One of the common struggles businesses across the world face is attracting new customers. You can’t rely on hoping your customers might stumble on your website. You need to put in place strategies that will draw them to you. This is where we step in. Our PPC Advertising campaigns include:

Paid Search Advertising (SEM): This is the crown jewel of Google Ads. Google.com is the most popular search engine out there and users turn to it when they are lost, searching for specific information/product and most importantly want to shop online. With our SEM strategy, we are able to detect specific and accurate keywords users are searching for and redirect those users to your site when we feel they are part of your customer base.

Display Advertising: Users are not just searching on Google for your products, they are also actively browsing websites & mobile apps. With Display Advertising we can also reach those users who are surfing your competitors website and drive some of their visitors to you. Unlike Search Ads, Display Ads can have rich media like images, gifs & videos making the user experience much more rewarding.

Video Advertising: More and more people are watching videos online. Today 9 out of 10 users will watch a video on YouTube, which is the second most popular search engine after Google.com. At Maze, we make sure to produce & edit exciting video ads explaining your service or engaging your user's emotions driving them to make an action on your website.

Our social media marketing campaigns play a big part in helping you succeed online. Why? Social media offers you the unique opportunity to directly talk to your customers, allow them to get to know you better, and improve engagement. Better engagement leads to the potential of more click-throughs and conversions. When you need or want to spread more awareness of your brand and what you offer, social media marketing is a crucial aspect to harness.

What can you expect from our campaign?

Our team of social media experts will first carry out an audit to determine your current social landscape and discover where your opportunities are. Taking into consideration your customers’ behaviors, we will then create a bespoke strategy that consists of high-quality content that is going to engage audiences and boost your reputation for being an expert. After this has all been completed, we will show you just how your investment is rewarding you by showing you the essential metrics from your performance. From this, we can continue to learn and optimize and make your brand truly stand out online.

Curious to know more? Get in touch with our expert team today. We would love to chat with you.

Lead Generation

Not many areas of marketing can happen overnight. Many require a much longer game plan, and this includes lead generation. With our lead generation service, you can start to gain a better picture of how your customers interacted with your site.

Ask yourself:

• What pages did they visit?
• How long were they there?
• What did they interact with?

Not many businesses would be able to answer these questions unless, of course, they are tracking user interaction and behavior. This is exactly what our lead generation service allows you to do. With Google Analytics, we will gain data and analyze it for you to determine what is successful on your site. We understand the importance of data in online marketing. Without it, you can’t hope to achieve many of your online goals, if any. This is why we offer our expert knowledge on the matter. We can work with you to set goals, and then will start to analyze whether your customers are taking action or not and why, for instance.

Whether your customers are failing to complete a purchase or fill in a form, once you have the data, you can see exactly where it is going wrong. With this knowledge, you have the means to solve the problem at hand.

Conversion

A business cannot grow if it cannot make sales. Therefore, for a business to survive, fixing this is a must. With our conversion rate optimization campaign, we aim to increase your conversion rates without raising your advertising budget. After all, the last thing you want is to lose out on even more money. If you have found yourself facing a period of uncertainty and need to increase sales again, our team will be able to effectively analyze your traffic to see what needs to be fixed. From your poor user experience to broken pages and lack of call to action buttons, there are a number of issues you could be facing without even knowing it. Don’t let this hinder you anymore, though. Get in touch with our team at Maze today, and begin on your upwards journey.

Often considered to be the heart of any SEO campaign, our link building packages will provide you with the ideal opportunity to start building up trust, credibility, and higher DA. When you are trying to rank higher, these play a crucial part.

• What is link building?

  Link building involves building up relevant backlinks to your website on external websites. If you have a blog on your website, you might have gained some natural links included in other content, which has expanded your exposure slightly. However, when you want to expand this even further, a link building campaign is crucial.

• What can you expect from our service?

  With our team by your side, you won’t have to worry about whether the keywords you are using in your content will help your content be successful. We always carry out thorough keyword research before completing any content. The content produced will be extremely high-quality, tailored to the audience for tone and context, and will then be monitored once the content is published. This will allow you to see whether the content has hit the mark!

Have you noticed a drop in traffic recently, and don’t know why? There could be one very simple reason for this. Your website might not be optimized for Google anymore! As SEO changes to reflect the Google updates, this could mean that all the work you did a year or two ago is completely outdated. As a result, Google will not view your website in good light if you are not meeting their requirements.

With our website audit, we can diagnose the reason behind a drop in traffic, and then recommend exactly what needs to be done to fix it. Common mistakes that we have dealt with in the past include the use of black-hat SEO, which is often viewed as the low cost, quick-fix alternative to white-hat SEO. We would never recommend using tactics like this. If your website used these in the past, this could be the reason for your drop in traffic. Therefore, any links gained through this technique might be harming your ranking position.

Want to know more? Simply get in touch with us today to see how we can help you.