AI WEBSITE BUILDER

An AI website builder is a platform that uses artificial intelligence to help you create a professional website in just a few minutes. While traditional methods might require manual layout and coding, Wix’s AI website builder allows you to go from a simple prompt to a business-ready site through a conversational interface. By simply describing your vision, the AI generates a complete site with industry-specific logic, tailored copy and high-quality visuals already wired in.

Read more: How does AI work?

You can create a wide variety of professional websites tailored to any industry or goal with the Wix AI website generator. 

The types of websites you can create include:

• eCommerce & Dropshipping: Generate a high-performance online store complete with product galleries, secure payment integration and inventory management tools.

• Service-Based Businesses: Build sites for consultants, health professionals or agencies that include automated scheduling, booking systems and lead generation forms.

• Blogs & Content Platforms: Create a sleek, auto-responsive blog to share your ideas and grow a community with built-in SEO and social sharing tools.

• Events & Portfolios: Launch sites for workshops, weddings or creative showcases using AI-generated sections and high-quality visual galleries.

Built-in business power

Because our AI is built on top of a fully managed infrastructure, your site arrives with the specific logic and tools your industry demands. When you describe your vision, the AI wires in the heavy-duty features you need—from secure payment processing to automated workflows—so your site is production-ready. You can then flow naturally between conversational prompting with Aria, your AI agent, and precise drag and drop editing. This gives you the speed to launch fast with the total freedom to refine every detail as your business evolves.

As you consider which AI website builder is best for you, keep the following key factors in mind:

• Design quality: Your AI website design should be unique, customizable and complete with the pages, content, features and tools essential for your industry. Choose a builder that draws on extensive market knowledge and understands what businesses like yours require.

• Ease of use: An ideal builder balances AI assistance with user-friendly controls, so you can achieve your desired outcome quickly and intuitively.

• Scalability: Ensure that the site you build can grow alongside your business and handle increased traffic, complex features and additional page creation. Your builder should provide the tools you need to support every step of your creation journey.

• Added value features: Some AI website builders, like Wix, stand out by offering enterprise level infrastructure with benefits like reliable security, free hosting, industry leading performance and 24/7 support. Plus, Wix offers business and website solutions in one place complete with domains and built-in marketing, SEO and business management tools.

Building a website with AI offers several key advantages. These benefits include:

• Quick creation: AI-powered tools can generate complete websites in minutes, saving you significant time and effort.

• User-friendly: AI website builders are designed for non-technical users, which makes creating professional-looking sites accessible to everyone regardless of skill level.

• Cost-effective: Many AI-powered site creators offer free plans. Some platforms also include built-in tools that offer the functionality you need without having to pay for third party apps.

You can create a website using AI by following these four steps:

1. Describe your vision: Start by telling our AI website builder what you need. Share your business goals, preferred style and any specific features you want to get a custom site in seconds.

2. Watch AI build your site: Based on your input, the AI generates a complete website with built-in business tools tailored to your industry and goals.

3. Make it yours: Partner with Aria, your built-in AI expert, and use drag-and-drop editing to fine-tune every detail. You can easily adjust layouts, swap visuals and add custom elements until the site matches your vision.

4. Publish and grow: Once you're ready, connect a custom domain and go live. Use the integrated SEO and marketing tools to help search engines find you and start growing your brand.

Learn how to build a website

You can start building your site with AI for free. If you wish to connect custom domains, collect payments online, or access additional features, you'll need to choose a Premium Plan.

Yes, you can customize every part of your AI-generated website to match your exact vision. While our AI establishes a professional-grade website in minutes, you can use Aria, your built-in design expert, to handle complex layout changes or generate custom components like unique data visualizations. For more granular control, you can use precise drag and drop editing to fine-tune fonts, colors and styling. Every modification is auto-responsive, ensuring your brand stays consistent across all devices. Because your site is built on our fully managed infrastructure, you can focus on these creative details while Wix handles the technical performance and security.

Creating your site with AI typically takes just a few minutes. Describe your business, goals and style to the Wix AI website creator, and it instantly generates a complete site structure—including relevant pages, layout and on-brand copy.

After your site is created, you can spend as much or as little time as you want refining it. Use Aria, your built-in AI design expert, to make instant changes with simple prompts, or switch to drag and drop editing for precise, manual adjustments.

Because the Wix AI workflow automates design, layout and responsiveness, you can go from a blank canvas to a fully functional, auto-responsive business site in a single session. Whether you’re building a simple landing page or a multi-page business website, your AI-generated site is ready to go live and perform to a high standard right away.

Read more: How long does it take to build a website

Yes, websites generated using the Wix AI site generator are designed to be mobile-friendly. This means your site will automatically adapt to different screen sizes and devices, providing an optimal user experience on desktop and mobile devices.

All Wix sites have SEO friendly infrastructure and a variety of built-in SEO tools that can help you follow Google’s SEO best practices, and increase your chances of better ranking on search results pages. These tools include:

• AI Meta Tag Creator: Use AI to create search-optimized title tag and meta description suggestions in seconds based on your site content. Choose from three primary suggestions, or refine suggestions to better match your brand and audience.

• SEO Assistant: Get a tailored checklist of recommendations on how to optimize your site's pages for search engines, as well as recommendations on how to improve your page's content, structure and SEO attributes. The SEO Assistant also identifies potential issues with your page and creates tasks to help you to resolve them.

• Sitemap Submission & Site Inspection: With Google Search Console integration, you can streamline site indexing and troubleshoot SEO issues directly from your site dashboard. According to a recent Google study, these built-in features increased traffic by 15% for Wix users.

• Structured data markup: Add structured data to your site's pages to help enhance your website's visibility on Google search results. Create and add your own structured data, or, save time and effort by using pre-created structured data to your site pages.

• Flexible 301 redirect options: Avoid 404s and potential lost traffic with auto redirects on static pages—and more—or set individual, group and bulk 301 redirects.

When you create a website using the Wix AI site builder, it automatically comes with multi-cloud, reliable hosting. When you upgrade your site to any Wix Premium Plan, you’ll receive a voucher for a free domain of your choosing for one year.

Once you create your site with the AI website generator, Wix has a variety of built-in AI tools and agents available in the editor that can help you further customize and improve many elements of your site.

Wix’s AI tools include:

• AI Text Creator

• AI image creator

• Image Auto Enhancement

• Auto Background Remover

• AI Section Creator

• AI Meta Tags creator

• AI Email Generator

• AI Marketing Agent

• AI Custom Agent

• Front Desk Agent

For more information on Wix’s AI tools and agents, check out the Help Center. To connect to real-time support for AI-related questions and more, go to Wix Support.

Wix ADI was our first‑generation AI tool, but it is now deprecated and no longer available for new sites. As of November 10, 2024, ADI was retired, and all legacy projects now open in the Wix Editor so you can use our latest agentic AI features.

The new Wix AI website builder (part of Wix Harmony) is a complete evolution. While ADI used rigid questions, this next-gen tool lets you use vibe coding to describe your vision in plain language. You can flow between conversational prompting with Aria, your AI agent, and making manual changes with pixel‑level control. This hybrid approach gives you the speed of AI with the freedom to precisely drag and drop every element—something ADI’s section-based layouts couldn't do.

Here is how they differ:

• Conversational flow: Describe your goals in your own words instead of answering fixed questions.

• Continuous support: Aria stays with you from the editor to the dashboard to help with design and business strategy.

In short, Wix ADI is an older tool of the past, while the Wix AI website builder is our current, more powerful solution for creating modern, production‑ready sites.