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Insights Intelligence for Modern CPG Teams

Act on insights at market speed—so your product, pricing, and go-to-market decisions reflect real consumer needs, and your CPG teams bring innovations to market up to 4× faster.

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Trusted by data‑driven leading companies
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“We see Stravito as an integral part of our insights ecosystem, which is made up of a united collection of best-in-class tools and frameworks that help us ensure that every decision leads back to the consumer.” 

Tony Costella

Global Consumer and Market Insights Director at HEINEKEN

Why Stravito for CPG?


Stravito is built specifically for consumer packaged goods organizations that need to move quickly while maintaining trust in their insights. We help CPG insights, marketing, and strategy teams go beyond static dashboards and disconnected tools.

Stravito centralizes your consumer and market research, bringing trusted insights straight into your workflow, so knowledge turns into confident action.

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Purpose-built AI for CPG insights and marketing teams, supporting innovation, brand, and category decisions

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Trusted by design, using only verified, approved consumer and market research

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Easy to adopt at scale, with a consumer-grade experience that works across global CPG teams

Turn insights into your competitive advantage across the CPG Value Chain

Get the competitive edge from existing CPG research

Connect knowledge across brands, categories, markets, and regions—so valuable insight is reused instead of recreated. Centralize consumer, shopper, and market research in a single Library where AI can synthesize insights and deliver a consistent advantage over the competition.

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Bring the consumer voice into every decision

Empower insights teams to influence key CPG decisions in product innovation, packaging design, brand messaging, and go-to-market strategy. Use always-on AI Personas to access evidence-based consumer feedback in real time.

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Move faster from insight to market

Accelerate time-to-market by extending the reach of insights across commercial, brand, and innovation teams. Get faster, more complete answers with Stravito AI Assistants, supporting quicker, evidence-backed decisions across the organization.

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Reduce costly failed bets

Test assumptions earlier and reduce reliance on intuition alone. Move from insight to action faster—amplifying what works and minimizing risk across product launches, campaigns, and portfolio decisions.

 

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“Stravito AI Personas de-risks early ideation, turning weeks of validation into hours of fast, iterative exploration with a small, targeted squad. This boosts team efficiency, strengthens the innovation process, and helps integrate and humanize our entire knowledge base.”

Simone Ballarini, Head of Business Intelligence and Consumer Insights at Lavazza Group