Reddit has been a powerhouse on the web for years, but its importance has increased even more in recent years. We’ve compiled a list of key facts and stats about Reddit to give you a better understanding of the platform and its role online.
General Reddit Facts and Stats
- As of 2024, Reddit has an annual revenue of $1.3 billion but has been projected to reach a valuation of $6.5 billion (Statista)
- This value has significantly increased in recent years, as in 2022 Reddit had a $666 million valuation and in 2023 it had an $804 million valuation (Backlinko)
- 76% of internet users in the United States have an awareness of Reddit and what it offers (Statista)
- Reddit has amassed 1.22 billion global users as of January 2024 (Statista)
- The platform really reaches a wide audience, as it accrues 2.2 billion visits each month (Statista)
- Reddit has approximately 110 million daily active users and around 416 million weekly active users (Backlinko)
- Even though Reddit makes quite the impact online, it still pales in comparison to some other social media platforms since its 1.22 billion+ users trail behind Facebook’s more than 3 billion users, YouTube’s 2.75 billion users, and Instagram’s 2.3 billion users (Business of Apps)
- More than 500 million Reddit accounts exist as of 2025, representing an increase of more than 150 million accounts since 2019 (Exploding Topics)
- This number is expected to grow even more in the coming years, with 556 million accounts projected by 2028 (Exploding Topics)
- Users around the world spend an average of 1,089 seconds on Reddit in each session (Statista)
- Around 550 million posts were published to Reddit in 2024, representing a more than 17% increase from the previous year (Backlinko)
- The first seven months of 2024 saw Reddit mobile apps being downloaded approximately 26.5 million times from various outlets, a roughly 2 million user installation increase from the previous period (Backlinko)
- The platform receives more than 3.5x the number of mobile visits each month (5.9 billion) than desktop visits (1.67 billion) (Exploding Topics)
- Nearly 78% of global traffic on Reddit in early 2024 came from mobile devices (My Codeless Website)
Statistics on Reddit User Demographics
- 59.8% of Reddit’s user base is male, with the remaining 40% being female (Statista)
- When the numbers of male and female Reddit users in the U.S. are compared to the total number of people in he country, approximately 27% of the male population uses Reddit and 17% of the female population uses it (Exploding Topics)
- The age group with the most users on Reddit in the United States is 18–29, comprising 46% of the total user base (Statista)
- The average age of a Reddit user, in fact, is 23 (Exploding Topics)
- 72% of Reddit users in the U.S. state that they use the platform for entertainment, while 43% also report using the platform to get their news (Backlinko)
- Approximately half of Reddit users in the world are located in the U.S. (Exploding Topics)
- The average session of a logged-on Reddit user is around 20 minutes per day (Exploding Topics)
- Those users who have been on the platform for longer show an increase in daily activity, however, with users at 5 or more years spending 35 minutes a day and users at 7 or more years spending 45 minutes a day (Exploding Topics)
Statistics on Subreddits
- Subreddits are one of the key features of Reddit, and the platform boasts more than 100,000 active subreddits currently (Exploding Topics)
- In total, for highly active, moderately active, and inactive communities, there are approximately 2.2 million subreddits on the platform (Business of Apps)
- More than 500 subreddits have over a million subscribers (Backlinko)
- Some of the prominent subreddits and their subscriber counts include r/funny (67 million members), r/AskReddit (57 million members), r/gaming (47 million members), r/worldnews (47 million members), r/Music (38 million members), and r/memes (35 million members) (Backlinko)
- A new subreddit is created each minute, and more than 1,500 subreddits are created every day (BusinessDasher)
- Reddit users have a fairly high median household income, estimated to be $115,000 (TrueInteractive)
- 70% of Reddit users are identified as non-Hispanic White, 12% are Hispanic, and 7% are Black (Coolest Gadgets)
- Reddit’s user base is considered highly educated, with 42% of users holding a bachelor’s degree or a more advanced degree, 40% being in college, and 18% being high school graduates (Coolest Gadgets)
Statistics on Reddit Ads
- In the first 6 months of 2025, the vast majority of Reddit’s revenue (92+%) was created via advertising on the platform (Backlinko)
- Reddit’s advertising revenue has been estimated to be around $1.19 billion (Statista)
- Reddit has begun looking to content licensing with AI companies as another way to grow revenue (Ad Exchanger)
- This comes on the heels of many companies using Reddit’s data to build apps for free, but now Reddit wants major companies, particularly AI ones, to pay for this information (Coolest Gadgets)
- In one example, Reddit made a deal with Google in February of 2024 for $60 million so that the search engine could gain access to Reddit’s valuable data (Coolest Gadgets)
- In 2024, Reddit also announced that they were going to partner with PMG, adMixt, VidMob, and Sprinklr to boost their advertising infrastructure (My Codeless Website)
- Reddit currently offers three types of ads – display ads that allow users to vote and comment, sponsored Q&A ads that are tailored to specific topics and subreddits, and self-sponsored link ads that guide users to either internal Reddit content for an advertiser or an external website (My Codeless Website)
- 82% of Gen Z users on Reddit see the platform as a trusted source of information about products, showing just how much of an impact ads there can have on the youth market (My Codeless Website)
- Redditors also have a 56% likelihood of praising brands they like online, and they are more likely to trust a brand – by a 46% margin – that advertises on Reddit (My Codeless Website)
- Placing ads on Reddit has been shown to increase businesses’ conversion rates by as much as 3x when compared to other major platforms (My Codeless Website)
- Companies that advertise on Reddit also receive a 38% or greater increase in brand favorability (My Codeless Website)
- Businesses’ web traffic has also seen big boosts, as it can increase by as much as 277% with the help of Reddit ads (My Codeless Website)
- Reddit ads have also delivered as much as a 256% increase in mobile click-through rates for some businesses (My Codeless Website)
- Advertisers appreciate Reddit ads because they are able to target users’ specific and relevant interests, whether they’re related to tech, entertainment, health, politics, or other areas (TrueInteractive)
- Companies can also target users by region, including country, state, and city, giving them great control over their ads’ reach (TrueInteractive)
- You can also create custom audiences via retargeting approaches that include customer lists (TrueInteractive)
- AMA (Ask Me Anything) posts on Reddit are extremely popular, and they are a good way for brands and celebrities to interact with users in a sponsored partnership as long as they work toward making real connections with users (TrueInteractive)
- Reddit ads have been shown to be 47% more likely to match user topics than ads on other social platforms (Coolest Gadgets)
Our Collection of Marketing Statistics and Facts
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Disclaimer: The statistics on this page have been compiled by our team from various third-party sources for informational purposes only. We do not claim ownership of this data unless cited otherwise.
