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Building a website used to take weeks of work and expensive customizations. You either hired a developer or spent weeks learning complex design tools. Now, AI-powered platforms can cut your development time by up to 70% and significantly lower design expenses – all while delivering a tailored, professional look.
I’ve tested dozens of builders and know how frustrating lengthy setups, rigid templates, and hidden costs can be. The best AI tools go beyond basic generation – they give you smart layouts in minutes and the flexibility to fine-tune every detail to match your brand (without extra costs).
Overall, Wix’s AI website builder stands out as the top choice. It can create a complete site in under 10 minutes, helping you launch faster and affordably while keeping you in control of the design.
Keep reading to discover the best AI website builders for 2025, and build your site smarter, faster, and more cost-effectively.
A great AI website builder needs to offer more than simple text generation. It should deliver real value by making the website creation process faster, easier, and more effective. To earn a spot on this list, each builder had to meet the following criteria:
Quality AI-generated results. Whether it’s generating text, images, or entire templates, the AI tools need to produce polished, useful results. I tested each builder to ensure its AI features consistently deliver quality that adds real value to your site.
High customization. AI tools should help you create your ideal website, not override your input. While some of these builders are more specialized than others, they all provide enough flexibility to personalize your website and align it with your vision.
Intuitive AI Tools. Advanced AI features are only helpful if they’re easy to use. I prioritized builders with intuitive tools that are simple to find, apply, and adjust.
High-quality templates. Just because a web builder offers AI tools, it doesn’t mean that it can neglect the basics. The builders on this list offer high-quality templates for a wide range of websites.
SEO and performance optimization. A great AI website builder should generate sites that are fast, mobile-friendly, and optimized for search engines. I looked for builders that include built-in SEO tools and performance-boosting features.
Wix offers hundreds of templates and complete creative freedomWith Wix’s AI, you can create a professional site in minutes with a simple conversation. Just chat with the AI website creator to generate a fully designed website with the right pages and sections tailored to your needs. It’s like having a web design expert guide you through the process, making setup effortless.
What sets Wix apart is the perfect balance of automation and control. The AI handles the heavy lifting – designing layouts, generating content, and creating images based on your descriptions. Once the basics are done, you have complete creative freedom to fine-tune every detail. Want to add a section or move an element? It’s as easy as drag-and-drop.
Wix offers a forever-free plan, but if you’re building a professional website, I found the Light plan to be the best value. It removes Wix branding, lets you connect a custom domain, and provides basic site analytics to track your website’s performance.
Smart design assistance. Choose from over 800 templates or let Wix’s AI build a custom site after a quick chat about your needs.
Extensive app market. Wix offers hundreds of proprietary and third-party apps to increase your website’s functionality.
SEO Setup Checklist. Wix’s AI-powered SEO tool adjusts your site’s settings to improve rankings. The AI copywriting tool also generates engaging, search-optimized text.
Custom images. Describe what you want, and the AI creates unique visuals that match your website’s style.
AI text generator
AI section creator
Theme assistant
Image creation, editing & background removal
AI portfolio creator
AI Business & Marketing Tools
AI-generated product descriptions, AI site chat, blog creator, email generator, SEO meta tag creator, AI for Google Ads & social captions, Business Name Generator, Wix Logo Maker
Squarespace is an outstanding choice for marketing-heavy websitesSquarespace has always been known for its stunning designs, and its AI tools take that to the next level. Its core innovation, Blueprint AI, analyzes your business needs and design preferences to create a personalized website structure. It considers everything from your industry and goals to your color palette, giving you a foundation that aligns with your brand
You still get access to over 180 professionally designed templates if you prefer starting with a proven layout. Each template balances typography, color, imagery, and spacing to highlight what matters most. Squarespace’s AI Section Backgrounds feature lets you quickly customize these templates further, generating unique background visuals that match your brand.
While Squarespace doesn’t have a free plan, its combination of AI tools and high-end design features make it worth considering, especially if you plan to generate income from your website. You can test all Squarespace capabilities with a 14-day trial (no payment details required) and explore how its AI tools can transform your online presence.
AI content generation. Create professional copy for your pages, products, and blog posts. The AI adapts to your brand voice and target audience, helping you produce engaging, on-brand content faster.
AI email copy. Generate engaging email campaigns tailored to your marketing goals and audience segments. The AI optimizes tone and structure to boost open rates and conversions.
AI SEO site descriptions. Automatically generate search engine optimized descriptions for your website and pages, helping your site rank higher in relevant searches.
Mobile website editing. Edit your website from anywhere using iOS and Android apps, with full access to AI features and template customization tools.
AI writer
Design assistance from Blueprint AI
Image generator
AI text generator
AI Business & Marketing Tools
Blog generator, email campaign text, product descriptions, site descriptions, business name generator, and AI client documents, brand Identity creation
Hostinger Website Builder offers affordable building with plenty of AI tools
Hostinger Website Builder makes AI-powered web design accessible for some of the lowest prices on the market. Its AI Website Generation system creates a personalized website by asking questions about your business. Hostinger stands out with its AI Heatmap technology, which analyzes your design layout and predicts user behavior to optimize engagement.
Hostinger simplifies website setup with built-in tools like contact forms, Google Maps, and social media integrations – features that often require custom coding in other platforms. Adding them is as easy as clicking a button, streamlining the entire process.
Hostinger offers two plans: Premium and Business. The Premium plan includes the AI Website Generator for site creation, while the Business plan unlocks advanced AI features like content generation, heatmap analysis, and AI-powered image creation. With a 7-day free trial and a 30-day money-back guarantee, you can test Hostinger out risk-free.
AI website generation. Creates a complete website design based on your business type and preferences through a guided questionnaire. The AI adapts layouts and styling to match your industry standards.
AI heatmap analysis. AI Heatmaps analyze visitor behavior patterns and predict engagement zones on your pages, helping optimize element placement for maximum impact.
AI content creation suite. AI SEO Assistant and AI Blog Generator create SEO-friendly website copy, blog posts, and product descriptions tailored to your brand voice. You can also use the AI Image Generator for creating unique visuals.
AI logo designer. Develops professional brand logos by analyzing your industry and style preferences, ensuring consistent branding across your website.
IONOS provides elegant templates for business websites
IONOS Website Builder focuses on small-to-medium business websites rather than general-purpose site creation. IONOS offers integrations with built-in professional email, marketing tools, and SEO features. Its AI Website Builder quickly builds a site based on your business type, structuring pages with relevant layouts, images, and text.
The platform’s AI tools streamline content creation, so that the text matches your brand’s tone – whether professional, casual, or in between. The AI SEO Text Generator further refines this content, enhancing your site’s visibility. IONOS AI also generates color palettes that match your brand’s identity, to keep your site visually consistent without manual adjustments.
Beyond its AI capabilities, IONOS Website Builder is notable for its integration with the rest of its ecosystem. That said, IONOS provides you with little freedom to change your website’s design outside of a couple of premade sections, and it doesn’t offer more advanced options like element animations, interactive galleries, or scrolling effects.
Features
AI section generator. Based on the pre-existing content of your site, IONOS can generate entire sections with the appropriate colors, images, and text.
AI color palette generation. You can leverage AI to create pleasing color palettes that match your website’s tone.
AI Image Generator. Creates custom visuals based on descriptions to match your site’s style.
Designated customer support representative. With your IONOS account, you get a dedicated customer support representative. And as time goes on, your support representative can better adjust to your particular needs.
Web.com provides more granular customization for experienced builders
I found Web.com’s advanced customization options particularly impressive. Web.com offers granular control over design elements like spacing and freehand positioning. Though it’s not the most beginner-friendly builder, this level of customization can be a game-changer if you have website-building experience and a specific vision for your website.
Web.com uses an AI chatbot to guide you through structuring your website for a seamless user experience. The AI Logo Builder and custom branding features empower you to establish a strong brand identity from the get-go.
Web.com is pretty affordable, especially in the first year when its most advanced plan costs less than basic plans from other builders. You also get a free domain for one year and an hour of expert design support to help you get started. Since AI features are available in every plan, it’s a strong choice if you want automation without overspending.
Features
AI-powered logo builder. Web.com’s AI Logo Builder can help you get a good-looking custom logo for your site in minutes.
Branding dashboard. Web.com offers a comprehensive branding dashboard from which you can create your logo, brand identity, and custom mockups.
AI-powered e-commerce tools. Web.com’s AI can create smart, SEO-optimized product descriptions.
AI Domain Name Generator. Get unique, brand-relevant domain name suggestions based on your business.
Shopify is one of the most popular e-commerce platforms worldwide
Shopify is one of the world’s largest e-commerce platforms, offering a powerful infrastructure for shipping, order tracking, and seamless transactions. Beyond logistics, Shopify Magic provides a suite of AI-driven tools designed to streamline product management, enhance marketing efforts, and improve store efficiency.
Features like AI-enabled image editing and the generation of SEO-friendly, commerce-centric product descriptions help increase your online visibility and make products more attractive to potential customers. Shopify Magic also includes AI-generated email content to optimize your marketing campaigns, boosting engagement and conversion rates.
Its AI-driven Sidekick assistant helps automate workflows, answer business-related questions, and improve store management. While Shopify is an unrivaled choice for e-commerce-focused websites, it may not offer the same level of customization as some other website builders. I would primarily recommend Shopify for businesses dedicated to e-commerce.
Features
Integrate AI chatbots. You can add an AI-powered chatbot to your store to answer any questions your customers might have.
AI background removal. Shopify’s AI tools can automatically remove backgrounds from product images, giving them a more professional and polished look.
Physical payment integrations. Shopify can integrate with certain Point of Sale (POS) systems, allowing you to track both your digital and physical movements.
Multiple payment options. Shopify offers a wide variety of possible payment methods across the globe, so you can offer convenience to local clientele.
SITE123 offers easy website building and a decent text generator
SITE123 is a beginner-friendly website builder that leverages AI to help you create and manage your site. Its AI content generator helps produce text for web pages, blogs, and other site elements, while built-in SEO tools optimize performance. Plus, SITE123 offers AI chatbot plugins for customer support and automated design elements.
However, one drawback of SITE123 is its limited design flexibility. While the AI tools are helpful, the platform doesn’t offer as much customization compared to other website builders like Wix or Squarespace, making it less ideal for those who want more control over their site’s appearance.
Webador’s AI-powered dashboard helps you optimize your site for better results
If you love data-driven decisions, Webador’s AI tools help improve website performance. Webador simplifies setup by suggesting layouts and content based on your business type, giving you a strong starting point. The AI-Powered Analytics Dashboard also gives you insights to improve engagement and conversions.
That said, Webador isn’t the most feature-packed builder. While its AI tools make website optimization easy, it lacks some advanced design and e-commerce capabilities that other builders offer. Still, if your priority is a site that adapts and improves automatically, Webador’s AI-driven approach makes it a strong contender.
Jimdo delivers user-friendly AI building for freeJimdo is a great free AI website builder if you want to get online fast without complex design tools. Its AI Website Builder (Dolphin) asks you a few questions and then generates a website with images, text, and a layout for your business. You also get AI-generated content, AI-driven design customization, and AI SEO tools that optimize your site for search engines.
The downside? Jimdo’s customization is pretty limited. Once the AI builds your site, you won’t have as much creative freedom as with other builders like Wix or Hostinger. But if you’re looking for a quick, no-fuss way to launch a simple, professional-looking website, Jimdo gets the job done.
Divi AI makes creating good-looking WordPress pages easy
Divi AI is not an AI website builder per se. Rather, it’s a highly customizable page builder for the WordPress content management system (CMS) with a variety of powerful AI tools. Divi AI’s tools and options make it a good choice if you prefer WordPress as your CMS and are looking for enhanced page-building capabilities.
The Future of Website Building at Your Fingertips
The best AI website builders aren’t the ones that let AI do all the work for you. Instead, you should prioritize services that leverage powerful AI tools to help you create a unique, high-quality website.
If you want flexibility and tools that enhance your creative control, Wix is my top recommendation. Besides a wide variety of AI features, it also offers the most in-depth website creation chatbot available.
For a professional, design-forward website, Squarespace is the way to go. Its AI-powered copywriter delivers excellent results and its 150+ attractive templates and marketing tools make it easy to create a strong visual brand.
Or, if you want a budget-friendly AI website builder with strong business tools, Hostinger is a great choice. It offers a fully AI-powered site creation process, built-in SEO tools, and an AI heatmap to help increase conversions – all at one of the lowest price points on the market.
Take a look at the comparison table below to see how our top builders stack up.
Out of all the website builders that offer AI-powered tools, Wix is the only one with a forever-free plan. However, if you’re looking for the maximum functionality at affordable pricing, I’d recommend Hostinger Website Builder, since it offers high-quality AI tools on an affordable, yearly plan.
What is the most customizable AI website builder?
If you’re looking for a website builder that offers powerful AI features without letting you down on customizability, then Wix is the clear choice. Not only does Wix offer virtually limitless creative freedom, but it also comes with the most robust AI-building questionnaire I’ve encountered.
What is the best free AI website builder?
Wix is the only website builder that offers high-quality AI web building and a forever-free plan. However, keep in mind that the majority of free website builders come with advertisements and locked subdomains. If you’re interested in more advanced AI design capabilities, Squarespace is a strong alternative, offering a 14-day free trial to test its premium features.
What is the best AI website builder in 2025?
That depends on what you need your website for, your level of experience, and other needs. Though my top recommendation is Wix for its versatility, the truth is that AI or not, the best website builder will be the one that has the tools to cater to your needs.
If you want to discover the ideal builder for you, I recommend looking at our list of the best website builders in 2025.
Oliwia specializes in writing about web builder software. Before joining Website Planet, she worked for three years as an IT recruiter and employer branding specialist. A graduate in User Experience Design from Collegium Da Vinci, her background provides a deep understanding of users’ needs, enabling her to write articles that resonate with a diverse audience. When not conducting vendor performance tests, Oliwia dedicates time to her small arts and craft business.
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