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Build exceptional stores. Scale businesses at pace.

Create custom eCommerce sites more efficiently with native solutions integrated at every touchpoint.

Unmatched design freedom, primed to convert

A custom product page for a mixer on a music equipment website, with close-up product images, star ratings, reviews, a Wishlist button, color options, product description and specs.
A custom product page for a mixer on a music equipment website, with close-up product images, star ratings, reviews, a Wishlist button, color options, product description and specs.

Build product pages that generate revenue

Customize the look and layout of any component on the page and generate product descriptions with built-in AI tools. Plus, extend capabilities with native integrations to offer gift cards, loyalty programs and more.

The backend settings for a music website’s category page , with tick boxes to determine what details get displayed on the live site. Alongside it, the live site’s category page displays different types of music equipment, with options to filter by product and price.
The backend settings for a music website’s category page , with tick boxes to determine what details get displayed on the live site. Alongside it, the live site’s category page displays different types of music equipment, with options to filter by product and price.

Customize category pages for smooth selling

Create sleek category pages and tweak their layout, gallery and SEO settings for enhanced navigation and performance. Design dynamically, so all active categories stay in sync automatically.

Extend checkout to maximize sales

Tailor the checkout flow for any business. Use SPIs to add custom payment settings, shipping rates and options, additional fees, discount triggers, and set validations to ensure purchases meet specific criteria.

A panel with code for an Additional Fees SPI and a store order summary with fragile packaging ticked and the fee added to the final total.

Omnichannel retail to sell anywhere

  • Sync stores to popular marketplaces and social platforms with millions of potential shoppers, like Amazon, eBay, Google, Facebook and Instagram.

    A sporting goods website with a featured image of a neon yellow cycling shoe and a close up of its mesh upper material.Panels showing logos of sales channel integrations, eBay, Amazon, Wish and Google.
    A sporting goods website with a featured image of a neon yellow cycling shoe and a close up of its mesh upper material.

  • Create seamless retail experiences with our POS systems powering flexible payment solutions for selling in-person and on-the-go.

    A waterproof backpack that’s been discounted and is ready to purchase for $70 via Tap to Pay.
    A waterproof backpack that’s been discounted and is ready to purchase for $70 via Tap to Pay.

  • Build fully-branded mobile apps that sync to stores or stand alone. Customize completely and get it listed on the App Store and Google Play.

    An example of a branded app for a camping goods store, with a clean, user-friendly interface showcasing new products on one side, and a sample checkout on the other.
    An example of a branded app for a camping goods store, with a clean, user-friendly interface showcasing new products on one side, and a sample checkout on the other.

​Global-ready stores to sell everywhere

  • Choose from 80+ internationally recognized payment providers, including Wix Payments, so stores can accept major cards, Apple Pay, Tap to Pay and more.

    A selection of payment options for a customer to choose at checkout, including debit and credit cards, PayPal, Klarna and iDEAL. A map of the world with dots marking the location of global payment providers, and below it, logos for Square, Stripe, SumUp and Wix Payments.
    A selection of payment options for a customer to choose at checkout, including debit and credit cards, PayPal, Klarna and iDEAL. A map of the world with dots marking the location of global payment providers, and below it, logos for Square, Stripe, SumUp and Wix Payments.

  • Create unique rules for any business, so customers can select a delivery method based on price, speed, location, carrier—whatever suits best.

    Panels displaying shipping settings for regions and rates. A shipping label above an image of hiking boots that qualify for free shipping.
    Panels displaying shipping settings for regions and rates.

  • Cross into new markets with our native solutions for languages, currency and taxes. Accelerate expansion for high-selling stores with Global-e’s end-to-end solution.

    An example of an eCommerce store selling eyewear. There is a pop-up where the user can set their country or region and currency to get a localized shopping experience.
    An example of an eCommerce store selling eyewear. There is a pop-up where the user can set their country or region and currency to get a localized shopping experience.

Omnichannel retail to sell anywhere

Fast connections to major channels

Sync stores to popular marketplaces and social platforms with millions of potential shoppers, like Amazon, eBay, Google, Facebook and Instagram.

Fully-synced point-of-sale solutions

Create seamless retail experiences with our POS systems powering flexible payment solutions for selling in-person and on-the-go.

Branded apps built to spec

Build fully-branded mobile apps that sync to stores or stand alone. Customize completely and get listed on the App Store and Google Play.

Global-ready stores to sell everywhere

Secure and trusted payment options

Choose from 80+ internationally recognized payment providers, including Wix Payments, to accept major cards, Apple Pay, Tap to Pay and more.

Customizable shipping—out of the box

Create unique rules for any business, so customers can select a delivery method based on price, speed, location, carrier—whatever suits best.

Flexible localization features

Cross into new markets with our native solutions for languages, currency and taxes. Accelerate expansion for high-selling stores with Global-e’s end-to-end solution.

One stop for all ops

Smooth end-to-end management

Everything is managed centrally through one unified dashboard, on desktop or via the Wix app, including inventory, orders, returns and refunds.

Fulfillment that flows

Order processing is streamlined for speed with custom views and filters, native Wix Shipping labels, packing slips, automated notifications and apps for any need.

Ready-to-sell inventory on tap

Add new products or custom branded goods to stores quickly, with seamless connections to dropshipping and print-on-demand suppliers.

A website with sports products—water bottle, helmet and backpack— that can be added with dropshipping.
An overview of a website’s orders page showing order number, date, customer name, orders fulfilled and unfulfilled, and total order value.
An overview of a website’s orders page showing order number, date, customer name, orders fulfilled and unfulfilled, and total order value.A website with sports products—water bottle, helmet and backpack— that can be added with dropshipping.

Drive growth. Theirs and yours.

Supercharge sales with native tools

  • Wix Gift Cards

  • Abandoned cart & back-in-stock emails

  • Discounts and coupons

  • Pre-orders

  • Product subscriptions

An abandoned cart email for a bicycle store, with a picture of an orange saddle, offering a 20% discount to win the customer back.

Ramp up reach and engagement

  • Industry-leading SEO tech

  • Facebook Ads 

  • Wix Loyalty and Wix Referrals

  • Wix Reviews

  • Wix Blog

SEO settings for a category page with an image of bicycle handlebars and data fields ready to be filled in.

Leverage data for smarter selling

  • Real-time analytics

  • Traffic, sales and performance reports

  • Marketing and behavior reports

  • Triggered alerts on key stats

  • Sales Forecast

A sales chart showing the growth of sales and total orders.

Earn extra on every project

Unlock revenue share earnings from multiple streams, including eCommerce sales. Earn a percentage from online and POS transactions processed via Wix Payments. The higher the sales, the greater your potential yearly earnings.

A sample graph showing an increase in revenue share earning month over month, and an example of an eCommerce checkout to showcase one of the ways to earn revenue share.

Stack up with 100s of advanced apps

Find solutions to fit even the trickiest use case. Connect industry-leading platforms and add any functionality with 500+ apps and integrations—from global shipping, fulfillment and warehousing to finances, print on demand and beyond.

Create beyond the platform with custom code

APIs for A-Z

Extend the platform’s capabilities and functionality beyond the built-in. Use APIs and SPIs to tailor sites, from storefront to backend, and deliver solutions to enhance the customer and merchant experience.

A panel with a custom code API to add a quote request capability to a product page. A product page with images of various types of custom-built moon-shaped lamps on a wooden base.
A panel with a custom code API to add a quote request capability to a product page. A product page with images of various types of custom-built moon-shaped lamps on a wooden base. A blank quote request form for the customer to fill out.

Power projects with Headless

Take Wix’s eCommerce infrastructure to any tech stack, as a powerful, headless selling solution. Connect any platform to our trusted eComm architecture and run stores smoothly from end-to-end.

A panel with code for adding Wix’s eCommerce infrastructure to another platform, as a headless capability. The backend view of an inventory page with price and SKU details, and an overview of current inventory numbers.
A panel with code for adding Wix’s eCommerce infrastructure to another platform, as a headless capability. The backend view of an inventory page with price and SKU details, and an overview of current inventory numbers.

Backed by world-class infrastructure

Performance you can count on

Our powerful, performance-first infrastructure is backed by multi-cloud hosting, 200+ global CDN nodes and thousands of servers across the globe, for the best user experience in any location, on any device.

Engineered to scale

With a 99.99% uptime SLA, Studio sites are engineered to stay steady during high-traffic events, automatically scaling in response to spikes and handling up to 750 simultaneous transactions per second.

Secure 24/7/365

Our enterprise-grade security is multi-layered and managed by our team of experts. All stores are PCI DSS Level 1 compliant, SOC-2 certified, and supported by AES-256 encryption and anti-fraud protection to safeguard transactions and customer data.

eCommerce FAQ

What is Wix Studio eCommerce and who is it for?

Wix Studio is a pro-grade web creation platform for freelancers and agencies. Its native eCommerce solution enables you to build, manage, and scale fully-custom online stores for clients—combining design flexibility, sales enablement, hosting, and management features all in one.

What eCommerce features does Wix Studio include out-of-the-box?

The Wix Studio eCommerce solution gives you a robust, ready-to-use set of tools, including:
 

  • Customizable product and category pages with dynamic layouts and AI-generated product descriptions.
     

  • Flexible checkout and cart logic with custom payment settings, shipping rates, additional fees, discount triggers and more. 

 

  • Support for omnichannel retail: sync with marketplaces and social platforms (e.g. Amazon, eBay, Google, Facebook, Instagram) or native POS for in-person sales. 

 

  • Global-ready capabilities: 80+ payment providers, multiple currencies, international shipping, regional tax and compliance support.
     

  • Unified store management: inventory, orders, returns, shipping labels, dropshipping/print-on-demand, all handled from one dashboard.
     

Built-in marketing and growth tools: SEO, coupons, gift cards, abandoned-cart recovery, loyalty and referrals, reviews, blogging, analytics and performance tracking.

Can I use Wix Studio to build a complex eCommerce business as well as a simple online store?

Whether you’re building a quick popup or a robust website for a multinational corporation,  Wix Studio flexes to meet your client’s needs. Leverage a mixture of native eCommerce features, designer-made Wix Studio templates—and take anything further with code, APIs and integrations. 

How flexible and customizable is Wix Studio? Can I extend it beyond default features?

Absolutely. Wix Studio supports full customization and extensibility:
 

  • Use APIs and SPIs to add custom payment logic, shipping rules, backend integrations, or custom business flows.
     

  • Build headless storefronts—decoupling front-end from commerce backend—and integrate Wix Studio’s ecommerce infrastructure with any tech stack.
     

  • Find the specialized functionality you need from a vast marketplace of 500+ apps, all designed to work in harmony with Wix Studio sites.

Is Wix Studio suitable for agencies and freelancers managing multiple client stores?

Yes, that’s what Wix Studio is built for. That’s why it offers:
 

  • Workspace management tools for handling multiple client sites, subscriptions, invoices and more.

 

  • Tools for team collaboration, shared asset libraries, kits for smooth hand-offs, and custom permissions—all ideal for multi-person agencies.
     

  • The ability to support a variety of client needs—from simple, launch-ready storefronts to complex, customized eCommerce solutions—all within a single platform.

Can Wix Studio handle global stores?

Yes. Wix Studio is built for global eCommerce, including different currencies, international payments, shipping, and localization.  It offers:
 

  • Over 80 internationally recognized payment providers and currency support.
     

  • Customizable shipping rules per region—carriers, prices, delivery methods, and shipping management tools.
     

  • Localization features for different languages, currencies, taxes, and regional compliance—enabling you to build stores for diverse markets.

What tools does Wix Studio provide to help with growing my clients’ stores?

Wix Studio includes a suite of built-in growth tools:
 

  • Advanced SEO tools that let you customize settings at scale for quicker optimization of multi-page stores. 

 

  • Marketing features like coupons, discounts, gift cards, abandoned-cart recovery, pre-orders, subscriptions, loyalty and referral programs.
     

  • A unified dashboard for analytics and forecasting that helps you make data-driven decisions based on traffic, sales and customer behavior. 

Is the hosting, performance and security of Wix Studio up to enterprise standards?

Yes, Wix Studio has industry-leading infra that’s engineered to scale with the needs of global business. It’s hosted on multi-cloud architecture with over 200 global CDN nodes and 99.99% up time. Fully managed by experts 24/7, there’s zero maintenance required by you or your clients.

Can I integrate external systems and third-party services with Wix Studio?

Yes. Wix Studio supports custom code, integrations, APIs and SPIs, so you can extend the platform, connect external tools, add custom logic across the front- and back-end, or even use headless architecture to plug into custom systems.

Why is Wix Studio eCommerce good for agencies and freelancers?

Wix Studio delivers several advantages for freelancers  and agencies because it’s purpose-built for the way you work. 
 

  • Manage multiple eCommerce clients from a single workspace—minimzing costs and streamlining operations.
     

  • Offer end-to-end services to clients from any industry. Plan, build, launch, market, grow, and manage the entire business lifecycle from Wix Studio. 

 

  • Increase your bottom line on projects by earning hands-off income every time clients make a sale via Wix Payments.
     

  • Strong infrastructure, security, and built-in functionality reduce overhead and technical risk—letting you deliver reliable, high-quality work that clients trust.

Deliver the ultimate shopping experience.

Start creating

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