Allison began her digital journey in 2017, transitioning from office administration to freelance writing. She quickly immersed herself in WordPress and content creation, building a blog that helped other aspiring writers start their freelance careers.
She joined Awesome Motive in 2018 and became part of the WPBeginner team in 2021, where she's dedicated to creating WordPress tutorials that make sense to everyone—especially beginners.
She has written thousands of articles and tutorials for WPBeginner, Blog Tyrant, IsItWP, OptinMonster, and more. Beyond writing, her expertise extends to content strategy, keyword research, email marketing, and analytics.
When she's not writing, she enjoys listening to punk rock music, doing yoga, playing Stardew Valley, and reading a good book.
Sometimes, you need to share a WordPress page without making it public. Maybe you’re working on a draft that isn’t ready yet, or you want to give a client or subscriber exclusive access. The challenge is finding a way to keep that content private while… Read More »
I remember the time I spent an entire weekend updating some of my most popular articles with fresh tips and new screenshots. I was so proud of the work, but I realized no one was seeing it. My freshly updated posts were still buried on… Read More »
Have you ever landed on a recipe or product page and found yourself wondering, “How many cups is 500 milliliters?” or “What’s 3 meters in feet?” 🤔 If your WordPress site gets visitors from around the world, confusing measurements can quickly frustrate your audience and… Read More »
Have you ever hit ‘publish’ on a blog post and wondered if it actually helped anyone? I remember feeling that way with my first WordPress blog. I was pouring hours into my content, but without any direct feedback, I had no idea if it was… Read More »
There’s nothing more frustrating than publishing a great article, only to see it get little traction online. Over the years of growing WPBeginner, we’ve learned that the easier you make it for people to share your content, the more they will. Twitter (X) remains one… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.