalty programs can be. They keep customers coming back, increase repeat sales, and make shopping feel more fun.
The good news is that you can add a similar rewards system to your WooCommerce store. All you need is the right plugin to handle points, perks, and customer incentives. ✨
I’ve tried many different options over the years, and it’s clear that not all WordPress loyalty plugins work the same way. Some are easier to set up, some give you more flexibility, and a few manage to offer both without overwhelming you.
In this guide, I’ll walk you through the best WooCommerce points and rewards plugins. 🏆
My Verdict: Best WooCommerce Points and Rewards Plugins
In a hurry? Here are the top picks so you can quickly choose the best WooCommerce points and rewards plugin for your site.
| # | Plugin | Best For | Pricing |
| 🥇 | RewardsWP | Refer-a-friend system with dual rewards | $79.50/yr |
| 🥈 | Loyalty Program by Advanced Coupons | Highly customizable loyalty programs | $99.50/yr |
| 🥉 | FunnelKit Cart | Gamified in-cart rewards; upsells & milestone perks | $89.50/yr + Free |
| 4 | YITH WooCommerce Points and Rewards | Highly customizable points system | $139.99/yr |
| 5 | Points and Rewards for WooCommerce | Best free plugin; points for past orders & multiple actions | Free |
| 6 | WPLoyalty | Easy setup, pre-built campaigns & multiple reward types | $74/yr + Free |
| 7 | WooCommerce Points and Rewards | Simple official WooCommerce points-to-discount system | $179/yr |
Choosing the Right Type of Loyalty Program
Before picking a plugin, it’s helpful to understand the different types of loyalty programs. The plugins on my list generally fall into three categories, each designed for a specific goal:
- Traditional Points Systems are what most people think of. Customers earn points for actions like making a purchase or signing up, which they can later redeem for discounts.
- Refer-a-Friend Programs focus on word-of-mouth marketing. They reward your current customers for bringing in new ones, often giving a bonus to both people.
- In-Cart Milestone Rewards encourage larger orders by unlocking perks as customers shop. For example, you could offer free shipping once their cart total reaches $50.
How I Test & Review WooCommerce Points And Rewards Plugins
A WooCommerce points and rewards plugin allows you to offer incentives to customers with points for their purchases and actions. These points can then be redeemed for different rewards like free products, discounts, free shipping, and other benefits.
Picking the right plugin for your WooCommerce store can be tricky because there are hundreds of options. To help you out, I tested and reviewed some of the best WooCommerce rewards plugins on the following criteria:
- Hands-on testing – Over the last 16+ years, I’ve tested a lot of WooCommerce plugins. I went through multiple WooCommerce points and rewards plugins and shortlisted the 7 best options.
- Ease of Use – I focused on how easy each plugin was to set up and manage. This included beginner-friendly interfaces, intuitive configuration for earning points, and clear options for managing reward rules, expirations, and promotions.
- Features and other benefits – Beyond basic rewards, I evaluated extra functionality like gamification, pre-built campaign templates, A/B testing, and personalized points systems that help boost engagement and sales.
- User reviews – I checked reviews on WordPress.org to see how users rated each plugin. I paid attention to feedback on ease of use, reliability, and how well the points and rewards system worked in real stores.
- Pricing – I reviewed each WooCommerce points and rewards plugin’s pricing, including free versions, premium plans, and what features are included at each level, to see which offers the best value for store owners.
Why Trust WPBeginner?
At WPBeginner, we don’t just write about plugins—we actually test them on real WooCommerce stores.
Our team has spent countless hours experimenting with different loyalty program and rewards plugins to see how they perform in real-world scenarios.
From setup and customization to how they impact customer engagement and repeat purchases, we dig deep so you don’t have to.
We only recommend tools that we’d confidently use on our own eCommerce sites (and often do). When you read a recommendation here, it’s backed by hands-on experience—not just feature lists or marketing promises.
To learn more, see our complete editorial process.
That said, let’s look at some of the best WooCommerce rewards and points plugins.
1. RewardsWP – Best for Refer-a-Friend Programs
RewardsWP is a powerful plugin designed to create refer-a-friend programs in WooCommerce. Unlike traditional systems that reward users for their own purchases, this plugin focuses entirely on rewarding customers for referring new business.
It allows you to build referral-based loyalty programs where both the person referring and their friend can earn rewards. This helps you drive more sales while also encouraging repeat customers.
In my experience, these campaigns feel more personal and trustworthy since recommendations come directly from friends and family.
The plugin is built by the same trusted team behind AffiliateWP, one of the best affiliate plugins we personally use and recommend. So, I knew RewardsWP would deliver the same reliability and quality.
During testing, I found RewardsWP extremely beginner-friendly. You start by selecting your settings, such as reward types (discounts, free shipping, store credit, or free products), minimum order amount, and reward expiration.
After just a few clicks, the plugin will automatically create a referral widget for your store.
Once the widget is created, you can customize its position, colors, text, and display style to make it fit your store’s design and branding.
With RewardsWP’s one-click social sharing, your customers can instantly share their unique referral links on Facebook, Twitter (X), or via email without any extra steps.
You can even pre-fill messages for them, making it easier to promote your products and increase the likelihood of earning new referrals.
✅ Pros of RewardsWP:
- Simple installation and setup (takes less than 10 minutes)
- Dual reward system for referrer and friend
- Customizable “Refer Your Friends” widget
- One-click social sharing via Facebook, X, and email
- Flexible reward types (discounts, free products, store credit)
- Automatic and accurate referral tracking with cross-device support
- Real-time analytics to track top referrers, total referral revenue, and more
- Seamless integration with WooCommerce and Easy Digital Downloads
❌ Cons of RewardsWP:
- No free version available
Why I Recommend RewardsWP: RewardsWP tops my list of WooCommerce points and rewards plugins because it makes rewarding word-of-mouth referrals effortless. It’s beginner-friendly and packed with features like dual rewards and automatic tracking.
Pricing: The RewardsWP plugin starts at $79.50 per year.
2. Loyalty Program by Advanced Coupons – Most Feature-Rich Points System
Loyalty Program by Advanced Coupons is another one of the best points and rewards plugins for WooCommerce. It makes it very easy to incentivize customers to purchase more products in your online store.
In my testing, I found that the plugin was very easy to set up. The best part is that you can use the default settings out of the box and start a rewards program within a few minutes.
If you want to learn more about its features, then see our detailed Advanced Coupons review.
The plugin also makes it super simple for customers to keep track of the points they’ve earned.
You can add customizable notices to inform customers about their points, how the reward system works, and how they can redeem them at any time.
Another interesting feature I found during my testing was the different ways you can allow customers to earn points.
With a click of a button, you can reward customers for purchasing products, leaving a review, commenting on a blog post, and more.
Advanced Coupons also offers other features, such as free gift coupons, BOGO deals, shipping discounts, and more.
It even lets you set up conditional logic so that a coupon can automatically be applied based on products in the cart, subtitles, or recently added products.
To get started, see our tutorial on how to build customer loyalty in WordPress with gamification.
✅ Pros of Loyalty Program by Advanced Coupons:
- Create a loyalty program within minutes
- Select how customers can earn points
- Show personalized notices for points earned
- Allow customers to easily redeem points
- View reports of points earned and redeemed
- Compatible with multilingual plugins like WPML
- Set an expiry date for unused points to encourage timely redemptions
- Configure loyalty points to apply only to specific user roles
❌ Cons of Loyalty Program by Advanced Coupons:
- The loyalty program feature isn’t available in the free version
Why I Recommend Loyalty Program by Advanced Coupons: This plugin stands out because it combines ease of use with powerful features. You can launch a fully functional loyalty program within minutes, customize how customers earn points, and create advanced promotions like BOGO deals or conditional coupons in minutes.
Pricing: Loyalty Program by Advanced Coupon prices start from $99.50 per year.
3. FunnelKit Cart – Best for In-Cart Milestone Rewards
FunnelKit Cart (formerly called WooFunnels) is a user-friendly WooCommerce sales funnel builder. While it’s not a traditional points plugin, it lets you boost sales by offering milestone-based rewards directly in the shopping cart.
For example, you can gamify the shopping experience by unlocking a special gift when a customer’s cart total reaches a certain amount.
It’s a great way to create high-converting lead pages, upsells, and checkout pages.
For example, if a customer adds items worth $25, they can enjoy free shipping. If they spend $50 or more, they get an additional 10% discount.
When testing the plugin, I found that it offers 3 types of rewards. These include free shipping, a discount coupon, and a gift.
Besides that, FunnelKit offers other features to boost sales in your online store. For example, you get a template library, pre-built automation options, A/B testing, conversion pixel tracking, integrations, and more.
✅ Pros of FunnelKit Cart:
- Add rewards to your cart
- Easily optimize your sales funnel for conversions
- Beginner-friendly to use and set up
- Seamless integration with other plugins and themes
- A/B test your sales funnels
- Offer one-click upsells inside the cart
- Set up dynamic cart goals
- Add live product recommendations powered by user behavior
❌ Cons of FunnelKit Cart:
- Upsell or cross-sell features are not available in the free version
- Limited templates in the free version
Why I Recommend FunnelKit Cart: If you’re looking for a WooCommerce plugin that lets you optimize your sales funnel and add a reward system to cart pages, then I highly recommend FunnelKit Cart.
Pricing: FunnelKit Cart prices start from $89.50 per year. There is also a free version you can use to get started.
4. YITH WooCommerce Points and Rewards – Most Customization Options
YITH WooCommerce Points and Rewards is the next plugin on my list. It helps you create a loyalty program for your online store and reward customers for their actions.
Our first impression was that the plugin would be complicated to use. However, that’s not the case. It is very easy to use and offers different settings to customize the points system.
For instance, you can automatically assign points for each purchase or manually award points to different customers.
There are 4 types of points to choose from: assigning a fixed amount, setting a percentage, setting a fixed amount based on product price, or not assigning any points.
Besides that, YITH WooCommerce Points and Rewards offers a bunch of extra points options.
I found that you can reward customers when they register, first log in, or sign up with a referral link. You can even reward them on their birthday.
The plugin also shows custom banners to encourage users to spend more and collect more points.
✅ Pros of YITH WooCommerce Points and Rewards:
- Automatically award points to customers
- Show custom banners to encourage more points
- Send email notifications to customers regarding their rewards
- Allow customers to view and redeem earned points
- Easily track users and the points they’ve earned
- Award extra points based on user actions
❌ Cons of YITH WooCommerce Points and Rewards:
- There is no free version
Why I Recommend YITH WooCommerce Points and Rewards: It is perfect for anyone who wants to add a reward program to their WooCommerce store. The plugin is very easy to use and offers lots of options to customize the points system.
Pricing: YITH WooCommerce Points and Rewards is a premium plugin that will cost you $139.99 per year.
5. Points and Rewards for WooCommerce – Best Free Rewards Plugin
Points and Rewards for WooCommerce is a free plugin that offers almost all the features you’d find in a premium loyalty program plugin.
I liked that you can award points to customers based on different actions like signing up, clicking a referral link, spending above a specific amount, purchasing a particular product, and more.
One feature that stood out to me was that store owners could assign points on previous orders that were fulfilled before installing this plugin. It’s a great way to increase customer loyalty and boost sales.
Other than that, the plugin also offers different user levels and badges to customers. It even offers a spin-to-win wheel option where users can win more points.
✅ Pros of Points and Rewards for WooCommerce:
- Simple and easy-to-use plugin
- Seamless integration with WooCommerce
- Assign points on previous orders
- Allow customers to redeem points in the cart or at checkout
- Membership system for exclusive offers
❌ Cons of Points and Rewards for WooCommerce:
- Doesn’t offer personalized banners
- Points expiration and product purchase are not available in the free version
Why I Recommend Points and Rewards for WooCommerce: If you want a free plugin for setting up points and rewards in WooCommerce, then this is the best option.
Pricing: The Points and Rewards for WooCommerce plugin is free to use.
6. WPLoyalty – Easiest Setup with Pre-Built Campaigns
WPLoyalty is a powerful WooCommerce rewards and points plugin that allows you to create customized loyalty programs. It offers lots of features and lets you reward customers for multiple actions.
I particularly like that it lets you set up customized campaigns and rewards. The plugin comes with pre-built campaigns that you can use for your WooCommerce store.
For example, you can create a campaign for points for purchase, rewards based on spending, writing a review, birthdays, and more.
Besides that, it is very easy to customize each campaign and set the point system.
WPLoyalty lets you add different levels to the loyalty program, set an expiration date, send email notifications, and integrate with multi-currency plugins.
The best part is that you can choose from different reward types. These include percentage discounts, free shipping, free products, and more.
✅ Pros of WPLoyalty:
- Create customizable loyalty programs
- Choose from pre-built campaigns
- Beginner-friendly to use
- Set expiration date for campaigns
- Reward customers based on multiple actions
- Manage customers and points with an easy-to-understand dashboard
❌ Cons of WPLoyalty:
- The free version has limited features
- Some user reviews mention potential performance issues on very large eCommerce sites
Why I Recommend WPLoyalty: It is a perfect plugin for new WooCommerce websites that want a premium points and rewards plugin. The plugin is packed with features and offers affordable pricing plans along with a free version.
Pricing: WPLoyalty prices start from $74 per year. There is also a free WooCommerce loyalty plugin you can use to get started.
7. WooCommerce Points and Rewards – Official WooCommerce Extension
WooCommerce Points and Rewards is a WooCommerce extension that lets you award points for purchases and other user actions. It is a basic plugin that makes it very easy to set up a loyalty program.
When testing the tool, I found that you can only redeem the points for discounts. Unlike other WooCommerce points and rewards plugins, there isn’t an option to offer other incentives to customers.
That said, you can define the value of points for each purchase and action.
It also lets you control the maximum discount that can be applied to the cart or any product.
Plus, the plugin shows a log of all the points earned by customers and lets you manage them from the WordPress dashboard.
✅ Pros of WooCommerce Points and Rewards:
- Clean and beginner-friendly plugin
- Offer points that can be redeemed for discounts
- Easily manage customer points from your dashboard
- Award points for different user actions
- Control values of points and discounts
❌ Cons of WooCommerce Points and Rewards:
- Lacks features offered by other premium plugins
- Expensive pricing plan
Why I Recommend WooCommerce Points and Rewards: The plugin is great for WooCommerce store owners who want to offer points to customers that can only be redeemed as discounts.
Pricing: WooCommerce Points and Rewards will cost you $179 (billed annually).
Which Is the Best WooCommerce Points and Rewards Plugin?
Overall, I found RewardsWP to be the best WooCommerce points and rewards plugin for referral-based loyalty programs.
Its dual rewards system lets you reward both the customer who shares your store and the friend they refer, making it easy to encourage word-of-mouth promotion, increase repeat purchases, and grow sales.
Plus, RewardsWP is beginner-friendly, takes only minutes to set up, lets you create fully customizable referral campaigns, and automatically tracks all referrals.
Loyalty Program by Advanced Coupons is also an excellent choice. It gives you full control over points for different user actions, such as purchases, reviews, and comments.
You can also offer a variety of rewards like free shipping, discounts, BOGO deals, and more.
Overall, Loyalty Program by Advanced Coupons is a strong alternative if you want a more traditional points-based loyalty program. Just note that the loyalty features are only available in the premium version.
Best Guides for Improving Your WooCommerce Store
Here are some additional resources you can go through to take your WooCommerce store to the next level:
- How to Set Up WooCommerce Abandoned Cart Emails
- How to Create an Order Bump for WooCommerce (Step by Step)
- Best WooCommerce Dropshipping Plugins (Compared)
- How to Convert WooCommerce Visitors into Customers
- How to Enable Customer Tracking in WooCommerce with Google Analytics
- Best WooCommerce Automations to Increase Sales
- How to Add Product Badges in WooCommerce (Quick and Easy)
- Best WooCommerce Email Customizer Plugins (Free + Paid)
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