More Traffic and Sales Sounds Nice, Right? SEO for Ecommerce Stores Can Make That Happen.
Is your online business going through a slump? Are you looking for a new way to help improve your website’s presence online? Are you getting a lot of visitors but have a high abandoned cart rate?
If you answered yes to any of those questions and are wondering what types of things you should be doing to improve your ecommerce search engine optimization strategy and need the help of experts, you’ve come to the right place.
What Makes Our Ecommerce SEO Company Different from the Rest
- Customized ecommerce strategies – We know the importance of using tailored ecommerce SEO strategies because they’re the best way to enhance the online presence of online stores to meet your sales goals.
- Comprehensive services – Our agency offers a range of SEO services, including content creation, competitor research, and Google Shopping management, all designed to boost ecommerce sites’ rankings and sales.
- Industry expertise – We’ve worked with online stores on Shopify, BigCommerce, WooCommerce, and more.
- Focus on ROI – We’re dedicated to delivering measurable results, as everything we do aims to increase qualified leads, improve sales, and enhance Google rankings for ecommerce clients.
- Free site evaluation – Try our complimentary website review to help you identify areas of improvement and receive insights into potential SEO strategies for your ecommerce businesses.
“I highly recommend Sixth City Marketing as they’re our “Go To” marketing source for managing our e-commerce website. Sixth City are experts in: • SEO Optimization and Performance • E-Commerce Platform Conversion • Page Specific Optimization • Strategic Content Development • PR Link Building & Much More! Sixth City is a valuable partner, and most importantly their professional team drives traffic and revenue for our organization!” – Mike Billman EVP Sales & Marketing at Console Vault on Google
Strategies Included in Our SEO Services for Ecommerce Websites
We want to assure you that when you partner with us for SEO, we do everything in our power to help your store rank better online and help qualified customers make purchases. Here are some of the tactics that we implement for our ecommerce clients:
Product Page Optimization
The main premise of our ecommerce SEO services will be to enhance your product pages so that the users looking for them can find them easily. And for stores with thousands of products, it’s not uncommon that their product pages have little to no copy or just have the same thing written on handfuls of pages. To help your pages be entirely unique, we will optimize them to meet Google’s standards by crafting custom descriptions, including all the specifications and FAQs that customers may have.
Merchant Center Management
Another large component of our approach to SEO for online stores is syncing your website up with Google’s Merchant Center. This is a free tool that allows your products to display at the top of search results and in Google’s Shopping tab. We will augment your product feed to ensure that all the correct information is being sent to Google Merchant Center and optimize various fields to help your products be shown.
AI Search Assessments
We know that the way people are researching and shopping online is changing. From Google allowing people to buy directly in AI mode with UCP to ChatGPT assisting buyers to become hands-free, the online shopping world is changing, and we want to stay ahead of it. We will evaluate what AI enhancements are showing for your top terms and also do research on LLMs directly to see what brands or websites they are showcasing and why. This helps us get a clear picture of what types of changes your site needs to stay ahead of the curve.
Category/Collection Page Creation
In a world where there seems to be a product for just about everything, shoppers typically want to browse all their options! This is where category pages can truly help your website shine in organic search results. From Father’s Day collections to products that cater to a certain industry and even items made for customers in a local area, there are various ways to parse out your products to expand your reach.
Main Menu/Navigation Changes
For online stores, the main menu can make or break a user’s decision to stay on your website. If they can’t easily find the product or category or products they want to look at, it can lead to frustration, ultimately leading them to shop elsewhere. Your main navigation also gives context to search engines about what pages and products are most important. We will clean up your main menu and ensure it pleases both users and search engines.
Product Inventory Audits
Oftentimes, storeowners don’t know what to do with out-of-stock products. This can lead to increased numbers of 404 pages. We dive deep into your Google Search Console account and analyze the various issues it’s found with your pages and come up with a strategy to get your site back in better health.
Checkout Workflow Evaluation
Part of what we do in an SEO campaign includes a look into conversion rate optimization, this means that we look into what might be holding your site back from users making purchases. Mainly, we often find that stores have a complicated checkout process, require too many form fields, don’t offer various methods of payment, and more. We assess these issues and recommend various changes to help your sales.
Product Schema Markup
If you are unfamiliar with schema, it is a type of structured data that helps your website tell search engines (and possibly even AI platforms) all the details of your products. To search engines, it is easier for them to read this type of code, rather than them having to digest your live web page. If you’ve ever seen search results that have the star icon rating below them, this is how they did it!
Overall Website Optimization
Alongside all those specific strategies, we also will look at:
- Your competitors and what they are doing differently than you
- Your product photos to help you show in Google’s Images tab
- Your site’s load time and overall user experience
- Your blog content and long-tail keyword opportunities
- Your backlink portfolio and backlink opportunities on Featured and Qwoted
- And so much more!
Other Ways We Help Ecommerce Businesses Grow
With all of our clients, we want to make sure that we are doing as much as we can to get the results desired. Sometimes, that includes thinking outside of the box of our SEO strategies and dipping our toes into the pools of our other services. So on top of providing you all the SEO tactics above, we can also help you through:
- Google shopping advertising
- Ecommerce website redesigns
- Social media marketing
- Design for conversion
- Email marketing
- Paid social media
Ready to Stop Missing Out on Sales?
So Why Choose Us for SEO Services?
- Transparency – No matter what, you can trust that we will have honest discussions with you regarding your data, our strategies, and everything else about your campaign.
- Knowledge – Since the industry is always growing and changing, our team is always thirsting for knowledge to stay on top of trends and major shifts that could impact our work.
- Experience – Since opening in 2010, our staff has grown immensely. With that, we have brought on professionals with diverse backgrounds in writing, marketing, business, and design!
- Culture – One of the aspects that allows us to provide better-quality services is teamwork, and that is best done when a group of people gets along well in and outside of work, as we do.
- Results – Something that many other agencies lack that we mentioned earlier is providing proper ROI measurements in relation to your campaigns. We conduct due diligence to give you this data, which helps to illustrate the value you’re receiving from your investment in us.
Types of Retailers We Can Help
Since 2010, we’ve worked with a number of B2C and B2B ecommerce brands, with businesses supplying everything from custom candles to T-shirts, plumbing equipment, to even gold coins! You can trust that we have a range of experience with various niches, such as:
“We worked with John and the Sixth City Marketing team on an eCommerce project and both our team and our client’s team had a great experience. They were knowledgeable and easy to work with and they put together SEO and content recommendations that fit within our scope.” – Michelle Kowalski, Walder Studios on Google
Start with a Free SEO Strategy Session
Use the form on this page to request your free strategy session where we will review your goals, current setbacks, and more, all to determine how we can best help your business grow.
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