smartwool.com Sustainability Information
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Sustainability Claims
Smartwool has committed to using 100% climate positive wool, 100% regenerative materials, and 100% circular products by 2030. The company sources its wool through the New Zealand Merino Company, which developed ZQ-certified wool.
Note: While these are the brand's sustainability claims, third-party certifications can provide more reliable verification of sustainable practices. And always look for the following criteria for a sustainable brand: use of sustainable materials (organic, recycled), fair labor practices and worker safety, transparent supply chain, eco-friendly packaging, and commitment to reducing environmental impact through waste reduction and energy efficiency. Preferably mentioned with numbers and percentages.