Kurzbeschreibung
Are you equally fascinated by marketing and business as well as the art of winemaking? The English-language version of our B.Sc. International Wine Business offers you the ideal combination.
The degree course combines topics in economics with knowledge of winegrowing and winemaking. It is supported by practical projects, experts and lecturers from industry, excursions and practical training, thus equipping our graduates for various positions in the wine business.
The practically-oriented education at Hochschule Geisenheim University enjoys a good reputation worldwide, and the university's wide-ranging network makes it possible for our students to gain experience abroad, either in a study-exchange program, or in an internship.
Vollzeitstudium
International Wine Business: an ideal combination
The B.Sc. degree course international Wine Business combines business with knowledge of viticulture and enology, including in-depth knowledge of business management, marketing and winemaking. Our students are also equipped with key skills in languages and project management.
Strengthen your Professional Profile
Around two thirds of the modules in the program are compulsory. The first year builds the foundation for the rest of the degree program, with modules such as Business Operations and Economics, Marketing Basics, Law, Sensory Evaluation as well as World Wine Markets.
Second year compulsory modules include Wine & Beverage Marketing, Marketing Projects, Business Management, Management Accounting, Viticulture and Enology.
Students can additionally choose from over 30 semi-compulsory and optional modules, thus strengthening their own professional profile:
- Modules such as Investment & Corporate Finance or Business Plan prepare students for a career in Company Management and Controlling.
- Students who are interested in a career in Marketing can choose modules in E-Commerce or Market Research.
- A focus on International Markets is backed up by a wide range of country-related marketing projects as well as Business & Technical Language Courses.
Practically-Oriented from the Start
We are strongly focused on preparing our students for the challenges of professional life, running projects and case studies, involving trainers from industry and offering numerous excursions. Important contacts are made very early on.
The practical part of the degree program, which is at least 12 weeks long and takes place between the 4th and 5th semester, takes place either abroad or with an international company in Germany, and puts the theoretical knowledge gained into practice in a wine or beverage company.
Entrace requirements
- Higher entrance qualification
- obligatory pre-study internship (see below)
Language requirements
English competence at minimum B2 level (CEFR) must be submitted with the application through .
The following certificates are recognized:
- TOEFL (minimum 80 points; internet-based test)
- IELTS (minimum 5.5)
- Cambridge First Certificate – FCE – (minimum grade B)
Knowledge of German is not required, but is strongly recommended.
- 12 week obligatory pre-study internship
- Professional prospects for students
- Low cost of living in Geisenheim
- Ready for the Entrance Examination for Master of Wine
- Information for international students

Intention and basic conditions of the obligatory pre-study internship
An important intention in our study programs is the close connection to business and to practicability from the beginning. Therefore we require a 12-week practical training or work experience in the wine industry prior to studies.
A part has to be done in grape and wine production, but the remaining time of the training can be done in wine stores, wine trading companies or in wineries and wine estates in general business, sales, purchase and marketing.
Recognition of work experience outside the framework of wine
We partly accept pre-study work experience outside the wine business and wine production, from business-related work areas depending on the working field, the education completed and the position.
For questions regarding your choice of internship company, time frame or other practical questions, please contact Manuela Ortner ([email protected])
Quelle: Hochschule Geisenheim / Torsten Silz

Our graduates are in demand – whether in wine or food sales, individual wineries or cooperatives, suppliers or journalism.
Over 80 % of our graduates work in product management, marketing and sales, as experts for import and export or in wine purchasing. Further career paths include QM, controlling as well as personnel management, finance or market research.
Further Scientific Study with a Master Program
The Bachelor degree program equips graduates to deal with current scientific issues independently, providing the best prerequisites for a Master program.
Hochschule Geisenheim University offers students the possibility to further deepen their knowledge of Wine Business in Master programs such as the German-language program Wine Business (M.Sc.), the international cooperative programs VITIS-VINUM (M.Sc.) and Vinifera EuroMaster (M.Sc.) as well as the German-language program Viticulture, Enology & Wine Business (M.Sc.) run in cooperation with BOKU Vienna.
Quelle: Hochschule Geisenheim / Torsten Silz

Geisenheim University is a public University in Germany. Therefore, there are now tuition fees to pay.
Furthermore, the cost of living in Geisenheim is low. It is a small city, surrounded by the Rhine river, vineyards and a lot of nature. You can find all commidities in Geisenheim, including a cinema and bars.
Quelle: Hochschule Geisenheim / Torsten Silz

Graduation from the degree program entitles students to take part in the entrance examination for the Master of Wine, replacing the need for WSET Diploma Level 4.
Quelle: Hochschule Geisenheim / Torsten Silz

All applicants who have acquired their university entrance qualification abroad and want to apply for a Bachelor's degree program at Hochschule Geisenheim University have to use the uni-assist procedure regardless of their nationality.
You can find all information on the entrance process and personal support here.
Please do not hesitate to get in contact and ask your questions!
Quelle: Hochschule Geisenheim / T. Woody Werner
Videogalerie

Du hast Fragen zum Studiengang? Deine Nachricht wird direkt an die Studienberatung weitergeleitet.
Gemischte Gefühle
Es gibt sehr viele gute und interessante Vorlesungen welche einen auf das spätere Arbeitsleben vorbereiten. Aber es gibt auch Module, welche für diesen Studiengang nicht direkt passen da sie zu tiefgründig sind wobei es nicht zu einem Business Studiengang passt. Was allerdings äußerst gut ist, ist dass durch die internationale Kooperation mit partnerunis eine Vielzahl an internationalen Studenten auch teilnehmen. Dementsprechend ist es leichter, Networking zu betreiben. Auch sieht man...Erfahrungsbericht weiterlesen
Wissen und Kontakte in der Weinwelt
Während meiner Zeit an der Uni konnte ich mein Wissen um einiges erweitern und habe nicht nur tolle neue Freunde dazu gewonnen, sondern auch viele neue Interessante Menschen. Sei es Kommilitonen, Professoren oder Heimische aus der Region. Durch das Studium werden einem die Türen einfacher geöffnet und durch die kleine Branche ist man weltweit sehr gut verbunden. Man ist quasi wie auf einer kleinen Weltreise, man lernt viele neue Stilistik,...Erfahrungsbericht weiterlesen
We need more modules business related modules
In this program we have very interesting modules, but we need more business related modules, and in informatics module, would be great if we can learn things that would be useful in our future jobs. Like how to work with Excel and useful tools for management and marketing.
Englischer Studiengang mit viel Fachbezug
Der Studiengang ist mit seinen Inhalten sehr speziell und stark ausgerichtet auf das Thema Wein und die internationalen Weinmärkte. Man lernt einerseits produktionsrelevante Inhalte, als auch die Verkostung und Vermarktung von Wein. Die Vorlesungen zur Vermarktung und dem Verkauf sind klassische Betriebswirtschaftslehre-Inhalte, jedoch durch die Kombination und den Fokus auf Wein bieten die Inhalte einen deutlichen Mehrwert zu jedem anderen Studiengang in diesem Gebiet. Der gesamte Studiengang findet in englischer...Erfahrungsbericht weiterlesen
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Standorte
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Standort Geisenheim
Hochschule Geisenheim
Von-Lade-Straße 1
65366 Geisenheim
Vollzeitstudium