Our SEO Services Strive to Help You Be Found in Search Results, AI Chats, and More
Having some issues getting your local business to show up in search results? Do you wish you were ranking above your competitors? Wondering what you should be doing anything different to show up on ChatGPT, Claude, or in Google’s AI Mode?
These questions are all crucial when you are deciding to invest in SEO, or even to switch from your current marketing vendor. Because at the end of the day, what’s the point of building a website if no one can find it?
Other traditional marketing methods like flyers, TV and radio ads don’t provide the quantifiable and measurable results that SEO can. So while you might wish your billboards were as impactful as Tim Misny, not everyone will know what you do just by looking at your face on the side of 90!
Why Do Smart Cleveland Business Owners Choose Us for SEO?
Since the decision making often begins with a search engine or AI platform, SEO can help drive customers to your site, and we can produce the content that will make them want to not only stay on your site, but turn into a customer.
But most important, our Cleveland digital marketing company can then tell you exactly how people are coming to your website, and what content is turning them into customers.
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How Our SEO Agency Tracks Results and Reports on Your ROI
If you wish your rankings looked a bit more like this, it might be time to consider investing in SEO services. With that said, you probably came to this page for that exact reason, right? And we can show you results like this due to the nature of our reporting process.
The digital platforms we use at our Cleveland SEO agency have one huge advantage: they let us measure exactly how effectively your marketing dollars are working for you. Website optimization is just one of many profit-driven online marketing opportunities. For this aspect of internet advertising strategy, we use industry-leading tools to evaluate:
- Overall website traffic
- Visitors who find you through search engines
- Inquiries, phone calls, or sales made through your site
- Where you stand in local or national search results
We Want to Help Transform Your Rankings in Cleveland and Beyond
During our search engine optimization campaigns, we brainstorm and implement a variety of carefully calculated strategies to bring success. Here are some tactics we commonly perform as we work with your business:
- Keyword Research – We will work with you to create a keyword bank of terms that you wish to rank for and enter them into third-party keyword tracking software to track your ranking movement in search engines.
- Local SEO Tactics – For businesses in Cleveland that are trying to generate local customers, like dentists, florists, and restaurants, we will optimize both your website, Google Business Profiles, and directory listings to help your local map rankings.
- Competitor Analysis – Analyzing your competitors is an important part of what we do so we can see what they are doing differently and what gaps we can fill—we can also report them to Google if they are disobeying guidelines.
- Content Evaluation – From seeing how many pages are being indexed to evaluating word count, metadata, and more, we take a magnifying glass to all the content on your website to find which key pages need work.
- Strategy for AI Search – The way people find businesses and products online is rapidly changing. It can be a lot to keep up with if you aren’t solely focused on your marketing. We treat exposure on AI platforms as part of our SEO strategy but without the gimmicky black hat tactics.
- Optimized Copywriting – On top of expanding on the content you already have on your website, we can create new pages that we believe will help your rankings, as well as blog posts to expand your content.
- Strategic Link Building – To help build authority in the eyes of Google, we will build backlinks to your website from trustworthy sources such as directories, publications, blogs, and more.
- Technical Improvements – Sometimes, what is holding your website back from ranking better is its structure. Thankfully, we are development experts and are able to diagnose and address key technical issues on your website and then fix them to help your website rank higher.
Cleveland’s Current Search Landscape and Trending “Near Me” Terms
Our Cleveland roots run deep; we’re not named Sixth City Marketing for nothing! This city is home for the majority of our team, so the momentum we bring to help our neighbor’s businesses thrive can help make the city an even better place to live, work, and play in the long term.
And we know that industries like manufacturing and healthcare are king in this town, but that shouldn’t undermine all the other great businesses that keep us calling this place our home.
We’re dedicated to the Cleveland community; we want to help our neighbors succeed any way we can. Our SEO services strive to help local businesses rank on Google Maps for terms like these and so many others relevant to your unique niche:
As you can see above, there are a variety of terms trending upwards in Cleveland this year. So if you’re a local restaurant, furnace repairer, plumber, roofer, or car dealership, we hope you’re showing up!
But if you’re not, don’t fret. We want to ensure your local business gets in front of people online, both in traditional search and in AI results, whether your company wants to be the answer for “fish fry near me” during Lent or “Browns gear near me” on ChatGPT come football season.
Ready to Own Searches for Your Top Terms in Cleveland?
Case Studies from Our Cleveland-Area Clients
Where You Can Find Us in Downtown Cleveland
Our Cleveland SEO company is located right downtown on Superior, and our headquarters is in Westlake.
Our downtown office is inside the Superior Building at:
815 Superior Ave E #1712
Cleveland, Ohio 44114
Hours of Operation
Monday 9AM-5PM
Tuesday 9AM-5PM
Wednesday 9AM-5PM
Thursday 9AM-5PM
Friday 9AM-5PM
Even though we are open Monday through Friday, we highly recommend scheduling an appointment through a form submission or phone call. We’d also be happy to travel to your offices, no matter if they are in Akron, Canton, Independence, or even Medina.
Other Ways We Can Improve Your Online Presence in Cleveland
As a full-service digital marketing agency, we’d be happy to complement the work we do on your website with our other services, including:
Cleveland Website Design and Development Services
Since starting Sixth City Marketing, our team has had the distinct pleasure of building and revamping hundreds of websites for a vast array of industries. With that in mind, our in-house web design team would be happy to redesign your existing site or build you a brand-new one if you’re just getting your business up and running.
When working with us, you’ll be pleased to know that each design is customized to your business and its initiatives, whether you want to increase leads and sales or enhance the overall look and feel of your brand on both mobile and desktop. So, from developing the wireframes and mockups to launching the finished product, we can tailor your site to your needs and generate meaningful results.
While our team has experience in developing Cleveland websites in WordPress and Shopify (for ecommerce websites), we also have extensive knowledge of a multitude of content management system (CMS) platforms, such as Drupal, Wix, and BigCommerce.
Looking to make the most of your website redesign? If so, we recommend investing in our Cleveland SEO or conversion rate optimization (CRO) services to ensure your website is optimized to its fullest potential!
Pay-Per-Click Marketing Services
We can help your business get in front of your target audience and above organic search results, with our strategic pay-per-click management. This includes offering the following services to ensure your PPC campaigns are showing up in SERPs like Google and Bing, as well as on popular social media platforms like Instagram, Facebook, LinkedIn, TikTok, and beyond:
- Overseeing advertising spend
- Writing ads, such as LSAs, RSAs, and more
- Managing keywords and search terms
- Tracking ongoing performance
Ultimately, the goal of pay-per-click advertising is to achieve the highest return on investment for your business, which can be directly reflected in the amount you spend compared to the number of leads generated from your PPC strategies.
We can also provide add-on services such as:
- Conversion rate optimization
- We know that getting traffic to your site and enabling them to convert are two very different things; thankfully, we have the power to do both by helping your site’s design for conversion.
- Social media marketing
- Our team can help write and schedule posts on major platforms such as Facebook, LinkedIn, and more.
- Email marketing
- As an addition to our SEO services, we can help you with your email efforts by designing templates, writing and scheduling emails, and more.
What Should You Look For (And Not Look For) in a Cleveland SEO Company?
We understand that if you are here, you may be researching not only us but also some of our competitors as well. While we hope you’d choose us, we still want to help you make the best decision possible, no matter the outcome. Here are questions to consider as you evaluate your options:
- Do they have an about page or team page? In the age of AI, it can be easy to fake a business. You may want to ensure that they have a team of real people, and your work isn’t going to be completely generated by AI or by a team of strangers offshore.
- Is there proof of their work? This can come in the form of case studies, testimonials, and reviews. SEO can be a big investment, so try to verify that real customers not only trust them but have also seen real results. But beware, Google reviews can be bought! So trust your gut if it seems their testimonials sound unnatural or stuffed with keywords.
- Are their strategies custom or pre-packaged? An agency’s pricing and how they approach SEO for their clients often go hand-in-hand. One-size-fits-all packages for a low price usually mean you get what you pay for!
- Do they mention lead tracking or any sort of reporting? This should be a crucial selling point so you are able to see your ROI in SEO services. Beyond vanity metrics, you should be able to see real data in real time.
- Are they guaranteeing results in X amount of days? This is often a red flag. SEO is not a sprint, and there are many factors that go into the timeline of getting improvements in keywords, leads, and more. If they are making claims such as this, they might be using blackhat tactics that go against Google’s guidelines.
Our Diverse Cleveland Business Experience
From local gym franchises to garage door technicians to even the IX Center! Some industries we have experience working for include:
“John and the Sixth City team are wonderful to work with. They are extremely knowledgeable about SEO, digital marketing and website optimization. The team goes above and beyond to help clients reach marketing goals and is accessible to answer questions via phone, email and in-person meetings. They are true professionals and I would highly recommend their services to anyone looking for a digital marketing firm that will help take their business to the next level.” – Joni Bowen, Kent State University
Start with Our Cleveland SEO Agency Today
To start a conversation about how our Cleveland search engine optimization and other digital marketing services can help your business, or just vent about Cleveland sports to sympathetic fellow fans, give us a ring at 216-208-5724 or fill out the form on this page.
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