Returns Policy
Online retailers experience a significantly higher returns rate of over 30% compared to brick-and-mortar stores which typically see less than 10% returns. Studies show that 79% of customers are more likely to shop at online stores offering free shipping, while 52% are less likely to make repeat purchases from stores without free returns. Small businesses should carefully consider offering free returns since it can encourage "bracket buying," where customers deliberately order multiple versions of items with the intention to return most of them.
