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- 1. C O M P A N Y P R O F I L E
- 2. Redline Communications Limited an integrated marketing communications agency based in Tanzania . We develop powerful, strategic brand messages for our clients across a variety of media. Our purpose is to help establish and enhance your brand, increase market share with a loyal customer base and bring about great success–and that means making our clients more profitable. To do this we create integrated marketing communications across all existing and emerging media utilizing our experience. We are experts at finding and translating vital information into creative and effective brand communications. about us
- 3. Advertising today is more important than it ever was before.Competition from all over the world is making it more difficult to differentiate your products and services from your competition. Our mission is to create advertising that satisfies the needs of our clients and delivers success.Our goal is to always exceed customer expectations. We can do anything you need to advertise anything you want anywhere your desired audience is located. Because we can do everything you need and we can do it better than anyone else. We have real world global advertising experience and local expertise to make your advertising more effective. Our advertising campaigns are designed to increase your bottom line. approach the team We have recruited a team of the best creative minds to form of one of the leading Mixed Media Marketing companies inTanzania.We offer clients a one-stop shop for all their marketing communication needs. With expert web developers; a creative team of writers and graphic designers and friendly, knowledgeable consultants and client service managers at your company’s disposal, you can be certain that your marketing campaigns rest in the hands and minds of a team of professionals who care about your company’s success.
- 4. The marketing communications landscape has changed more in the past few years than in the last fifty. A unique blend of advanced skills is required to influence these audiences. Our role is to help our clients in four specific areas: STRATEGIC DEVELOPMENT to help our clients navigate the market for better targeting and results; INTEGRATED MARKETING COMMUNICATIONS to reach and influence the individuals target markets with one voice across rapidly changing media; RESEARCH that accurately profiles your audiences’ behavioral and emotional characteristics for better communication; MONITORING to keep track of the reach and implementation of the project undertaken; EVALUATION to ensure the strategy and objectives have been observed and to take stock of what need to be amended as the marketing landscape changes rapidly. Our mission is to establish and enhance the brand, increase market share with a loyal customer base and bring about great success–and that means making our clients more profitable. who we are
- 5. We deliver a full spectrum of creative advertising from print and broadcast. Our experience in developing marketing communications covers every imaginable project. We are experts in translating marketing data into impactful communications that create and maintain loyal customer relationships. Consumer advertising in all media Business to business and trade advertising Direct response advertising Retail advertising campaigns that create brands Broadcast media advertising With the complexities of branding in the evolving digital environment, your company can benefit from our vast experience. It is more important now than at any time to have a unique and single voice for your brand that will break out from the crowd. Brand assessment and development Brand and corporate identity Product branding Corporate standards development Web and intranet branding Market identity and branding for retail advertising identity SERVICES
- 6. Web based, print and broadcast promotions must integrate today with in-depth analytics to substantiate ROI. Our services include cross-media promotions. We are experts in coordinating hard marketing data with emotional creative that garners response. Sales promotion campaigns for all media Cross-media ales kits and presentations Trade show design and support Point of sale and dealer kits Sales force kits for any product or service Launches and special event promotions Direct response campaigns for all media One thing’s for sure, social media and online communities are where your customers are talking about you. All need branding, strategy, development and content management that many companies cannot successfully do in-house. Social media campaign development Social media site design, linking and management Social media content creation & management Blog development, design, content and management Corporate website and social media sites interactive linking social media promotions SERVICES
- 7. Market research is one of the most fundamental and important aspects of marketing. Communication. Research provides valuable information and we take this a step further and evaluate the information. It is then used for purposes such as shaping communication, prompting organizational change and the refinement of products and services. Without undertaking scientifically rigorous market research, it is not possible to precisely know target audience/ stakeholder: Knowledge Perceptions Behavior Issues of concern Influences on their knowledge, perceptions, behavior Communication modes that they use and/or that contribute to influencing them. We recognize that your media budget must contain as much purchasing power as possible.We buy the right media to fit your budget. Benefits of our Planning Services include: Preparation of media strategies in line with the objectives and budget Comprehensive media budget and flowcharts for your review Rate negotiation with media properties Value-added services negotiated to further stretch your dollars and order preparation Monitoring of buy once placed and Contract review, approval & reconciliation monitoring Our patented media monitoring and media analysis software gives us the ability to monitor, analyze and connect the dots between traditional media coverage and social media conversations,while gauging the tone or sentiment of what people are saying.We monitor: Print media Electronic (TV & Radio) media Social media and Blogs research media planning and Buying SERVICES
- 8. We approaches each event strategically and executes it seamlessly while keeping track of the event’s key objectives. We believe a successful event relies in attention to detail. Our approach relieves clients of these burdensome details and leaving them only the pleasure of seeing their events go off without a hitch. Our event planning includes: Launches – company, brand, product, service etc. Tradeshows and Exhibitions Press conferences and media tours Corporate events – lunches, dinners, cocktails etc. Conferences, seminars and training sessions Destination meetings and retreats Family days and team building activities Public relations is an integral part of marketing communication. We know image is much more than a logo or trademark and is based on a company’s ability to effectively communicate with the community, protect its brand and issues related to their industry. Failure can lead to a tarnished image and negative public perception.The actions a company’s leadership takes today can affect the company’s image for many years to come. We develop convincing and relevant public relation campaigns that reflect the current and future goals of the company’s leadership and the chance to expand the business and provide quality products and services to the people who really matter. Stakeholder Relations Corporate Communications Internal Communication Message Management Crisis /Issues Management Events Management Liaison /Logistics events management public relations SERVICES
- 9. Team Experience Accordia Global Health Services (AGHS) Investment Climate Facility for Africa (ICF) Tanzania Postal Bank (TPB) Commercial Bank of Africa (CBA) Business Machines Tanzania (BMTL) Vodacom Tanzania Limited (VTL) United Bank of Africa (UBA) Tanzania Investment Bank (TIB) International school of Moshi (ISM) National Bank of Commerce (NBC) Mount Meru Hotel (MMH) Full Circle Africa (FCA) Bohemia experiences
- 10. Redline Communications Ltd. Apt 2 Sida Flats, Madai Crescent P.O. Box 3362, Dar es Salaam,Tanzania. Tel: +255 22 2666967 • Fax: +255 22 2666967 Email: [email protected] • Website: www.redlinetz.com