The most experienced team of WordPress experts and educators.
Over 16+ years of WordPress and web development experience.
The team that advises some of the largest WordPress plugins in the industry used by over 25 million websites.
Led by WPBeginner founder, Syed Balkhi, a well-respected WordPress expert.
Experience
Our editorial staff includes a dedicated team of programmers, writers, video creators, and editors with over 16 years of experience in WordPress, web hosting, eCommerce, SEO, and online marketing.
Our editorial team manages every piece of content we publish at WPBeginner. Unlike other copycat tutorial websites, every person in our team is a true WordPress practitioner. You can learn more about our Editorial Process here.
The team is led by the most well-known and well-respected WordPress expert in the world, Syed Balkhi. He graduated from University of Florida and have been building WordPress websites since 2006.
Syed is also the founder of some of the most popular WordPress plugins in the market.
About WPBeginner
WPBeginner is the largest free WordPress resource for beginners to learn WordPress. We are part of the Awesome Motive family and reach over 100 million visitors every year. Our content is fact checked and reviewed by our Editorial team for accuracy and integrity. You can learn more about us and our editorial process.
WordPress 6.9 is finally here 🥳, and it marks the final major release of 2025. After months of following the development, we are excited to see this update go live. This release focuses heavily on improving your workflow. You’ll find new ways to collaborate with… Read More »
November has been a busy month across the WordPress ecosystem, with major product launches, platform updates, and new tools for site owners and developers. This edition covers everything from live chat assistants and automation integrations to major acquisitions and WordPress community milestones. Whether you’re running… Read More »
Each year, Black Friday and Cyber Monday bring some of the best opportunities to save on premium WordPress tools. Whether you’re looking to build a stronger website or expand your toolkit, this is the time to invest and get the best value for your money.… Read More »
A while ago, I built a nonprofit website that looked great and quickly started getting good traffic. But even with lots of visitors, donations weren’t coming in like I hoped. After some research, I realized the problem: I had designed the site thinking like a… Read More »
October brought a wave of new AI tools and smart features across the WordPress ecosystem. From faster website creation to smarter SEO and form automation, there’s plenty of WordPress news for both beginners and pros to explore. Each update this month focuses on saving time… Read More »
The first beta for WordPress 6.9 is now available for testing. When it’s officially released later this year, it will be the second and final major WordPress update of 2025. This version will bring big improvements to writing, collaboration, and performance. For example, you’ll see… Read More »
One of our readers recently asked us about the relationship between WPBeginner and Awesome Motive. This question has come up several times in the past, and some of our competitors have even created a false narrative around this topic. We wanted to set the record… Read More »
We’re back with the September 2025 edition of WPBeginner Spotlight: our monthly roundup of WordPress news, plugin updates, and community highlights. This issue is packed with major product releases, new AI tools, and insights from WordCamp US 2025 in Portland. Among the most significant updates… Read More »
From cleaning hacked WordPress sites to running a 7-person security plugin company, Robert Abela never planned to become an entrepreneur. But when he discovered a critical gap in WordPress security logging, everything changed. That led him to build WP Activity Log, which grew from a… Read More »
August has been full of exciting updates in the WordPress ecosystem. From new features in major plugins to early previews of the redesigned admin interface, WordPress site owners have plenty to look forward to. This month’s highlights cover tools for creating professional forms, accepting modern… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.