Insights

Fuel your Curiosity with Curated Insights

Digital is changing faster than ever. But as paradigms crumble and disruptions happen before lunch, staying up to date matters. Our insights team manages a growing repository of knowledge that cuts through the noise and gives you the edge on everything from AI to Accessibility. Popular topics run from UX best practice to sector specific news, agency life and practical material on SEO. Bookmark this essential page to get the tools and inspiration you need in one place. Then get ready to elevate your digital, make smarter choices, and stay on the right side of the sharpest curve.

distributed agency model

Distributed Agency Model: Access Global Specialist Talent

Why the best creative teams are no longer confined by geography or time zones.

B2B websites lose deals

How B2B Websites Lose Deals to Focused Competitors

B2B websites lose deals to focused competitors every single day.

AI Brand Foundations

AI Brand Foundations

Building brand identity systems that leverage AI while preserving human authenticity

AI search optimisation for B2B websites

Master AI Search Optimisation for B2B Websites

Transform your B2B digital presence with proven AI search optimisation techniques

Building Intelligent Experiences

Beyond AI Theatre: Building Intelligent Experiences

Users want seamless tools, not chatbots that create friction. Discover how to automate without conversation.

PDF Accessibility EAA25 Compliance Guide

PDF Accessibility: EAA25 Compliance Guide

Satisfy regulatory requirements while improving document experience for all users, including those with disabilities.

Scaling Design Systems for Brand Consistency

Scaling Design Systems for Brand Consistency

Maintain visual identity while improving efficiency across your expanding digital ecosystem.

8 Content Strategy Tips for Website Impact

8 Content Strategy Tips for Website Impact

Unlock the power of content strategy to boost your website’s performance and impact.

Web Security Tips Every Founder Should Know

Web Security Tips Every Founder Should Know

Protect your startup with essential web security tips to build trust and safety.

Salesforce B2B WordPress Integration

Salesforce B2B WordPress Integration

Unlock CRM-website synergy for B2B growth. Learn to connect Salesforce with WordPress effectively.

Perfect B2B Product Page

Perfect B2B Product Page: 10-Point Checklist

Build high-converting product pages, designed to attract and convert qualified leads efficiently.

5 Ways to Boost B2B Conversions

5 Ways to Boost B2B Website Conversions

Discover strategies to improve your B2B website’s lead conversion rate.

Custom vs Theme: 8 Benefits of Custom WordPress Development

8 Benefits of Custom WordPress Development

Learn how custom WordPress development enhances performance, security, and SEO.

Designing for Localisation

Designing for Localisation: Chinese and Arabic

Mastering localisation ensures content resonates with global audiences.

Effective colour strategy in design

Effective Colour Strategy in Digital Design

Colour choices significantly impact user engagement, branding, and digital accessibility.

Work-Life Balance in Remote Work

Remote Work: Mastering Work-Life Balance

Essential tips for effective remote work and personal life harmony

Accessibility Plugins in Figma

Enhancing Accessibility Design: Best Figma Plugins

Explore tools like Contrast Checker and Stark for accessible designs.

Fireworks celebrating 2024 WordPress Plugin Updates

WordPress Plugins: Setting Up for Success

Discover transformative plugins for WordPress, enhancing functionality and user experience

Enhancing Accessibility in eCommerce

Enhancing Accessibility in eCommerce

Discover the dual benefits of ethical and business-driven web accessibility.

Brand Redesign: A Step-by-Step Guide

Brand Redesign: A Step-by-Step Guide

Navigate brand evolution with strategic insights and practical redesign steps.

AI in Digital Marketing: Prospects & Pitfalls

AI in Digital Marketing: Prospects & Pitfalls

Explore AI’s transformative role in marketing, from chatbots to ethical AI challenges.

AI Chatbots in Customer Service

AI Chatbot for Customer service

Revolutionising digital customer service with cutting-edge AI chatbot technology.

WordPress-as-headless-CMS-solution

Headless WordPress CMS for B2B?

Elevate your B2B digital strategy with WordPress as a headless CMS.

Predictive UX: The Personalisation Pinnacle

Predictive UX: The Personalisation Pinnacle

Unlock the future of customer engagement with Predictive UX Design.

Refresh Your Brand with Tenacity Works

Refresh Your Brand with Tenacity Works

Revitalise your brand’s identity and market positioning with expert guidance.

Maximise Revenue with Analytics

Maximise Revenue with Analytics

Unlock actionable insights to boost user engagement and revenue.

Impact of Sustainability on Web Design

Impact of Sustainability on Web Design

Explore how eco-friendly practices are revolutionising the digital design landscape.

Measuring User Experience

Measuring User Experience

Explore key metrics and tools for effectively measuring user experience.

Navigating the Agency Expectation Triangle

Agency Expectation Triangle

Master the balance of quality, speed, and price with Tenacity Works.

5 Tips to Boost Website Conversion

Increase Website Conversion

Unlock the secrets to boosting your website’s conversion rate with these five actionable tips.

Evolution of UX: From Web to Wearables

Evolution of UX: From Web to Wearables

Explore the transformative journey of UX design and its innovative applications in today’s tech landscape.

5 Essential Tips for AI SEO Success

AI SEO Success: 5 Essential Tips

In the digital age, having a solid online presence is crucial for businesses of all sizes and industries.

Engaging Web Copy: Tips and Tricks

Engaging Web Copy: Tips and Tricks

Discover strategies for crafting compelling web copy that drives conversions.

Colour Psychology in Web Design: A Guide

Colour Psychology in Web Design: A Guide

Explore how colours influence user behaviour, shape brand perception, and boost conversions.

Responsive Web Design: Why It Matters in 2023

Responsive Web Design: Why It Still Matters

Create a website that adapts to different devices and screen sizes.

Digital Innovations in ESG Reporting - Beyond PDFs

Digital Innovations in ESG Reporting

Uncover the role of digital innovation in making ESG reporting more accessible and transparent.

Importance of Event Branding

Importance of Event Branding

Event branding is crucial in crafting memorable experiences, enhancing visibility, and generating long-term value for businesses.

Sustainability Reports in Corporate Responsibility

Sustainability Reports in Corporate Responsibility

A deep dive into how sustainability reports bolster corporate responsibility and transparency.

Neuroscience in Digital Design

Neuroscience in Digital Design

Discover how neuroscience principles enhance user experiences and build emotional connections in digital design projects.

How Large Digital Organisations like Netflix Utilise Design Systems

Utilisation of Design Systems

Explore how Netflix and other giants utilize design systems for efficiency, accessibility, and brand consistency.

Figma: Design & collaboration tool

Figma: Design & collaboration tool

Figma has transformed our design process and fostered a culture of creativity and inclusivity.

UX for 3D Spaces in VR, AR, and the Metaverse

UX for 3D Spaces in VR, AR, and the Metaverse

UX design principles for creating seamless 3D browser experiences in VR, AR and the Metaverse.

Effective Website Navigation

Maximising UX in Website Navigation

A well-designed navigation system ensures users easily find the information they need and achieve their goals.

Optimise Your Website's SEO

Optimise Your Website’s SEO for Voice Search Success

Optimising SEO for voice search will give you a better competitive edge, capturing valuable traffic and boosting online visibility.

Mobile-First Strategy for Search Engine Ranking

Mobile-First Strategy for Search Engine Ranking

A good mobile-first strategy can help improve your search engine rankings, making it easier for customers to find your business online.

Using AI and LLM Tools to Enhance UX Design Processes

UX Design and AI/LLM Tools to Enhance UX Design Processes

The rapid rise of AI and LLM tools like GPT-4 is revolutionising the way we approach product, web and app development.

WordPress: The Power of Plugin Updates

WordPress: The Power of Plugin Updates

Outdated WordPress plugins can cause issues with the functionality and security of your site. Tenacity Works can keep your WordPress site up to date.

Essential WordPress Plugins for 2023

WordPress Plugins for 2023

With so many plugins available, it can be overwhelming to choose. We run through our selection of essential plugins for WordPress in 2023.

Running a web discovery workshop

Running a web discovery workshop

A website discovery workshop is an effective way to gather this information and get everyone on the same page when embarking on a web design project.

Unlocking the Power of Distributed WordPress

Unlocking the Power of Distributed WordPress

Breaking up the different tasks that WordPress performs across multiple servers to separate the backend, frontend, and content tasks.

Tools for Account Managers

Five Tools for Account Managers

Tenacity Works’ account managers share five key tools that will be essential for account management in 2023.

What's New In WordPress 6.0

What’s New In WordPress 6.0

New features include full site editing enhancements, improved performance, improved accessibility and block editor improvements.

Top User Experience Trends for 2023

Top User Experience Trends for 2023

User experience (UX) design is becoming an increasingly important aspect of the design process for Tenacity Works’ clients.

Designing for accessibility

Designing for accessibility

Traditionally, the only real measure of a successful branding project is the aesthetic outcome. A brand needs to be a reflection of the spirit and values of the organisation it represents, but ultimately, it has to look good.

Brand Refresh

Brand Refresh for Tenacity Works

As we head towards the end of the first quarter of 2022 and the seasons are starting to change, it feels like the perfect time for a brand refresh.

Black hat SEO techniques that are bad for business

Black hat SEO – bad for business

A black hat SEO practise involves abusing search engine guidelines in order to improve search rankings for a website.

Tenacity Works love WordPress

WordPress – Tenacity Works trusted CMS

While there are dozens of CMS’s out there, WordPress is considered by many to be the best mainly because of the variety of benefits it offers.

Backlinks, what are they and why are they important?

Backlinks, what are they and why are they important

Developing an effective backlink strategy is crucial to enhance your online visibility, attract more visitors, and generate more leads.

Virtual Event Top Platforms

Virtual Event Top Platforms

The global events industry has been turned on its head over the last few months. Here we discuss our top virtual event platforms in 2021.

Women in Design

Women in Design

To mark International Women’s Day on 8 March 2021, we’re celebrating six of the world’s most inspiring women in design.

Top Design Tools for 2021

Top Design Tools for 2021

With 2021 well and truly underway, we thought this was the perfect time to share our current Top Five Design tools with you.

Web Accessibility featuring Little Forest

Web Accessibility featuring Little Forest

Web accessibility is necessary, relevant and going forward, will probably become the primary consideration when developing a web property.

Tenacity Works: Why Work With Us?

Tenacity Works: Why Work With Us?

At Tenacity Works, we believe that great design is about genuinely connecting with your audience in a way that today’s customers demand.

10 Essential SEO Tips & Techniques

Essential SEO Tips & Techniques

Businesses now recognise the need to implement basic SEO for organic online growth.

What is UX Design (to us)?

What is UX Design (to us)?

User Experience (UX) Design looks at the Why, What and How of a product or service and its usage, while still ensuring its simplicity and elegance.

Strong Brand Identity

Strong Brand Identity

Designing a brand entails creating experiences people have when they interact with your business. Is your brand identity ticking all the right boxes?

The Importance of Great Web Design

The Importance of Great Web Design

It is critical that your website, content, and overall design has an immediate impact on the perceived credibility and quality of your business.

Agency Tech Tools

Agency Tech Tools

A quick overview of the tools and technologies we use to power our agency as well as a look at how we might run leaner with cheaper alternatives.

The Future of Work (for us)

The Future of Work (for us)

Enforced remote working has given us insights that we would not previously have known and will change the way we work as a team in the future.

Green Web Hosting & Internet usage

Green Web Hosting & Internet usage

In an increasing “Always-On” world, the majority of us would struggle to live without the Internet. But what does that mean for the environment?

Introduction to Infographics

Designing Infographics

In our fast-paced and visually-led world, infographics have become increasingly popular, and somewhat of a staple in content creation.