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Chart: Amazon’s Dominance in Ecommerce

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This Chart Shows Amazon's Dominance in Ecommerce

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This Chart Shows Amazon’s Dominance in Ecommerce

It’s no secret that Amazon is dominant in ecommerce.

But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market from 38% to 49%.

Amazon holds almost half of the massive $252.7 billion market – that’s more than double the market share of the next nine companies (including eBay, Walmart, Best Buy, Apple, etc.) combined!

Leaders and Laggards

Capturing a 50% share of a coveted U.S. ecommerce market is impressive, especially considering Amazon is up against many formidable retailers:

RankCompanyMarket Share (2018)
#1Amazon49.1%
#2eBay6.6%
#3Apple3.9%
#4Walmart3.7%
#5The Home Depot1.5%
#6Best Buy1.3%
#7Qurate Retail Group1.2%
#8Macy's1.2%
#9Costco1.2%
#10Wayfair1.1%

Retailers like Walmart and Best Buy are collectively throwing billions of dollars to get a foothold online. The competition is certainly fierce, but Amazon has still been able to achieve astronomical growth:

201620172018
Amazon market share38.1%43.5%49.1%

Will Amazon cap out at 50%, 60%, 70%, or beyond?

At this point no one can tell – but regardless of where the growth ends, such a level of dominance has never been achieved in the retail market like this before.

A Prime Driver

Although not as stunning as overall ecommerce market share, the company’s Prime Day numbers also illustrate the vast size and scale of the company.

The most recent rendition of the annual event in July 2018 raked in $4.2 billion of revenue in a 36-hour period, even though the company had well-publicized technical issues that cost the company $72 million.

2015201620172018
Prime Day Sales$0.9B$1.5B$2.4B$4.2B

The 2018 event brought a revenue increase of 74% – and Prime Day now generates more sales than Cyber Monday or Black Friday ecommerce sales.

There’s no doubt that the Jeff Bezos Empire is holding strong: with $900 billion in market capitalization, Amazon is now in the conversation to join Apple in hitting the $1 trillion milestone in the coming months.

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Workdays Needed to Buy an iPhone 17 Pro, by Country

See how iPhone 17 Pro affordability varies worldwide, from just 3 workdays in Luxembourg to 160 workdays in India.

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See how iPhone 17 Pro affordability varies worldwide, from just 3 workdays in Luxembourg to 160 workdays in India.

Workdays Needed to Buy an iPhone 17 Pro, by Country

Key Takeaways

  • Workers in Luxembourg and Switzerland need just three eight-hour workdays to afford an iPhone 17 Pro, compared with 160 days in India.
  • An average U.S. worker needs four days, while a Canadian or Australian worker needs five.
  • Affordability falls sharply further down the ranking, with Türkiye requiring 89 workdays and Vietnam 99.

An iPhone 17 Pro can represent less than a week of average wages in some of the world’s wealthiest economies, but months of work elsewhere.

This visualization ranks 33 countries by the number of eight-hour workdays an average worker would need to afford an iPhone 17 Pro with 256GB of storage.

The data for this visualization comes from Tenscope. The ranking is based on local iPhone prices and average monthly wages and average weekly hours worked for each country based on the International Labour Organization’s public statistics database.

Europe Dominates the Most Affordable Markets

European countries make up most of the places where the iPhone 17 Pro is easiest to afford. Luxembourg and Switzerland lead at three days, while Belgium, Denmark, the Netherlands, and Norway follow at four days.

CountryWorkdays needed to buy the new iPhone 17 Pro
🇱🇺 Luxembourg3
🇨🇭 Switzerland3
🇺🇸 United States4
🇧🇪 Belgium4
🇩🇰 Denmark4
🇳🇱 Netherlands4
🇳🇴 Norway4
🇦🇺 Australia5
🇦🇹 Austria5
🇫🇮 Finland5
🇮🇪 Ireland5
🇩🇪 Germany5
🇨🇦 Canada5
🇫🇷 France6
🇸🇪 Sweden6
🇬🇧 United Kingdom7
🇳🇿 New Zealand7
🇸🇬 Singapore8
🇮🇹 Italy8
🇦🇪 UAE8
🇪🇸 Spain9
🇨🇿 Czechia12
🇵🇱 Poland17
🇵🇹 Portugal24
🇭🇺 Hungary27
🇨🇱 Chile32
🇲🇾 Malaysia45
🇹🇭 Thailand61
🇧🇷 Brazil77
🇹🇷 Türkiye89
🇻🇳 Vietnam99
🇵🇭 Philippines101
🇮🇳 India160

Austria, Finland, Ireland, and Germany each require five days of average wages. High salaries and relatively strong purchasing power help offset the premium price of Apple’s flagship device in these markets.

Europe also contains sizable affordability gaps. Workers in Portugal need 24 days to buy the phone, compared with five in Germany, while Poland requires 17 days and Hungary 27.

The U.S. also ranks among the most affordable markets globally, requiring four days of average wages. Canada and Australia each require five.

Affordability Drops Sharply Across Emerging Markets

The number of required workdays rises quickly outside the wealthiest economies.

Chile requires 32 days, Malaysia 45, and Thailand 61. Brazil reaches 77 days, while Türkiye requires 89 days and Vietnam 99.

The Philippines crosses the 100-day mark, at 101 days of work.

India Stands Out at 160 Workdays

India sits at the bottom of the ranking, with an average worker needing 160 eight-hour workdays to afford the iPhone 17 Pro. That is more than five months of workdays and more than 50 times the requirement in Luxembourg or Switzerland.

The gap is particularly notable given Apple’s expanding manufacturing footprint in India, including assembly of premium iPhone models.

Local production alone does not determine affordability. Average wages and the final retail price remain crucial to how much work consumers need to purchase the device.

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Ranked: The Most Popular AI Tools in 2026

ChatGPT drew 5.3 billion web visits in June 2026, more than the next 14 AI tools combined. See the ranking of the world’s most popular AI tools in 2026.

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Ranked: The Most Popular AI Tools in 2026

Key Takeaways

  • ChatGPT drew 5.3 billion web visits in June 2026, more than the next 14 most popular AI tools combined (4.7 billion).
  • Google’s Gemini ranks second at 1.1 billion monthly visits, followed by Anthropic’s Claude at 968 million.
  • 12 of the 15 most-visited AI tools are American. Canva (Australia), DeepSeek (China), and Magnific (Spain) are the only exceptions.

Less than four years after ChatGPT’s launch, AI tools have become some of the most visited destinations on the internet.

But while new tools launch constantly in a crowded market, web traffic remains highly concentrated among the biggest players.

This graphic ranks the world’s 15 most popular AI tools by monthly web visits in June 2026 using data from AITools.xyz, modeled on SEMrush and Ahrefs traffic data. Figures count website visits only, so mobile-app and API usage are not included.

ChatGPT Pulls More Traffic Than the Next 14 Tools Combined

ChatGPT accounts for roughly 53% of all web traffic among the 15 tools in the ranking, highlighting how far ahead it remains of its closest competitors.

The table below shows the 15 most popular AI tools by monthly web visits in June 2026, along with each tool’s home country:

RankAI ToolCountryMonthly Web Visits (June 2026)
1ChatGPT🇺🇸 United States5,320,000,000
2Gemini🇺🇸 United States1,140,000,000
3Claude🇺🇸 United States967,910,000
4Canva🇦🇺 Australia759,760,000
5Google Translate🇺🇸 United States343,020,000
6DeepSeek🇨🇳 China318,810,000
7Grok🇺🇸 United States189,890,000
8JanitorAI🇺🇸 United States173,170,000
9Character AI🇺🇸 United States165,460,000
10Perplexity🇺🇸 United States140,700,000
11Magnific (Freepik)🇪🇸 Spain116,840,000
12Notion🇺🇸 United States110,640,000
13Zoom🇺🇸 United States96,240,000
14Microsoft Copilot🇺🇸 United States92,720,000
15Suno🇺🇸 United States81,840,000

The ranking is overwhelmingly American, with 12 of the 15 tools based in the United States.

The exceptions are Canva (760 million visits), the Australian design platform that has rebuilt itself around AI features, China’s DeepSeek (319 million), and Magnific (117 million), the AI image upscaler from Spain’s Freepik.

Character chat is another notable source of traffic. JanitorAI (173 million) and Character AI (165 million) draw roughly 339 million monthly visits together, more than Perplexity and Microsoft Copilot combined. That puts character-based AI among the largest consumer use cases outside the leading general-purpose assistants.

Google’s Distribution Machine Still Trails a Startup

Google is the only company with two tools in the ranking, with Gemini drawing 1.1 billion visits and Google Translate another 343 million. Together, they still attract less than a third of ChatGPT’s traffic.

That’s a striking gap for a company that owns the world’s dominant search engine, browser, and mobile operating system. Microsoft faces a similar challenge, with Copilot drawing just 93 million web visits. However, that figure doesn’t include usage built into Windows and Office.

ChatGPT also had an early advantage in building consumer awareness. It broke into the ranks of the world’s most visited websites in early 2024, barely a year after launch. Meanwhile, OpenAI, Google, xAI, and Anthropic regularly trade places in the race for the smartest AI models, but those shifts haven’t translated directly into web traffic.

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