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The document discusses the consumer decision making process, which has three stages: pre-purchase, consumption, and post-purchase. In the pre-purchase stage, consumers go through problem recognition, information search, and evaluation of alternatives. They are influenced by commercial, social, and physical cues. During consumption, they buy, use, and dispose of the product or service. In the post-purchase stage, they evaluate their decision for cognitive dissonance reduction. The goal is to understand consumers' choices and evaluations at each stage of the process.
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CONSUMER BUYING BEHAVIOUR - INTRODUCTION TO MARKETINGAgaineSandra1 Consumer markets are constantly changing, and marketers must understand new and emerging contexts to succeed
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Mrk2100 Point of View SlideshowBradTurner46 The document discusses the consumer decision process, which consists of 5 steps: need recognition, information search, alternative evaluation, purchase/consumption, and post-purchase. It describes each step in more detail, including the types of needs, risks considered during search, attributes used for evaluation, and possible post-purchase outcomes. Additionally, it identifies 4 factors that influence the decision process: psychological, social, situational, and marketing mix. Finally, it outlines two types of buying decisions based on involvement: extended and limited problem solving.
Consumer decision process
Consumer decision processPinkey Rana Ruchika Kulshrestha defines consumer decision making as a process of gathering and evaluating information to select the best option to solve a problem or make a purchase choice. The consumer decision making process involves several steps: recognizing a problem or need, searching for information to address the need, evaluating alternatives, making a purchase decision, and evaluating the post-purchase experience. Key factors that influence the process include involvement level, attitudes, external stimuli, and feedback from other customers.
ConsumerDecisionProcess.pptx
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Consumer Behaviour
Consumer BehaviourNithya Ayypan Consumer behavior involves how individuals make decisions to purchase goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior helps companies identify and satisfy consumer needs to achieve marketing goals. It provides insights into what products consumers want in terms of color, design, and size that can inform a company's production policy.
Assegnment.docx
Assegnment.docxAnnie585696 There are several steps in the decision making process including recognizing a need, researching alternatives, selecting the best option based on pros and cons, making a purchase, sharing feedback after using the product, and evaluating the decision. Marketers aim to influence customers throughout this process by communicating product information to support purchasing decisions and build brand recall.
How do consumers make purchasing decisions
How do consumers make purchasing decisionsSameer Mathur This document outlines the consumer decision making process, which includes problem recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. It discusses key aspects of each step, such as internal and external triggers for problem recognition, active information search from various sources, attributes and benefits considered during evaluation, and heuristics like conjunctive or elimination used in purchase decisions. Risks and opinions of others can also influence decisions. Post-purchase satisfaction, use, and actions determine repeat purchases and recommendations.
Buying decision process in rural marketing
Buying decision process in rural marketingkanikaguptauicet The document summarizes the five stages of a consumer's buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then provides more details on each stage, including factors that influence rural consumers' decisions and sources of information. The stages are influenced by personal, environmental, and marketing factors.
Analysis of supporting communication as a correlate of online consumer decisi...
Analysis of supporting communication as a correlate of online consumer decisi...Alexander Decker 1) The document analyzes how supporting communications influence online consumer decision making in Kano Municipal local government of Kano State, Nigeria.
2) It identifies 5 stages of consumer decision making: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Supporting communications can influence consumers at each stage.
3) Both online and offline supporting communications are considered, including banners, pop-ups, emails, websites, television, radio, and word-of-mouth. The influence of social and psychological factors on online purchasing decisions is also examined.
The Consumer Decision Process 
The Consumer Decision Process RachitGupta374530 As the world's population continues to grow, the number of consumers continues to increase. Consequently, it's more important than ever for firms to optimize their marketing strategy, and one important component they need to consider is the consumer decision process.
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...
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S postpurchase
- 2. In current scenario, marketers are required to understand consumers and to build consumers organization around them. Hence, today it is more important than ever to understand consumers, how they choose among alternative services offered to them, and how they evaluate services once they have received them.
- 4. The decision making process is undertaken by consumers in regard to a potential market transaction before, during and after the purchase of a product or service
- 5. There are three stages in consumer decision process: Pre purchase Consumption Post purchase
- 8. The pre-purchase stage of the consumer decision process refers to all consumer activities occurring before the acquisition of the services. The stimulus may be: Commercial cues Social cues Physical cues
- 9. At the next phase, the consumer examines whether a need or want truly exists for the product. The needs may be based on: Shortage Unfulfilled desire
- 10. The recognition of a problem demands a solution from the individual, and it often turns into information search. Internal External
- 11. Once relevant information has been collected from both internal and external sources, the consumer arrives at a set of alternative solutions to the recognized problem. Systematic Evaluation Nonsystematic Evaluation Multi attribute Model
- 12. Linear compensatory approach Lexicographic approach
- 13. Attributes UNT ETU SCSU SCG Importance Weights Location 10 10 10 9.9 10 Tution 10 10 9 9 9 Admission Requirements 10 10 10 10 8 Academic Reputation 8 9 9 9 7 Degree Programmes 10 8 8 10 6
- 14. A list of alternatives that are included in the evoked set The list of criteria that consumers consider when making purchase decision The importance weights attached criteria Performance beliefs associated with a particular firm Performance beliefs associated with the competition.
- 16. The activities of buying, using, and disposing are grouped together and leveled the consumption process. Store Choice Non-store Choice
- 18. Once a choice has been made and as the product is being consumed, post purchase evaluation takes place. Cognitive Dissonance