October brought a wave of new AI tools and smart features across the WordPress ecosystem. From faster website creation to smarter SEO and form automation, there’s plenty of WordPress news for both beginners and pros to explore. Each update this month focuses on saving time… Read More »
If you’ve ever felt the stress of planning a limited-time sale in your WooCommerce store, you’re not alone. Creating real urgency can be challenging without adding extra pressure or risking shoppers abandoning their carts before completing their purchases. I’ve found that successful flash sales aren’t… Read More »
The first beta for WordPress 6.9 is now available for testing. When it’s officially released later this year, it will be the second and final major WordPress update of 2025. This version will bring big improvements to writing, collaboration, and performance. For example, you’ll see… Read More »
Semrush has always been my favorite go-to tool for SEO research. Unfortunately, it comes with a hefty price tag that can’t always be justified, especially for small businesses just getting started. While it’s incredibly powerful, many bloggers simply don’t need to pay a premium for… Read More »
One of our readers recently asked us about the relationship between WPBeginner and Awesome Motive. This question has come up several times in the past, and some of our competitors have even created a false narrative around this topic. We wanted to set the record… Read More »
If you run a hotel, restaurant, or tour business, you already know how much TripAdvisor reviews can impact your bookings. They build trust, boost visibility, and can be the difference between a casual visitor to your website and a paying customer. When I first tried… Read More »
A lot of people try to build online communities in WordPress, but most never gain traction. The problem usually isn’t the idea—it’s the setup. Without the right platform, it’s hard to spark real conversations or keep your members engaged over time. That’s why choosing the… Read More »
Visitors decide whether or not to donate in seconds. If they can see that others are already contributing and the goal is within reach, they’re far more likely to take action. A fundraising thermometer can help with that by showing your fundraising progress visually. When… Read More »
While developing my own WordPress plugins, I realized that earning people’s trust was often harder than building the product itself. You can have great features and reliable support, but if someone hasn’t heard of you before, they will still hesitate to click “Install” or “Buy.”… Read More »
Many website owners I talk to are feeling a bit nervous about SEO right now. With AI search results getting all the attention, it’s easy to wonder if all that hard work is still paying off. You may be wondering if SEO is still worth… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.