Lulus Wedding Dresses for 2024 Have Arrived!

The Knot gets an exclusive look at the retailer’s first-ever bridal boutique in Los Angeles.
Lulus wedding dresses in the Lulus bridal boutique in Los Angeles
Photo: Courtesy of Lulus
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by
Sofia Deeb
sofia deeb headshot
Sofia Deeb
Assistant Fashion Commerce Editor
  • Sofia writes and edits articles for The Knot Worldwide with a specialty in fashion and e-commerce.
  • Prior to The Knot Worldwide, Sofia was a writer for Santa Barbara Life and Style Magazine.
  • Sofia studied cultural anthropology and journalism at the University of California, Santa Barbara.
Updated Feb 01, 2024
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If you're anything like us and love shopping trendy looks on a budget, chances are you're no stranger to Lulus. The beloved online retailer is a no-brainer for all things affordable fashion, whether we're talking everyday wear and accessories, wedding guest attire, or bridal gowns. Believe it or not, shopping at Lulus just got even easier, especially for brides. Thanks to their new flagship location in Los Angeles, which features the brand's very first bridal boutique, they've become a true one-stop shop for all your wedding attire needs.

Lulus was founded in 1996 with the goal of making luxury fashion attainable for all. Customers quickly gravitated towards their affordable price point, convenient shopping process, and of course, their 'unapologetically feminine' designs. "Our aim is to make every woman feel beautiful, celebrated, and as if she's the most special version of herself for every momentous occasion, especially her wedding," says Lulus CEO, Crystal Landsem. "At Lulus, brides won't have to compromise – attaining that luxurious look without breaking their budgets isn't a dream, it's a reality."

Now, Lulus brides can make even more of their wedding dreams a reality by visiting their new Melrose Avenue bridal boutique for a styling appointment. Of course, as your inside source for all things wedding-fashion related, we just had to have a sneak peek into the pink LA oasis, but don't worry, we're giving you ALL the deets. Keep reading to learn more about Lulus' new in-store bridal experience, and browse a few of our favorite wedding gowns that you can shop online now without having to make the journey to the City of Angels.

In this article…

Lulus Melrose Avenue bridal boutique
Photo: Courtesy of Lulus

An Exclusive Look at Lulus New Bridal Experience

ICYMI: Lulus is painting the town pink.

No, literally. Painted top to bottom in the brand's signature blush shade, Lulus' new flagship store has quickly become a utopia for every fashion fanatic in LA. On the first floor of the 6,000-square-foot space, you'll find curated picks from the brand's latest collections, including dresses, denim, knitwear, shoes, accessories, and even honeymoon-ready swim. After posing for a few obligatory photo-ops on their bright pink staircase, you can then head upstairs to the bridal boutique.

Now, don't be mistaken. Even though the boutique is attached to their storefront, Lulus wanted to give guests the *full* bridal styling package (a.k.a. They pulled out all the stops). "We know how important someone's wedding day is to them and we've created an experience that invites brides and wedding parties to see first-hand the elegant construction and premium finishes of each of Lulus' fashionable, yet attainably priced gowns," Landsem says. The white-gloved experience allows you, along with your entourage, to enjoy "unique, social-ready vignettes, complimentary non-alcoholic beverages, and attentive customer service."

Visits to the boutique are offered by appointment only, so you can enjoy the special milestone in the intimacy of your closest family and friends. After saying "yes" to the dress of your dreams, you and your crew can browse the brand's bridesmaid and party dress collection, located on the same floor.

Lulus Melrose Avenue bridal boutique
Photo: Courtesy of Lulus

The Best Lulus Wedding Dresses for 2024

For brides who can't make the trip out to LA, the good news is that you can still shop Lulus bridal collection online. We had the chance to browse and try on pieces from the latest collection, and don't worry, we're not gatekeeping. Here are a few of our favorite looks that are available to shop both online and in-store:

Lulus Dreamy Glamour White Embroidered Halter Mermaid Maxi Dress

Lulus halter neck mermaid wedding gown
Photo: Lulus

If you loved Sofia Richie-Grainge's iconic bridal look, we think you'll love this gown. With a halter neckline and dainty floral appliqués throughout, it offers the quiet luxury look for less.

Size Range: XS - XL | Silhouette: Mermaid | Length: Maxi

Lulus Romance Dreamer White Lace Off-the-Shoulder Maxi Dress

Lulus white lace off-shoulder wedding dress
Photo: Lulus

This lace wedding dress is the definition of dreamy (so it was quite appropriately named). Made from breathable crochet lace, it will keep you cool as you head down the aisle and onto the dance floor.

Size Range: XS - XL | Silhouette: Mermaid | Length: Maxi

Lulus Iconic Arrival White Mesh Strapless Bustier Mermaid Maxi Dress

Lulus strapless bustier wedding dress
Photo: Lulus

Love to accessorize? This simple wedding dress offers the perfect blank canvas. Might we suggest a trendy embroidered veil or an elegant pair of evening gloves?

Size Range: XS - XL | Silhouette: Mermaid | Length: Maxi

Lulus Romantic Dedication White Floral Off-the-Shoulder Maxi Dress

Lulus off-shoulder floral wedding dress
Photo: Lulus

This cottagecore wedding dress looks like something straight out of a fairytale. Complete the aesthetic with a bouquet of wildflowers and a quaint country setting.

Size Range: XS - XL | Silhouette: A-Line | Length: Maxi

Lulus Love Garden Ivory 3D Floral Embroidered Strapless Maxi Dress

Lulus strapless maxi wedding dress
Photo: Lulus

Found: The perfect dress for a garden wedding. With a bodice adorned in 3-dimensional floral appliqués, this strapless number is guaranteed to compliment your botanical setting.

Size Range: XS - XL | Silhouette: Mermaid | Length: Maxi

Lulus Eternally Beloved White Mesh Off-the-Shoulder Pearl Maxi Dress

Lulus mesh off-shoulder wedding dress
Photo: Lulus

As it turns out, the world truly is your oyster. This gorgeous pearl-embellished wedding gown is made from comfortable stretch crepe material and costs less than $120.

Size Range: XS - XL | Silhouette: Mermaid | Length: Maxi

Lulus Iconic Adoration White Satin Peplum Sheer Bustier Maxi Dress

Lulus satin peplum bustier wedding dress
Photo: Lulus

You heard it here: Peplum dresses are back and this time, they're here to stay. This sexy satin pick, featuring a sheer bustier bodice and dainty floral embroidery, is perfect for any bold bride.

Size Range: XS - XL | Silhouette: A-Line | Length: Maxi

Lulus Avid Elegance Ivory Satin Jacquard Strapless Bow Maxi Dress

Lulus jacquard satin strapless wedding dress
Photo: Lulus

All great packages deserve to get wrapped up in a bow, and you're certainly no exception. This floral jacquard gown's oversized bow on the back is sure to make a statement as you step down the aisle.

Size Range: XS - XL | Silhouette: Column | Length: Maxi

Lulus Exquisite Enchantment White Tulle Tiered Strapless Maxi Dress

Lulus tulle tiered strapless wedding dress
Photo: Lulus

This voluminous tiered tulle wedding gown makes a serious statement. But hey, we're not mad about it. After all, entrances were made to be grand.

Size Range: XS - XL | Silhouette: A-Line | Length: Maxi

Lulus Eternal Bliss White Tulle Off-the-Shoulder Bustier Maxi Dress

Lulus strapless off-shoulder wedding dress
Photo: Lulus

If you're a bride who believes walking down the aisle should feel like strutting down the runway, you'll love this dress. It's sheer ruched overlay makes it a unique, fashion-forward pick.

Size Range: XS - XL | Silhouette: Mermaid | Length: Maxi

Lulus Remarkable Love White Bustier Sleeveless Mermaid Maxi Dress

Lulus bustier mermaid wedding dress
Photo: Lulus

What this gown lacks in embellishments, it makes up for in style. Its simple mermaid silhouette and structured bustier bodice are guaranteed to please any minimalist bride.

Size Range: XS - XL | Silhouette: Mermaid | Length: Maxi

Lulus Pristine Love White Taffeta Strapless Maxi Dress With Pockets

Lulus strapless taffeta wedding dress
Photo: Lulus

If you weren't already sold by this gown's timeless charm, its back is sure to seal the deal. Two bow-inspired straps add eye-catching detail to its otherwise streamlined silhouette.

Size Range: XS - XL | Silhouette: A-Line | Length: Maxi

FAQs About Shopping for a Lulus Wedding Dress

Where is the Lulus Boutique located and when can I visit?

Lulus' bridal boutique is located on the second floor of their flagship store on Melrose Avenue in Los Angeles. Visits to the boutique are by appointment only and will begin on February 1st, 2024. Brides who are interested in booking an appointment at the boutique can do so on the brand's website.

What do I need to know about buying wedding dresses on Lulus.com?

Lulus wedding dresses come ready-to-wear and can be purchased directly from their website. Select wedding dress orders may be eligible for free US shipping. Additionally, all online orders are eligible for free returns.

What sizes does Lulus carry in wedding dresses?

Lulus wedding dresses are available in sizes XS - XL, with select styles extending to size 3XL. Most dresses run true to size, however, we recommend reading the reviews of previous customers for additional insight and added confidence in your purchase.

Do Lulus wedding dresses go on sale?

Yes! Check out the sale section on Lulus website to browse current deals on wedding dresses.

I need a wedding dress fast! Should I order from Lulus?

For brides on the search for a last-minute wedding dress, Lulus is the perfect place to shop. If you're located near Los Angeles, you can pick up a dress at their in-store bridal boutique. However, if you're looking to purchase a gown online, Lulus offers both standard and overnight shipping.

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